Talk:Match Group

Contested deletion
This article should not be speedily deleted for lack of asserted importance because it a publicly traded company with significant business operations, and a market capitalization of over $3 billion. Stockst (talk) 17:06, 26 December 2015 (UTC)

Redundancy with Match.com
I wanted to note that the Match.com article currently includes a lot of content about brands owned and acquired by Match Group, which would be much more appropriate for this page. Proposing migrating much of that content to this page and keeping Match.com's focus primarily on that service.Balle010 (talk) 19:30, 8 August 2019 (UTC)

New CEO effective March 1
From a company press release dated January 28, 2020:

davidwr/ (talk)/(contribs)  18:04, 29 January 2020 (UTC)

Edit Request
Hi Thanks again for your help on Shar Dubey’s page.

Here are the edits for Match Group: In April 2019, Match Group announced a restructuring of its leadership team, appointing three new general managers in Asia to help accelerate international growth in Japan, Taiwan, India, South Korea and other parts of Southeast Asia, where there are over 400 million singles. In August 2019, Match Group announced a majority investment in Muslim dating service, Harmonica. Match Group has also tailored its existing products, such as OkCupid, to better serve international markets and its cultural norms and behaviors. This includes creating a unique subset of questions for users to fill out that touch on the moral, ethical, political and social issues that speak to each specific culture. This localization strategy has proved successful in multiple countries such as India, where they have seen a significant spike in downloads.
 * Change the lede from "is an Internet company" to "is an Internet and technology company,” using the source https://hbr.org/2019/07/match-groups-ceo-on-innovating-in-a-fast-changing-industry
 * Changes to History section
 * Change “The company was incorporated on February 12, 2009 as a subsidiary of IAC.” to “In February 2009, IAC incorporated Match Group as a conglomerate of Match.com and other dating sites it owned.” Using the existing source and https://www.smarteranalyst.com/new-blurbs/oppenheimer-issues-a-buy-rating-on-match-group-mtch/
 * Add "In July 2009, Match Group's Match.com acquired People Media from American Capital for $80 million. People Media operated dating sites BlackPeopleMeet.com and OurTime, which became part of Match Group's portfolio, and powered AOL Personals.” Source is https://techcrunch.com/2009/07/07/matchcom-acquires-people-media-for-80m-in-cash/
 * Add “In February 2010, Match.com acquired dating site Singlesnet.” Source is https://techcrunch.com/2010/02/25/confrirmed-match-com-acquires-singlesnet/
 * Add “In February 2011, Match Group acquired OkCupid for $50 million. Despite the large user base of Match.com, OkCupid appealed to a younger audience, and was the first free, advertising-based product added to the Match Group portfolio.” Source is https://mashable.com/2011/02/02/match-okcupid/
 * Add “In 2012, Tinder, an online dating application that allowed users to anonymously swipe to like or dislike other profiles based on their photos, a small bio and common interests, was founded within Hatch Labs, a startup incubator run by parent company IAC.” Source is https://www.thestreet.com/technology/why-iac-is-perfectly-happy-ignoring-tinders-faux-billion-dollar-value-12974111
 * Add “In 2017, Match Group launched Tinder Gold, which established Tinder as the highest grossing non-gaming app globally.” Source is https://techcrunch.com/2017/09/01/tinder-hits-top-grossing-app-in-the-app-store-on-heels-of-tinder-gold-launch
 * Add “In July 2018, Match Group launched a Safety Advisory Council: a group of experts focused on preventing sexual assault across its portfolio of products. The council included  movement founder Tarana Burke and worked with organizations such as  the Rape, Abuse & Incest National Network (RAINN) and the National Sexual Violence Resource Center.” Source is https://www.axios.com/match-groups-new-moves-to-protect-users-from-sexual-assault-90cbad73-3f0e-4f3f-ac7d-2cec5910c4a4.html
 * Add the following to the sentence ending “The company said that the allegations are "meritless."
 * ”, stating that Rad and other former executives who left the company a year or more ago "may not like the fact that Tinder has experienced enormous success following their respective departures, but sour grapes alone do not a lawsuit make." In October 2019, Blatt filed a defamation lawsuit against Sean Rad and Rosette Pambakian seeking at least $50 million in damages.” Sources are https://techcrunch.com/2019/10/04/tinder-defamation-lawsuit/ and https://www.cnn.com/2019/10/06/tech/tinder-former-ceo-defamation-suit/index.html
 * Change “In February 2019, Match Group acquired dating app Hinge.” to “In 2018, Match Group acquired 51% ownership of Hinge, to further diversify its portfolio and appeal to a wider array of singles through its more relationship-oriented features and “designed to be deleted” branding. In February 2019, Match Group fully bought out the company.” Using current source and https://www.wsj.com/articles/match-group-deepens-its-connection-with-dating-app-hinge-1529532112
 * Add “In 2019, Match Group partnered with media brand Betches to launch a dating app that allows users to help their friends pick out potential dates. That same year, Match Group was named on Fortune 100 list of fastest growing companies and appointed Thomas Gaissmaier as Chief Human Resources Officer.” Sources are https://www.theverge.com/2019/1/22/18192750/betches-ship-friends-swipe-dating-app-match-group and https://fortune.com/100-fastest-growing-companies/2019/match-group/
 * Add “In January 2020, Match Group announced an investment and partnership with safety platform Noonlight. The partnership incorporated new sets of safety tools in its products, including emergency assistance, location tracking, photo verification and an updated in-app Safety Center.” Source is https://techcrunch.com/2020/01/23/match-group-invests-in-noonlight-to-power-new-safety-features-in-tinder-and-other-dating-apps/
 * Add “In March 2020, Match Group became the first tech company to support Earn It, a bill to combat online child sexual exploitation.”
 * Link to EARN IT Act of 2020
 * Source is https://www.axios.com/match-group-first-tech-company-to-back-anti-online-child-abuse-bill-aa46f571-01ae-4373-99b7-a200e3b3d1dd.html
 * Change “In July 2020, the company completed the separation from IAC. Ryan Reynolds and Wendi Murdoch joined the board of directors.” to “In July 2020, the company completed the separation from IAC, which with a market cap of $30 billion was the largest spin off in IAC’s history. They additionally added 4 new members to its board of directors: ExecOnline CEO Stephen Bailey, the NBA’s executive president for digital media Melissa Brenner, entrepreneur Wendi Murdoch and actor Ryan Reynolds (also an owner of Aviation American Gin and Mint Mobile)” Sources are  https://www.thestreet.com/investing/stocks/iac-completes-spinoff-of-dating-apps-operator-match-group and https://www.hollywoodreporter.com/news/ryan-reynolds-wendi-murdoch-join-board-match-tinder-parent-company-1301373
 * Add “In August 2020, amidst the Covid-19 pandemic, Match Group reported growing profit and revenue and surpassed the 10 million subscriber milestone across the portfolio.” Source is https://www.marketwatch.com/story/pandemic-has-boosted-online-dating-match-group-earnings-show-2020-08-04
 * Changes to 2019 legal action
 * After “The company denied the allegations.” add “, saying in a statement on its website "fraud is never good for business, which is why we spend so much time, money and emotional capital to fight it.” The company also claimed that the FTC had "mischaracteriz[ed] what is encompassed in 'fraudulent,'’ adding that the vast majority of the users in question are ‘not romance scams or similar types of fraudsters, but spam, bots, and other users attempting to use the service for their own commercial purposes.’” Source is https://www.mediapost.com/publications/article/341196/matchcom-duped-subscribers-exposed-them-to-scamm.html
 * After the line “...users to cancel their subscriptions.” add “Match responded “The FTC has misrepresented internal emails and relied on cherry-picked data to make outrageous claims and we intend to vigorously defend ourselves against these claims in court.” Source is https://abcnews.go.com/Business/ftc-sues-owner-matchcom-okcupid-tinder-running-fake/story?id=65853642
 * Add a new section called International Expansion
 * Content:
 * Sources: https://techcrunch.com/2019/04/15/match-group-restructures-exec-team-with-focus-on-asia/, https://www.bbc.com/worklife/article/20191107-wife-not-swipe-a-twist-on-traditional-matchmaking-in-egypt and https://finance.yahoo.com/news/ok-cupid-new-way-to-use-dating-app-182416641.html

Thank you again for all your help!!

LeannaTruong (talk) 20:26, 14 December 2020 (UTC)


 * Hi
 * That's a lot. Let me look through each one and get back to you.
 * Thanks!
 * --FeldBum (talk) 21:31, 14 December 2020 (UTC)


 * Hi again
 * Most of these look good, but I'll need to make some changes. My notes.
 * 1-7 looks good. I'll make those as is
 * 8 (Safety Advisory Council) need to be rewritten, but the source is good. I'll change a bit
 * 9 also needs a rewrite. That's a long quote.
 * 10 too. That's very promotional
 * 11 Fortune.com is not a good source for Fortune 100. Do you have another source? I'll take a quick look
 * 12 is a little copy-pasted and little market-y, so I’ll edit
 * 14 needs a rewrite ("it" for companies, not "they") but sources are good
 * 16 is also very quote-heavy. See Quotations
 * 17: again, not sure about these giant quotes. Maybe just “which Match Group disputed as cherry-picked and misrepresenting internal emails.” You're venturing into overuse of quotes
 * 18 needs a rewrite (“it” instead of “they,” some overly marketing-ish text, but I’m OK with it being a separate section, although maybe best as a sub section under History.
 * I'll start with the easy ones, then do the rewrites. Can you look for a source for Fortune 100?
 * --FeldBum (talk) 18:54, 25 December 2020 (UTC)


 * Hi again ,
 * Done most of these. The long quotes still need to be rewritten (I added one in as I rewrote it), and I need a third-party citation for Thomas Gaissmaier and Fortune list.
 * I can take a stab at those rewrites, along with the internal section, and then I'll close this request.
 * --FeldBum (talk) 04:44, 2 February 2021 (UTC)

Citation needed on the continued operations on Russia claims.
Citation needed on the continued operations on Russia claims. 200.26.172.85 (talk) 16:20, 9 June 2023 (UTC)

Narrative style
The history section in particular has plenty of excellent detail, but it reads as a timeline of disconnected events rather than as a narrative. HussainHx (talk) 03:38, 7 August 2023 (UTC)