Talk:Marketing of schools

This article seems to assume a POV that I find difficult to understand. Does anyone really argue that a school adopting a slogan such as "Exceptional Education" is acting inappropriately in taking on a corporate identity and distracting from its responsibility to its students? --Metropolitan90 06:57, 8 November 2005 (UTC)

This article does not try to argue one way or another on the issue of marketing in schools, it merely states that the "branding" of schools is questioned by many within them. Often this branding is not just in advertisements, but also these "marketing slogans", which are quite frequently changed, are written on school reports, certificates, stantionary, etc. and the school is perceived by some to be putting its marketing ahead of educating its students, and to be wasting money by replacing stationary every few year when a new slogan is conceived.


 * Who are these "many within them [the schools]" who are questioning the use of marketing slogans? Is there evidence that schools are dumping large amounts of stationery due to the absence of a new slogan?  I would expect schools to order stationery more often than every few years anyway. This article needs citations. --Metropolitan90 05:20, 10 November 2005 (UTC)

Schools need to continue to market and have an indentity which communities can associate themselves with. Without 'marketing' a school will not be able to move forward as there would be no resources for it to do so. Marketing is an essential part of an independent school, which recives limited funds from the government. In America, 'marketing' of schools is seen as just as important as the quality of the programmes a school offers. It promotes the school, increasing enrolment rates and sustains relationships with the schools alumni.

A slogan such as 'Exception Education' is highly appropriate to that school and as a result, it deserves to be put on "written on school reports, certificates, stantionary, etc". It allows members of the wider community to be aware of the school and its offerings. It does not deter the school from its main objectives - of providing a sound education, but aids in offering and expanding what it can give its students and staff.

Appropriateness of Marketing of Schools
The continuous change in the socio-economic condition in the world is a clear indicator that there is a need to rethink about the "appropriateness", whether education in general and schools in particular need to be marketed or not. I feel that marketing and commercialisation of schools does not effect the quality of education imparted in any way. In fact, if schools start functioning in the way corporates do, it would in turn lead to a far more efficient system of functioning, and result in accelerated learning. Parents today, study the facilities provided by individual schools prior to seeking admission for their wards. The commercial approach therefore automatically lends itself to the requirement of the society.