Talk:La Croix Sparkling Water

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List of flavors
Hey guys,

I think the list of flavors might a bit clunky and unnecessary, especially considering it's entered twice.

In my last string of edits, I did almost replace the secondary list with something to the effect of "LaCroix has 20 natural flavors, most notably [insert two or three most popular flavors here]," but I wanted to open a conversation about it first.

Let me know what you guys think.

Cheers! Not-Patrick (talk) 22:31, 2 February 2017 (UTC)


 * I know I'm late to the party, but agreed. I think a list of the flavors in the Infobox is clunky. I think a table in the content would work better. Wanna help me make one? --FeldBum (talk) 03:47, 21 August 2018 (UTC)

Requested updates to the LaCroix Sparkling Water page
Hello - there are some errors on the existing LaCroix Wikipedia page. We would like to correct, so we're bringing the proposed changes here for review. Please see requested updates below. Thank you.


 * Referring to distribution-
 * That line would preferably read: LaCroix® Sparkling Water, (LA CROY) is an American made Sparkling Water, a product of National Beverage Corp.


 * More information on the flavor portfolio-
 * LaCroix is available in 12oz cans in 14 flavors: Pure, Lime, Lemon, Berry, Cran-Raspberry, Pamplemousse, Peach-Pear, Coconut, Apricot, Passionfruit, Mango, Tangerine and recently released Key Lime. LaCroix also offers a Cúrate theme in tall 12 oz aluminum cans. Cúrate, which can be translated as “Cure Yourself” includes such flavor combinations as Melón Pomelo (Cantaloupe Pink Grapefruit), Kiwi Sandía (Kiwi Watermelon) and Muré Pepino (Blackberry Cucumber), Pomme Bayá (Apple Berry), Cerise Limón (Cherry Lime) and Piña Fraise (Pineapple Strawberry). Additionally, LaCroix offers LaCroix NiCola, a sparkling take on cola that is innocent of calories, sweetener & sodium.


 * Addressing FAQs-
 * The water used in LaCroix Sparkling Water is locally sourced and triple purified. All flavors are derived from natural fruit essence. 100% naturally-essenced LaCroix® Sparkling Water, with 0-calories, 0-sweeteners and 0-sodium, has taken the lead as the top-selling domestic sparkling water in the U.S.


 * History edits-
 * LaCroix was introduced in 1981 by G. Heileman Brewing Company in La Crosse, Wisconsin. Meant to appeal to sparkling water consumers who were health conscious, LaCroix marketed to its niche by imaging itself as an "all occasion" beverage. In 1992, the company was sold to National Beverage Corp.


 * Additional pop culture information -
 * Since the early 1990s, LaCroix has been a fairly well-known product in the Midwest. Its rise in popularity outside of the Midwest United States has grown exponentially since then.In light of soda sales plummeting to a 30-year low in the U.S. in spring of 2015, National Beverage saw an opportunity at an open market of consumers and subsequently launched a marketing campaign for the beverage on social media, specifically targeting millennials. Since early 2015, LaCroix became the trend of various mainstream news outlets as a healthier alternative to sugary drinks, as well as a mixer for popular cocktails.The company has been praised for its innovative approach to social media, embracing social media micro-influencers to grow brand awareness in an authentic way instead of spending money on expensive advertisements.

Thank you for your consideration. 09:36, 20 August 2018 96.46.245.244 (talk) 13:39, 20 August 2018 (UTC)
 * Thank you for bringing this to the talk page. Many of the suggested edits are overtly promotional or non-encyclopedic in tone (e.g. "innocent of calories", "innovative approach", "authentic") and are more suitable for a press release than Wikipedia. What, specifically, are the errors in the article? Blackguard  22:36, 20 August 2018 (UTC)


 * Hello. Here are the errors-
 * (1) Referring to pronunciation - It should be "La CROY" versus La Kwa.
 * (2) Referring to distribution - LaCroix Sparkling Water, Inc. is the legal entity. It’s no longer affiliated with Sundance even though it’s one of the distributors. Simply put, it's most accurate to say that “LaCroix is an American made Sparkling Water, a product of National Beverage Corp.”
 * (3) Referring to the second sentence - LaCroix is the no. 1 sparkling water in America. The market share information changes so rapidly, we don’t feel that including the 30% figure would be accurate to keep on the page, unless someone wants to regularly update this quarterly. We’d recommend removing.
 * (4) Other beverage brands include more information about flavors and packaging in the body of their Wikipedia pages. That’s why we included the flavor piece in the above edits. We are open to other wording for the NiCola beverage with the “innocent of” copy. Perhaps we could say “a sparkling water version of cola that is calorie, sweetener and sodium free.
 * (5) Referring to the history section - The MeridianAI.com source isn’t verified and very biased (not encyclopedic), so we’d recommend removing anything associated with that blog. Instead, the History Section could be streamlined and kept simple with what’s available on the National Beverage Corp website (which was provided in the initial edits).
 * (6) We also believe the information provided above regarding LaCroix in pop culture is relevant and would add to readers’ understanding of the brand. Most of what we provided was used in articles like the Huffington Post “LaCroix’s Massive Popularity is Putting Major Pressure on Big Soda,” (https://www.huffingtonpost.com/entry/lacroix-pressure-big-soda_us_5b464124e4b022fdcc555053) but we are open to other wording variations to make it more encyclopedic.
 * Thanks again for your time. 96.46.245.244 (talk) 19:28, 22 August 2018 (UTC)


 * (1) Regarding pronunciation, is it La CROY in French too? The English pronunciation is clearly written as /ləˈkrɔɪ/, which aligns with what you wrote. [laˈkwa] is the French version.
 * (2) Makes sense, and made that change.
 * (3) I'm inclined to remove anything about sales. I'll look into the refs
 * (4) I think a list of flavors makes sense on the page, but any further information about them is not encyclopedic. Maybe some history about which flavors you launched with and how many you have now, but that would really be it.
 * (5) We can't use the site, as that a 1st-party source, and we really need independent third-party sources, but I can dig in a bit
 * (6) That article is about La Croix's popularity on social media and use of social media as a marketing avenue; it doesn't really give encyclopedic information about La Croix's larger place in culture. There's some good data in that article, but 187,000 uses of a hashtag ins't enough. 10x that many people used #pepsi on Instagram, and they don't have a culture section outside fake Pepsi flavors in movies.
 * Hope all that helps, and don't stop asking. The page is getting better and it'll be great soon enough. --FeldBum (talk) 21:49, 22 August 2018 (UTC)


 * Thanks, @FeldBum for this feedback. See below for some responses and questions for your review.
 * (1) Thanks for clarification on the LA CROY or /ləˈkrɔɪ/ pronunciation. It is la kwa in French, but is it relevant to list the French pronunciation if it's not the brand pronunciation?
 * (3) Let us know if we can expedite removing the sales mention. If you are aligned, are we allowed to remove that sentence? As a refresher, it's "Though no sales records have been publicly released to back this claim, market research suggests La Croix holds a 30% market share in sparkling water sales in the United States, double that of its main competitor, Perrier."
 * (4) How about this info for the flavor list? We provided some history for reference. "LaCroix is available in 12 oz cans in 21 flavors. The original seven flavors include Pure, Lime, Lemon, Berry, Cran-Raspberry and Orange. Pamplemousse was released in 2008 and Coconut was added in 2011. Peach-Pear was released in 2012, then LaCroix launched Apricot, Passionfruit, Mango and the first flavors of the Cúrate theme -- Cerise Limón (Cherry Lime, Piña Fraise (Pineapple Strawberry) and Pomme Bayá (Apple Berry) in 2014. The Cúrate theme, which can be translated as “Cure Yourself” is found in tall aluminum cans. In 2015, Tangerine was released in the core line while Melón Pomelo (Cantaloupe Pink Grapefruit), Kiwi Sandía (Kiwi Watermelon) and Muré Pepino (Blackberry Cucumber) was launched under the Cúrate theme. At the same time, LaCroix offered LaCroix NiCola LaCola, which is a sparkling water version of cola that is calorie, sweetener and sodium free. The latest flavor offering is Key Lime, which launched in 2017."
 * (5) Understand re: using the website. Of the History Section we provided (see below), it's all backed up in this Thrillist article: https://www.thrillist.com/drink/nation/la-croix-water-facts "LaCroix was introduced in 1981 by G. Heileman Brewing Company in La Crosse, Wisconsin. Meant to appeal to sparkling water consumers who were health conscious, LaCroix marketed to its niche by imaging itself as an "all occasion" beverage. In 1992, the company was sold to National Beverage Corp. Since the early 1990s, LaCroix has been a fairly well-known product in the Midwest. Its rise in popularity outside of the Midwest United States has grown exponentially since then. In light of soda sales plummeting to a 30-year low in the U.S. in spring of 2015, National Beverage saw an opportunity at an open market of consumers and subsequently launched a marketing campaign for the beverage on social media, specifically targeting millennials. Since early 2015, LaCroix became the trend of various mainstream news outlets as a healthier alternative to sugary soda." We would like to remove the following statements as they are biased and while have sources, we believe they aren't encyclopedic. Could we remove these?
 * "...as one of the first "Anti-Perrier" brands. Meant to appeal to sparkling water consumers who were put off by Perrier's 'snobbish positioning,'"
 * "The beverage fared well in popularity and sales in the surrounding Midwest region for the following decade and by 1992, the brand was estimated to be worth $25 million. However, in the same year, due to Heileman's admitted lack of experience outside the beer market, it sold the brand to National Beverage (then Winterbrook)."
 * "In 2002, National Beverage sought to rebrand LaCroix and ended up settling on the design that was "least favored by management" but won over target consumers in a "landslide". Instead of staying with the clean and simple designs like other water brands, they found that a more bold and colorful approach was more appealing to their audience. The "successful execution of the “anti-Perrier” strategy, in all its forms, has been a key factor enabling LaCroix to become one of the top sparkling water brands." — Preceding unsigned comment added by 96.46.245.244 (talk) 14:34, 28 September 2018 (UTC)


 * Some responses/updates:
 * Updated the pronunciation. You're right.
 * The refs look good, so I don't see a reason to remove that line. But the refs are old--they're from 2015--so if there is updated sales data, I could easily swap that in
 * Do you have a third-party source for the flavors? I can get some from that Thrillist article.
 * Some of those refs, like the Bon Appetit story about the can design, seem pretty legit. It can definitely be toned down.
 * I'd recommend that with everything you write: toned-down. Even your content above is rife with superlatives and opinions, like "introduced," "offered/offering," "fairly well-known," "rise in popularity" etc... Stick to plain, vanilla, "unflavored seltzer" facts. Where you want opinion content, just make sure it's someone else's printed opinion. I'll try to tone down the above.
 * Hope that helps. --FeldBum (talk) 15:42, 28 September 2018 (UTC)

Change page title to just 'La Croix' or perhaps La Croix (sparkling water)
La Croix Sparkling Water seems unnecessary as that isn't how it is branded nor how it's known. — Preceding unsigned comment added by Charliemccombie (talk • contribs) 08:39, 8 October 2018 (UTC)


 * The registered trademark is LaCroix Sparkling Water, so ideally it would continue having "Sparkling Water" after the brand name. Could we remove the space in between La and Croix (so it's LaCroix)? That is the correct spelling. Thanks! 96.46.245.244 (talk) 21:13, 8 October 2018 (UTC)

Lawsuit filed in Southern District of New York
Another lawsuit was filed in the Southern District of New York on January 29, 2019, alleging violations of New York’s Unfair and Deceptive Trade Practices Act. Why would a lawsuit claiming a violation of a state law be filed in a federal court? (IANAL.) I can't access the cited reference to check whether it actually states this. -⁠-⁠184.207.93.117 (talk) 11:36, 31 May 2019 (UTC)
 * The lawsuit was indeed filed in federal court. See for the complaint (and  for the article where I found the link to the complaint). --Metropolitan90 (talk) 05:13, 30 March 2024 (UTC)