Talk:Magners

Trendy
Magners (as it is known over here) - seems to be very very trendy (and expensive) in the UK at the moment, with the pint bottles selling for £4 in most pubs in London (to my bemusement, 'cos personally I think it tastes like piss). There is a marketing campaign going on, but it seems to me that everyone was drinking it before I saw the first advert, maybe I missed the original campaign. Jooler 01:16, 22 July 2006 (UTC)

Millions of people go on holiday to Ireland every year. In pubs there pints of Guinness is more than equalled in consumption by pint-bottles of Bulmers (aka Magners in England) over ice, or smaller long-neck bottles for the ladies, as well as pints of lager such as Harp, cans of Budweiser (US version) and pints of bitter eg Smithwicks or Kilkenny.

Irish pubs have been selling Magners for years, and it is only in the last two years that the distribution has been upped to English pubs, and in the last year, to supermarkets.86.130.201.177 13:06, 31 July 2006 (UTC)

No, Irish pubs have been selling Bulmers for years, they refer to it as 'tramp joice'. I love this trend towards extra cold drinks, chilling drinks so you can't taste them is necessary for drinks that taste this bad. Why are people such suckers for marketing. —Preceding unsigned comment added by 82.18.66.121 (talk) 21:50, 22 May 2008 (UTC)

If you're lucky you'll get a pint bottle, but some pubs in the UK are charging big monies for the 330ml "ladies" bottles!


 * I hate those tiny little bottles designed for tossers. Either get the 568 or get nothing at all.--MonkBirdDuke 21:45, 2 December 2006 (UTC)

Voice in the adverts?
Whos the bloke with the deep Irish accent who does the voiceovers in adverts for Magners? Also is it POV to suggest that Magners is a Summer drink as I drank it lots during the summer but barely had any lately now its Autumn? --Wrh1973 17:20, 20 October 2006 (UTC)

It's Jerry Fish of Jerry Fish and the Mudbug Club Alib999 05:10, 19 March 2007 (UTC)

CO2 nonsense
While being an environmentally aware person, I feel the CO2 part is heavily weighted. Apples decompose and ferment naturally when not gathered and, as with other crops such as rape, are part of a closed system (the CO2 released was gained from the atmosphere in the first place). That said, it does still seem silly to transport the apples to Ireland and then the cider back to the UK. 85.22.29.120 04:32, 12 July 2007 (UTC)


 * The part about fermenting the apple juice should be removed completely, because clearly the apples that make the cider will use up more CO2 by turning it into sugars than is produced during the fermentation process, where "at least 50%" of the sugar is turned into CO2. Whoever added that should think before they add things next time. Ian 17:12, 19 July 2007 (UTC)

Yes I think it is fair to say Bulmers is a Summer drink. As Ireland has been having a terrible rainy summer Bulmers has had to let a number of people go temporarily as sales have hugely declined because of the bad weather. (Solitaryman666 00:27, 14 August 2007 (UTC)).

Fair use rationale for Image:BULMERSLOGO.gif
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Bulmers (C&C) → Magners

 * The following discussion is an archived discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. No further edits should be made to this section. 

The result of the move request was: page moved per request. - GTBacchus(talk) 19:30, 17 September 2010 (UTC)

Bulmers (C&amp;C) → — Probably going to break hearts but the primary reason being that Magners is now the common name for most readers (i.e. those outside of Ireland). The drink is only marketed as Bulmers in the Republic of Ireland. In the 17 other countries where it is sold it is marketed as Mangers (ref). Sales in those countries far outstrip sales as in the Republic of Irlenad. For example, sales more than doubled in 2006 simply by selling in the UK outside of London, Scotland and Northern Ireland (ref), where it is known as Magners. Additionally, moving to Magners would avoid the need to dabb by parenthesis. RA (talk) 19:08, 27 August 2010 (UTC)


 * The bracketed dab is not needed now as Bulmers already redirects here. —   AjaxSmack   03:18, 28 August 2010 (UTC)
 * Support - on grounds of common name, if there are no opposing arguments.--Kotniski (talk) 11:36, 6 September 2010 (UTC)
 * The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page. No further edits should be made to this section.

Marketing weasel words
I noticed quite a lot of weasel wordage in the History section, which is clearly trying to create a rosy glow of Magners being the product of a cheery country farmer in some misty-eyed rural idyl, rather than the product of solid industrialism that it is. This looks suspiciously like marketing to me. I've read through the sources and added a bit more commercial detail.Gymnophoria (talk) 23:01, 22 June 2011 (UTC)

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