Talk:Marketing management/Archives/2017

Responsibilities of a Marketing Officer
Help here people!!! Rudetag96 (talk) 21:27, 17 May 2017 (UTC)

marketing management vs marketing strategy
Marketing management and marketing strategy are generally treated as different levels in the planning hierarchy. Strategic decisions are higher order decisions.

This article carries the title "marketing management" yet its focus is on "marketing strategy". The entire article needs a big rethink.

The article entitled Marketing presumably should be about marketing management - but actually it's about just about everything except that.

BronHiggs1 (talk) 08:12, 29 December 2016 (UTC)

I have added the following quote to the article on marketing strategy because it very clearly distinguishes between managerial and strategic approaches.

The distinction  between  “strategic”  and  “managerial”  marketing  is commonly used to  distinguish  "two  phases  having  different  goals  and based  on  different  conceptual  tools.  Strategic marketing  concerns  the  choice  of  policies  aiming  at  improving  the  competitive  position  of  the  firm,  taking  account  of  challenges  and  opportunities  proposed  by  the  competitive   environment. On the other hand, managerial marketing is focused on the implementation of specific targets."Stocchetti, A., "Old and new approaches to marketing: The quest of their epistemological roots," MPRA Paper No. 30841, 2009, , p. 34

This might help to focus this article rather more on marketing management than on strategy. BronHiggs (talk) 07:02, 31 January 2017 (UTC)