Talk:Marketing research/Archives/2020

Other problems
There are many things wrong in this page:

The whole sentence:

The field of marketing research is much older than that of market research.[5] Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution.[6] Two explanations given for confusing Market research with Marketing research are the similarity of the terms and also that Market Research is a subset of Marketing Research.[7][8][9] Further confusion exists because of major companies with expertise and practices in both areas.[10]

is wrong, and the references it contains are not very reliable. Market research is exactly the same as marketing research. Other common terms are business research, or social research methods but they can be somewhat different (they use the same methods but applied with slighly different goals).

The section on history is too long and probably should be in another page (but needs more references and to include other contributors to social research methods), probably should be on a different page. The section "Role" should be removed, is mades little sense. The classification of methods mades no sense at all, B2C and B2B are types of marketing domains based on the type of customer (other firms or customers), and they are not type of marketing research methods. The standard classification is: exploratory/conclusive, quantitative/qualitative/ and in each type there are many subtypes, this needs deep overhaul. The section described as types actually describes applications. The section Characteristics claims that marketing research is systematic, this is true for marketing information systems, not for market research...Marketing Information systems are barely discussed. There are references to introductory textbooks, but not to advanced ones.

This article needs deep overhaul. Jose Manuel Vidal Sanz (talk) 14:35, 3 December 2020 (UTC)