Talk:Marketing mix/Archives/2017

WHY?
Why would an article about the marketing mix want to include a section on digital media? Surely, commentary about digital media would be better placed in one of the proliferation of articles devoted to interactive and digital media, for example (to mention just a few): Advertising management; Advertising media selection; Integrated marketing communications; Marketing communications; Media planning; Mass media;  Promotion; Promotional mix; Digital media; Digital marketing; Digital promotion; Interactive media; Online advertising; Mobile marketing; Search engine marketing.

This article is not an excuse to discuss any model that uses the letters of the alphabet as a framework; rather it is an article dedicated to the marketing management framework, which just happens to be organised around the 4 Ps. Marketers may use digital media as part of their advertising and promotion effort, but marketers are not normally responsible for designing digital media platforms. BronHiggs (talk) 00:24, 4 January 2017 (UTC)

External links modified
Hello fellow Wikipedians,

I have just modified 3 external links on Marketing mix. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:
 * Added archive https://web.archive.org/web/20150622045521/http://www.courtest.com/ to http://www.courtest.com/
 * Added archive https://web.archive.org/web/20120306105651/http://www.ppbmag.com/Article.aspx?id=1981 to http://www.ppbmag.com/Article.aspx?id=1981
 * Added archive https://web.archive.org/web/20120306105651/http://www.ppbmag.com/Article.aspx?id=1981 to http://www.ppbmag.com/Article.aspx?id=1981

When you have finished reviewing my changes, you may follow the instructions on the template below to fix any issues with the URLs.

Cheers.— InternetArchiveBot  (Report bug) 17:52, 3 June 2017 (UTC)