Talk:List of Super Bowl commercials

2012
We need an update for the past year because this Clint Eastwood hullabahoo !74.59.180.151 (talk) 18:20, 7 February 2012 (UTC)!~

Is the "most commercials by brand" necessary?
Can we delete the table regarding most commercials by brand? This would only be useful in the main article about Super Bowl advertising, not this list, as it would be difficult to source anything pre-Internet regarding how often commercials were played. -AngusWOOF (talk) 02:52, 25 February 2015 (UTC)


 * The table is now removed. It's too much original research to count ads over 52 super bowls. AngusWOOF  ( bark  •  sniff ) 23:09, 16 February 2018 (UTC)

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Needs to become more complete, atleast for 2018 ad cycle
I noticed that the Church of Scientology ad was not listed and added it in. I'm not sure how many others were also not listed for the 2018 ad cycle, but here is an easy list of all of the most recent ones for someone who has the time to check: http://www.businessinsider.com/super-bowl-2018-all-the-commercials-2018-2 — Preceding unsigned comment added by Dheraj.G (talk • contribs) 20:06, 16 February 2018 (UTC)


 * I'm hoping folks can check their DVRs to see if this ad was aired or whether it was regional. It wasn't listed in the other lists provided. AngusWOOF  ( bark  •  sniff ) 23:08, 16 February 2018 (UTC)


 * Okay, I checked my DVR of the game. The scientology ad wasn't shown, so it might have been something regional. A Quiet Place was shown after the national anthem during pre-game. Jurassic World Fallen Kingdom was shown after the coin toss and was the last ad prior to kickoff. The only NBC Olympics Best of U.S. ad that showed during the game was the Lindsey Vonn one. There were a ton of NFL short ads with Manning, and a bunch of random NBC Olympics promotions. The NBC Olympics Best of U.S. Shaun White ad showed right after the conclusion of the game, so the Mikaela, Nathan, and Chloe ones were not shown even though they were prepared for the game. AngusWOOF  ( bark  •  sniff ) 09:39, 17 February 2018 (UTC)


 * There was a yellowtail ad with a kangaroo but it turns out to be regional . Same with Credit Sesame There were a number of other local ads shown mostly during halftime.  AngusWOOF  ( bark  •  sniff ) 09:52, 17 February 2018 (UTC)
 * I reviewed the Business Insider list and the Scientology ad was concluded to be regional, after Jack vs. Martha and before the Monster Headphones ad, in my area they aired Credit Sesame. AngusWOOF  ( bark  •  sniff ) 10:09, 17 February 2018 (UTC)

First Super Bowl 1967
This was added unsourced to the section. I will removed it and have reposted it here until sourced.
 * Farah International, a clothing manufacturer in El Paso, Texas did the Very First Aired superbowl commercial. I can't find the footage, it showed a man (Father-in-law of editor) walking off the airplane taking his 2 Girls to the Superbowl. Of course they were all dressed in Farah Manufacturer clothing lines. 65.131.234.50 (talk)

I will undo and add a short paragraph, instead of a table, for the first one. StrayBolt (talk) 19:22, 14 October 2019 (UTC)

Clarification on the GM Ad
As a reminder, I will say this again, the "No Way Norway" ad is an advertisement for General Motors and it SHOULD NOT be labeled as just an ad for two cars. While they do mention those vehicles from Cadillac and GMC, GM's advertising their new Electric Vehicles and it's not just from the two cars, it's from their new and upcoming EVs as a whole. Yes, Will said this "GM's Ultrium Battery." and there are words at the end of the ad that reads "30 new EVs by 2025." So this ad is about all of GM's new electric cars, not just the two that was mentioned. Go on and watch it if you want, and if you think that'll change your minds, then yeah. 20chances (talk) 18:02, 11 March 2021 (UTC)

missing ads
2019 has 20 missing ads


 * Wireless, Mint Mobile, "Chunky Style Milk" $20 a month subscriber plans ,
 * Wireless, Sprint, Telecom Paul Marcarelli (can you hear me now) with robots ,
 * Wireless, Verizon, "The coach that wouldn't be here" ,
 * Tourism, Turkish Airlines,
 * Travel, Norweigian Cruise Line, Sweepstakes giving away eight 7-day cruises during the game ,
 * News, Washington Post, Tom Hanks and the critical work of reporters ,
 * Car accessories, WeatherTech,
 * Cosmetics, Olay, Sarah Michelle Gellar ,
 * Laundry, Persil ProClean (Henkel), "The Deep Clean Level" Younger star Peter Hermann does his role of "the Professional" ,
 * Toothpaste, Colgate Total, Luke Wilson ,
 * Food, Planters (Kraft-Heinz), Alex Rodriguez and Charlie Sheen ,
 * Frozen Food, Devour by Kraft-Heinz, David Miami agency ,
 * Dating app, Bumble, Serena Williams ,
 * Home Security, SimpliSafe,
 * Home Security System, ADT, "Real Protection" ,
 * Software, Expensify, 2 Chainz and Adam Scott ,
 * Taxprep Software, TurboTax, "Robo Child" a bot who dreams of becoming a real boy ,
 * Translated Software service, Google, Alphabet ran 2 Google spots and 2 YouTube spots ,
 * web creation, Wix, Karlie Kloss supermodel ,
 * Shoes, Sketchers, Tony Romo ,

Source: https://www.businessinsider.com/super-bowl-commercials-2019-list-2019-1

2020 has 38 missing ads


 * Electronics, Amazon, Alexa ,
 * Beer, Bud Light, ,
 * Beer, Budweiser, ,
 * Beer, Michelob Ultra, John Cena, Jimmy Fallon ,
 * Beer, Michelob Ultra Pure Gold, Farmers transitioning to organic farming ,
 * Beverage, Coca Cola, Martin Scorcese ,
 * Beverage, Mountain Dew, ,
 * Beverage, Pepsi Zero Sugar, Missy Elliot and H.E.R. ,
 * Beverage, Sodastream, Bill Nye the science guy ,
 * Car accessories, WeatherTech, ,
 * Cosmetics, Olay, All Female spacewalk ,
 * Electronics, Microsoft, first woman coach in superbowl San Fran 49ers ,
 * Entertainment, NFL, "Inspire Change" ,
 * Film, No Time to Die, Universal (James Bond with Daniel Craig) ,
 * FIRE, Discover, Jack Black Discover cards are no-fee and widely accepted,
 * Food, Avocados from Mexico, ,
 * Food, Cheetos, ,
 * Food, Doritos, Doritos' commercial by Goodby Silverstein & Partners featured a dance-off between Sam Elliott and Lil Nas X as "Old Town Road" played in the background.  ,
 * Food, Little Ceasers, The ad, produced by ad agency McKinney, stars "The Office" actor Rainn Wilson, and proclaims its delivery service is the best food invention since sliced bread. ,
 * Food, Reese's, Take 5 Candy bar ,
 * Food, Sabra, T-Pain and Real Housewives of NJ ,
 * Food, Snickers, "You're not you when you are hungry" ,
 * Hard Seltzer, Bud Light, ,
 * Insurance, New York Life, "Love Takes Action" ,
 * Ketchup, Heinz, showcased four different scenarios that are binded together by the ketchup.The commercial by Wieden + Kennedy was directed by Roman Coppola, son of Francis Ford Coppola. ,
 * Loans, Quicken Loans, Jason Momoa and Rocket Mortgage ,
 * Mobile Streaming video, Quibi, Jeffrey Katzenberg's company launch by BBH Los Angeles "10 minutes or less" ,
 * Politics, Bloomberg 2020, ,
 * Politics, Donald Trump, Featuring Alice Johnson who was granted clemency (Kim Kardashian using her star power) ,
 * Prime Video, Amazon, ,
 * Restaurant, Hard Rock, Director Michael Bay (Game was at Hard Rock Stadium in Miami) ,
 * Retail, Wal-mart, Retail Giant with "Mars Attacks" theme ,
 * Tax service, Turbo Tax, DIY tax prep ,
 * Tourism, Turkish Airlines, "Step on Earth" by David Miami and David Madrid ,
 * Website, Faceboook, Chris Rock and Sylvester Stallone ,
 * Website, Squarespace, Winona Ryder "Fargo-esque" ,
 * Wireless, T-Mobile, Anthony Anderson & Mom ,
 * Wireless, Verizon, 5G communications ,

Source: https://www.businessinsider.com/super-bowl-2020-all-the-commercials-that-will-run-in-2020-1

2021 has 38 missing ads


 * Food, Doritos 3-D chips, Matthew McConaughey is 2-D and Jimmy Kimmel doesn't like it ,
 * Alcohol, Michelob Ultra, "Happy" Super Bowl Serena Williams, Anthony Davis, and Peyton Manning in a cowboy hat ,
 * Alcohol Canned Cocktails, Anheuser-Busch Cutwater Spirits, "Cut out with Cutwater" drinking in the great outdoors ,
 * Banking, Klarna, Maya Rudolph and Tiny Horse ,
 * Beer, Guinness, Joe Montana ,
 * Beer, Sam Adams Wicked Hazy, Letting the Clydesdales go on a Bud riff ,
 * Beverage, Stella Artois, "Heartbeat Billionare" Lenny Kravitz ,
 * Beverage, Mountain Dew, John Cena drives a cotton candy car "Win $1Million" ,
 * Bevergage - Energy, Rockstar Energy, Rapper Lil Baby ,
 * Car, Ford, "Finish Strong" donating PPE ,
 * Diapers, Huggies, "Welcome to the world, baby" ,
 * fertilizer, Scotts and Miracle Gro, John Travolta makes a tiktok and Martha Stewart tomatoes and Stanley from "the office" grills ,
 * food, Cheetos, "It wasn't me" Mila Kunis and Ashton Kutcher ,
 * Food, Hellman's Mayo, Amy Schumer "the Fairy Godmayo" ,
 * Food, M&M Mars, Dan Levy from "Schitt's Creek" holds a M&M hostage "apologize with candy" ,
 * Food, Oikos Pro yogurt, Faces people make while eating yogurt including SpongeBob ,
 * Food, Lay's Chips, Marshawn Lynch, tells the story of the “Night Before Super Bowl” — including a re-creation of “the Immaculate Reception” with Terry Bradshaw, and the Manning brothers, in matching sleepwear ,
 * Glucose Monitoring System, Dexcom, Nick Jonas with no needle diabetes monitoring ,
 * Insurance, State Farm Insurance, quarterbacks Aaron Rodgers of the Green Bay Packers and Patrick Mahomes of the Kansas City Chiefs, actor Paul Rudd, and Drake ,
 * Investing, Robinhood, "we are all investors" ,
 * Investing, Etrade, "Workout" using old paint cans and a tire to get into shape because investing ,
 * Job hosting webspace, Indeed, "The Rising 2021 Big Game Commercial" ,
 * Laundry/Soaps, Microban 24, "Keep killing bacteria for 24 hours after spraying" ,
 * Laundry/Soaps, Proctor and Gamble, Come Clean to close the chore gap dawn and swiffer to the rescue ,
 * Laundry/Soaps, Dr. Squatch, Direct to consumer soaps real men use good soap ,
 * Loans, Guarenteed Rate, "If you believe you will" ,
 * Loans, Rocket Homes and Rocket Mortgage, Tracy Morgan and Dave Bautista ,
 * NFL, NFL, "Inspire Change Initiative" ,
 * NFL, NFL, Vince Lombardi hologram ,
 * Online Retail seller, Mercari, "Hello Goodbye" Your online marketplace ,
 * Online Retail seller, Vroom, Car dealerships are painful ,
 * Pringles, Pringles, Flavor Stacking Space Returns to Forget to save the stranded astronauts ,
 * Restaurant, Jimmy Johns, Brad Garrett as a sandwich mob boss ,
 * Retail, Bass Pro Shops, Bass Pro Shops and Cabela's super bowl ,
 * Shoes, Sketchers, Tony Romo's wife sleeps on 5 mattresses for Max cushioning ,
 * Streaming video, Disney+, Disney advertised the streaming Disney Bundle, which includes Hulu, Disney+ and ESPN+. ,
 * Taxprep software, TurboTax, weirdest tax loopholes nice trees and alien visitors ,
 * Travel, SpaceX, "Join the first all-civilian space" ,

Sources: https://www.vulture.com/article/2021-super-bowl-commercials.html https://www.businessinsider.com/super-bowl-2021-10-most-unforgettable-commercials-2021-2

Excluded ads
We're excluding those 5-second ads that are coming directly from the TV network. For 2022, I also grouped the self-promotional NBC ads to one (the one with TV hosts complaining about Ted Danson). The TV shows and films that had their own ads are still listed separately. AngusW🐶🐶F ( bark  •  sniff ) 00:51, 15 February 2022 (UTC)

Super Bowl LVI questioned ads
We need to check what to do about these ads which either aired before or after or was regional or not sure when:

Outside
 * Doctor Strange in the Multiverse of Madness - was expected to air right before the kickoff https://www.wkyc.com/article/entertainment/movies/dr-strange-in-the-multiverse-of-madness-super-bowl-trailer/95-8cd39bd3-dba3-4b44-84e4-e921e2bdf8bb - actually aired during pregame
 * Jurassic World Dominion - actually aired during pre-game after coin toss and before Dwayne Johnson speaks
 * Alaska Airlines - after end of game

Regional ad confirmed
 * REGIONAL AD: https://adage.com/creativity/work/woman-meets-her-future-selves-criteos-regional-super-bowl-ad/2396321
 * B2B || Criteo || "The Future Is Wide Open" || A woman is visited by her future selves who tell her what's best for her.
 * REGIONAL AD per Adweek https://www.adweek.com/agencies/inside-challenger-brand-clickups-journey-to-launching-its-first-super-bowl-ad/
 * Workplace software || ClickUp || "Declaration" || The founding fathers use ClickUp to help organize the signing of the Declaration of Independence.
 * REGIONAL AD per Adweek https://www.adweek.com/agencies/super-bowl-regional-ads-roundup-busch-light-sam-adams-and-monday-com/
 * Software as a service || Monday.com || "Work without limits" || Urges people to do great things.
 * REGIONAL AD per Adweek: Busch Light - "Voice of the Mountains" https://www.adweek.com/agencies/super-bowl-regional-ads-roundup-busch-light-sam-adams-and-monday-com/
 * REGIONAL AD per Adweek: Sam Adams "Your Cousin from Boston" https://www.adweek.com/agencies/super-bowl-regional-ads-roundup-busch-light-sam-adams-and-monday-com/


 * REGIONAL AD per Adweek:
 * Beverage || Liquid Death Mountain Water || || Kids are featured partying and drinking a can that looks like it would hold beer but actually holds water.  Regional

Need confirm source: https://www.boston.com/culture/entertainment/2022/02/13/list-of-2022-super-bowl-commercials/
 * BIC - "Pass It" (possibly regional)
 * Oikos Greek Yogurt (possibly regional)  https://www.adweek.com/agencies/super-bowl-regional-ads-roundup-busch-light-sam-adams-and-monday-com/

Please confirm if any of the ones actually aired (indicate when in the game like 9:58 4th), and are nationwide and not regional. I might have zoned out but I don't recall seeing it on my watch, will need to check DVR. AngusW🐶🐶F ( bark  •  sniff ) 20:41, 15 February 2022 (UTC)


 * I looked over my DVR run, did not see Busch Light, BIC, Oikos, or Sam Adams. AngusW🐶🐶F  ( bark  •  sniff ) 03:12, 16 February 2022 (UTC)

Should we include regional ads and indicate they are such? AngusW🐶🐶F ( bark  •  sniff ) 21:10, 16 February 2022 (UTC)

Ad notability
I'm curious what the criteria for the notability of ads is, as I recall that during the most recent Super Bowl there was a commercial that made it seem like you accidentally changed the channel. The advertiser's name escaped me at the moment, but I'm fairly sure it did gain some media attention. ― Blaze WolfTalkBlaze Wolf#6545 16:07, 14 February 2023 (UTC)


 * Also I had notice that Super Bowl commercial also appeared on NFL Game Pass International simulcast for audiences outside United States, although some licensors (including those in UK, Germany, Australia, even here in Indonesia) has also aired that event as well, albeit the commercial was used their local ads instead (depending on regional branding). VernardoLau (talk) 17:50, 14 February 2023 (UTC)
 * It should be an ad that for the most part aired nationwide in the US. You can see the analysis above on last year's super bowl. AngusW🐶🐶F  ( bark  •  sniff ) 18:05, 14 February 2023 (UTC)
 * I'm fairly sure this one aired nationwide. Here's a source from Hollywood Reporter on it. ― Blaze WolfTalkBlaze Wolf#6545 18:27, 14 February 2023 (UTC)
 * Ah yes, the Tubi ad, that's in the list. Seems national. AngusW🐶🐶F  ( bark  •  sniff ) 14:55, 28 February 2023 (UTC)

Super Bowl LVII questioned ads
Confirmed regional:
 * Dialpad - "The Good AI" - halftime 4 https://adage.com/article/special-report-super-bowl/ai-platform-dialpad-air-local-super-bowl-commercial/2468806  "AI platform Dialpad to air local Super Bowl commercial – Regional ad is meant to be an ode to AI"
 * Toyota - official vehicle for the Palisades Tahoe - end of 3rd seems to be regional since an article saying Toyota would be sitting out for 2023. https://www.sportsbusinessjournal.com/Daily/Issues/2023/01/16/Marketing-and-Sponsorship/super-bowl-ads-toyota-pepsi-fanduel.aspx "Toyota sat out the 2017 game but “still ran regional spots” in L.A. and S.F., and before that the company “had run ads in every game since 2011.” "

Possibly regional, please help confirm
 * San Diego tourism - outdoor play - "If you're happy and you know it" at end 2nd although it was supposedly a pre-game ad https://timesofsandiego.com/business/2022/01/30/marketink-happy-and-you-know-it-in-san-diego-is-theme-of-8-million-tourism-campaign/
 * Niantic's NBA All World video game - two guys both named Trent meet up with Andrew Wiggins and Jordan Poole to play one-on-one basketball https://www.youtube.com/watch?v=Kq5P1pj9K3c  https://nianticlabs.com/news/nba-aw-live?hl=en  - halftime 1, at end of 3rd quarter, may be regional Northern California. Other regions may showcase other stars
 * Pest control || Clark Pest Control || || Some everyday goings on at the call center - end 2nd https://www.youtube.com/watch?v=EuUzkMOyONc

Didn't air during the game in my region: Need timestamps for film trailers. They might have aired regional stuff in place where I was:
 * Guardians of the Galaxy Vol. 3
 * The Super Mario Bros. Movie
 * Transformers: Rise of the Beasts

See also this schedule for most likely national ads: https://www.sportingnews.com/us/nfl/news/super-bowl-commercials-schedule-2023/nrdh4xdu9hc9xi4a7rwb3y5y

AngusW🐶🐶F ( bark  •  sniff ) 01:21, 15 February 2023 (UTC)


 * I only recall seeing an ad for Guardians of the Galaxy Vol. 3. No SMB Movie trailer or T:RotB ― Blaze WolfTalkBlaze Wolf#6545 16:24, 28 February 2023 (UTC)
 * After National Anthem: Rise of Beasts trailer, Fanduel - Gronkowski press interview leading to Field Goal, Prime sports drink, McDonalds couples
 * After Coin Toss: US Army - documentary narrated by Kevin Costner, Guardians of the Galaxy 3 (half trailer, tells you to watch full one online), What's VMS, Turbotax/Plant shop, Cat plays keyboard YouTube for NFL Sunday Ticket
 * So those two film trailers are before kickoff. AngusW🐶🐶F  ( bark  •  sniff ) 19:59, 28 February 2023 (UTC)
 * Hmm alright. I don't usually watch the Super Bowl except for the ads cause I don't really like football so I probably missed those. ― Blaze WolfTalkBlaze Wolf#6545 20:06, 28 February 2023 (UTC)

What's the inclusion criteria here?
Stumbled upon this page today and was kind of surprised that it seems to seems to aim to be an exhaustive list of advertisement, most of which are not independently notable, and many of which don't even have sourcing. The "user summarizes an ad they saw" approach is more appropriate for a fandom wiki, so what's the Wikipedia-compliant inclusion criteria for this article? I would suspect that at minimum every entry should be either independently notable or supported by at least one or two sources specifically about that ad. &mdash; Rhododendrites  talk \\ 13:10, 22 May 2023 (UTC)