Talk:Kuleshov experiment

There was a commercial that came out in I think late '99 or early '00 that showed this golfer who would take a swing and then followed that with some plausible but unrelated event, and kept repeating the pattern but making the second event more implausible and catastrophic so that by the end of the commercial the man had, among other things, apparently demolished a building and crashed a plane. That was a good commercial, but I can't remember what it was for. Surely an example of the principles behind the Kuleshov experiment, especially since the director did not even attempt to match footage--for instance leaving the archival footage grainy & sometimes not even in color. (This principle must be one of the hardest to master in film, showing just enough to have the audience piece things together, but not so much they feel bludgeoned with it.)

In fact, now that I think of it, wouldn't the Kuleshov experiment be a good example of the Gestalt effect? Any psychologists around? --KQ

The earlier text I read describing the Kuleshov experiment must have been wrong--text from Kuleshov on Film -- Writings of Lev Kuleshov, translated & edited by Ronald Levaco, includes Kuleshov's description of his own experiment, which lists the non-actor shots as: a plate of soup, a girl, a teddy bear, and a child's coffin. I'll defer to Kuleshov on that one.  --Koyaanis Qatsi