Talk:Marketing operations management

Copy violation false positives
Per WP:BACKWARDSCOPY Djm-leighpark (talk) 08:40, 11 April 2019 (UTC)
 * Commercial Operations Management: Process and Technology to Support Commercial Activities isbn: 978-93-80228-55-6: P.106 publication date of 2009 seems later that information publication in wikipedia (2007). See [|discussion here].Djm-leighpark (talk) 08:40, 11 April 2019 (UTC)

It's a VISION, people!
Marketing Operations Management (MOM) is a vision of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis.

It is characterized by an attempt to achieve measurable and trackable Return on Marketing Investment (ROMI), and, as a means of achieving that, creating a marketing dashboard, leading to improved marketing effectiveness. The concept of the marketing dashboard is that a marketing executive, or indeed any employee of an organization, can log in to a system which shows the status of all ongoing marketing activities - showing 'fuel consumption' (spending), 'speed' (sales) and various other metrics in the automotive analogy. The Marketing Resource Management (MRM) industry, including software vendors with integrated solutions who provides the software infrastructure to assist organizations with their Marketing Operations Management. This forms the technology backbone to the essential alignment of people, process and technology that is critical to an effective Marketing Operations Management strategy. ______________________________________________________________________________________________________________________________________________________________________

The above definition is very misleading and apparently influenced by either input from marketing automation (MOM, MRM) vendors or an obsolete understanding of this industry. In practice, Marketing Operations Management is a marketing automation solution, a software infrastructure much like MRM. It is a tool – not a field or a professional discipline, as the above definition would lead one to believe.

One will find few, if any, Marketing Operations Management departments within enterprise. The professional discipline is actually called Marketing Operations. This term is in broad use within corporations, in research reports by marketing analyst firms such as International Data Corporation and Sirius Decisions, in articles and webcasts by professional organizations such as the American Marketing Association and Business Marketing Association, and throughout today’s technology supply chain.

Unfortunately, due to this very obsolete and inaccurate definition, when one searches on the term Marketing Operations, the very first search result is this inaccurate definition of Marketing Operations Management.

Gary Katz, CEO, Marketing Operations Partners

- Thanks. Can we get the original ones back up in draft so they can be edited and remove the promotionalism? Pmatthews21 (talk) 05:10, 14 February 2020 (UTC)
 * This previous unsigned edit was made in 2009. While apparently credible I suggest readers note that it may have some aspects of promotionalism and possibly some of bias so its content should be cross-checked elsewhere.Djm-leighpark (talk) 07:44, 15 March 2019 (UTC)

I agree sources need to be selected with some close scrutiny. MRM is closely related to Marketing Operations & thus are are some overlaps. That said, Marketing Operations needs its own page. Many of the audiences here and those who created the original marketing operations page are the experts in this field. We want to find the right path and direction to get this back up so people & companies have a reference that is a standard as a guide post. So how do we accomplish this? How do we get it over the scrutiny hurdle? Is there some at WP we can work with directly on a regular basis to get it right? Thank you.

Pmatthews21 (talk) 03:59, 12 February 2020 (UTC)

Caution on sources
Because this article and MRM have been around poorly sourced for years these is some indications some more recent sources may have been using the Wikipedia MOM and MRM articles or descendants for their sources (Especially with regards MRM=MOM). I believe sources may need to be selected with close scrutiny. Thankyou. Djm-leighpark (talk) 07:51, 15 March 2019 (UTC)