Talk:Landing page optimization

Copy editing and restructuring

 * Introductory paragraph
 * Reformatted to explain landing pages.
 * Removed the last two sentences, as they are mentioned later in the article.
 * First two sections (target-based and experimentation-based LPO) merged into a single section.
 * LPO based on targeting
 * Changed the bulleted list to a numbered list.
 * Improved formatting.
 * LPO based on experimentation
 * Changed the bulleted list to a numbered list.
 * Improved formatting.
 * Removed the last sentence from the closed-ended item because those topics are discussed later in the article.
 * Created a new section for experimentation-based LPO.
 * Described generic A/B testing.
 * Pros/cons renamed to advantages/disadvantages.
 * Moved MVLPO to its own article, as there is more information on that subject than A/B testing or total-experience testing.
 * Sorted the "See also" list and corrected the capitalization.
 * Moved the "References" section below the "See also" section.
 * Internal links added
 * 1998, 2003, 2004
 * A/B testing
 * advertisement
 * ATG
 * Blue Martini Software
 * browsing
 * campaigns
 * click-through
 * demographic
 * e-commerce
 * FAQ
 * GIGO
 * Internet marketing
 * IT
 * JavaScript
 * landing page
 * LEGO
 * predictive analytics
 * press releases
 * seasonality
 * segmentation
 * tagging
 * targeting (advertising)
 * touchpoints
 * webpage
 * website

Gmazeroff (talk) 15:23, 20 June 2008 (UTC)