Talk:McDonald's advertising/Archive 1

Translation section
I've removed the Irish translation. Obviously added by some militant Gaelgoir. I've never seen an Irish version. "i'm lovin' it" is used in Ireland. There's never been an Irish translation. Etchy (talk) 17:22, 5 May 2011 (UTC)

Requested move
Small consensus on move, will do it as being Bold - Jeremy (Jerem43 00:40, 1 November 2007 (UTC))

McD's List of McDonald's TV campaigns and slogans → McD's Advertising

It has been proposed that this article be renamed McDonald's advertising. Please comment here.


 * Support - Naming change to reflect more comprehensive article, similar to Burger King advertising. - Jeremy (Jerem43 20:46, 23 October 2007 (UTC))
 * Oppose. The current title says exactly what this is, a list of McDonald's TV campaigns and slogans. Where's this more comprehensive article you mentioned? This is just a small list with an intro, if it's ever re-written or improved, then the name can be changed, not before. Crazysuit 04:43, 24 October 2007 (UTC)
 * it has been expanded, what is your opinion know? - Jeremy (Jerem43 07:47, 31 October 2007 (UTC))


 * Perhaps I was being premature, my apologies. I do slightly doubt the wisdom of merging a perfectly good and long-standing standalone article (i'm lovin' it) into an enormous list-of article. But if it is to be done, it needs major surgery from where it is now—how about moving this to "McDonald's advertising" and making it a general article about the subject? NicM 18:04, 31 October 2007 (UTC).

Old Proposed merge
There have been no comments in opposition to the article merges in the five days since I posted the proposals. So I am treating the result as Merge.

-Jeremy (Jerem43 06:56, 31 October 2007 (UTC))

It has been proposed that McDonald's, i'm lovin' it and McDonald's Menu Song be merged into the List of McDonald's TV campaigns and slogans article.


 * Support - These articles together are not really informative. By combining them into a more comprehensive single article will allow for a better over view of McDonald's advertising programs, history and partnerships. See the Burger King advertising article for an example of what I am thinking. A sample of what the article will look like is here (warning, it is rough and incomplete). - Jeremy (Jerem43 (talk • contribs) 07:17, 24 October 2007 (UTC))


 * Well, I would have objected but I didn't see the notice. In any case, how about doing it properly? This article is now a complete mess. NicM 10:16, 31 October 2007 (UTC).


 * Properly? I just did the preliminaries at 3:00 in the morning- closing the other articles, creating redirects, checking for circular redirects, redirecting links that went to the old articles and updating the template.


 * Cleaning up the mess that is all of the McDonald's articles has taken me over a month now. I am working on the McDonald's products article, half a dozen individual products, the template as well as this one. Add to that the dozen or so other fast food articles I keep tabs on on a daily basis. Would you like to help instead of criticizing? Just the McDonald's articles need citations; formatting; copy editing for grammar, punctuation and structure; plus expansion - any help in improving them would be welcome. - Jeremy (Jerem43 15:37, 31 October 2007 (UTC))
 * Perhaps I was being premature, my apologies. I do slightly doubt the wisdom of merging a perfectly good and long-standing standalone article (i'm lovin' it) into an enormous list-of article. But if it is to be done, it needs major surgery from where it is now&mdash;how about moving this to "McDonald's advertising" and making it a general article about the subject? NicM 18:04, 31 October 2007 (UTC).


 * That is exactly my goal (look at the previous section), McD's does not need an article for each of their ad programs. Look at the Burger King advertising article to see my ultimate plan for the article. Also, take a look at my sand box article User:Jerem43/McDonald's advertising to see what I hope to do with the article in the future, though it is still rough - no text and only an outline. - Jeremy (Jerem43 18:10, 31 October 2007 (UTC))
 * Good plan. The Burger King article could do with some trimming/breaking up a bit IMO, (lists of slogans are boorrrring), maybe better organised by decade? Not sure how that would work. McDonald's seems to have less material already so one article will probably work well. NicM 18:47, 31 October 2007 (UTC).

Old stuff

 * "Put a smile on." Happy Meal, 2001-2002
 * (nah, nah, nah) - sung non-sense words, 2003
 * "I'm lovin' it" - in a 2003 international campaign


 * "Did somebody say McDonalds?"
 * Me encanta 2005
 * Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun - Big Mac sandwich
 * "It's the things that make you go Mmmmm."
 * "Smile."
 * "Put a smile on, put a smile on. Everybody come on, put a smile on" - (children)
 * "We love to see you smile"
 * "You deserve a break today"
 * "Have you had your break today?"

There's a little McDonald's in Everyone

Talk about truth in advertising--Wasabe3543 23:56, 26 Apr 2005 (UTC)

What about "It's Mac Time" (don't know the year) Dysprosia 04:44, 2 August 2005 (UTC)

I vaguely remember a Happy Meal Slogan of "Hey, it could happen" during the early to mid-90s Evil Vin 5:08, 2 August 2005

Not to dispute the company's own list... but isn't "You, you're the one" just the first line from "We Do It All For You", and not a separate campaign? Brithgob 03:25, 28 August 2005 (UTC)

During the mid 80s, there was a contest with TV ads and the square records in newspapers that wasn't Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun, but rather had a jingle that started "Big Mac, McDLT, a Quarter Pounder with some cheese. Fillet-a-Fish, a Hamburger, a Cheeseburger, a Happy Meal. McNuggets, tasty golden French Fries, regular and larger sizes." It goes on from there, but that is all I had ever remembered. If I recall correctly, it ends with "I love McDonald's. Good time, great taste. I get this all at just one place."

I can't believe I'm admitting to remembering this, but it actually went like this: "Big Mac, Filet-o-Fish, Quarter-Pounder, French-Fries. Icy Coke, Thick Shake, Sunday, and Apple Pie." Later on (90's or 00's, I'm not certain) they did an even longer jingle, so long that I found it pointless to even try to memorize it. I'm grateful for that; the 'twoallbeefpatties' meme has been a pox on my brain for nigh on 30 years.

There are some other what I presume to be Australian only ones, such as 'It's Mac Time' and 'Only McDonalds'

I live in Ireland and i remember "There's nothing quite like a McDonald's." for several years. EamonnPKeane 20:12, 2 April 2006 (UTC)

I kjremember that as well as it was on advertising on TV in England as well don't know when exactly it was used but I believe it was for a few years late 1980s - mid 1990s I think? I will add it to the list. If anyone knows the correct date could they add that to my rough estimate --Wrh1973 19:11, 27 June 2006 (UTC)

In Australia currently we have a campaign running called "Make up your own mind" or something to th effect, any other countries have this campaign? Kripcat 08:00, 14 November 2006 (UTC)
 * Doesn't sound familar, but here in Canada we have an ad that calls the Turkey BLT a "cornucopia of awesomeness". It has been getting a lot of attention in the media, partically in the Maritimes since the guy who says it, Randy Conard, is from Cape Breton Island.  --FrankCostanza 03:54, 14 January 2007 (UTC)
 * Look at Randy Conrad and the article.-- HamedogTalk|@ 12:37, 18 January 2007 (UTC)

1980s UK slogan
"At McDonald's we've got time for you"

I seem to remember it being "Ronald McDonald's got time for you". Perhaps that was only in the TV commercials aimed at children, which is all I would have seen at the time. 217.155.20.163 (talk) 13:16, 24 May 2008 (UTC)

Image copyright problem with Image:McDonald's Corporate Logo.svg
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 * That there is a non-free use rationale on the image's description page for the use in this article.
 * That this article is linked to from the image description page.

This is an automated notice by FairuseBot. For assistance on the image use policy, see Media copyright questions. --04:00, 20 September 2008 (UTC)

Fixed. Jeremy ( Blah blah... ) 08:56, 20 September 2008 (UTC)

ba-da-ba-ba-ba
I knew I’d seen them write this down before; I remember it seemed curious when I saw it… Also, do they usually actually say “i’m lovin’ it” after, or just show the text and hum, er, sing the tune?… Why am I spending time on this? —The Neverending Quest for Perfect Knowledge 19:23, 5 December 2008 (UTC)

OK, also I’m bringing over a few unanswered questions from the i'm lovin' it talk page.

Meh, I’m not going to recopy over this whole dude’s section, but the point is, he mentions Spain doesn’t use me encanta/todo eso, as stated above. So I removed it. —Wiki Wikardo 19:23, 5 December 2008 (UTC)


 * OK, also, I’m taking out the qualifier Brazilian for the Portuguese. There’s nothing about the phrase amo muito tudo isso that wouldn’t be used in Portugal or Africa AFA I K … correct me if wrong
 * I don’t know enough Canadian French —Dr. Wikardo

Arabic, Spanish, Taiwan
Is اكيد بحب used anywhere besides Egypt? Can someone write which phrase is/was used when/where?

Is 我就喜歡 used in Taiwan? McDonald’s Taiwan seems to only show i’m lovin’ it. —Wiki Wikardo 07:28, 6 July 2007 (UTC)


 * I’ve seen secondary sources in Taiwan use 我就喜歡 as a translation for i’m lovin’ it, but nothing official on the Taiwanese McDonald’s site. Scanned burger wrappers or drink cups, anyone? —Wiki Wikardo 19:23, 5 December 2008 (UTC)


 * OK, OK, Update (no one cares): The Chinese article says 我就喜歡 is used only on the Mainland
 * THIS IS COMPLETELY UNIMPORTANT TO AN ENCYCLOPÆDIC WORK —Getting a Life Now (no, really)

the chinese version is used in tw as well, I just browsed to their site to check. it's a flash site so I cant give a link; and that writing is also present in many canadians bags and cups, along with c ca que jaime and me encanta, just fyi

waste of time/no one cares
This is what I’ve found so far on McDonald’s international sites: —I don’t want a Big Mac, I don’t want a Big Mac

No Arabic slogan on US cups etc
In Germany the I'm lovin' it slogan is printed in many (probably all) languages on the cups and the box the burger comes in.Same in France, Austria, Egypt...including the Arabic slogans اكيد بحبه and/or أنا أحبه. In the US I noticed that lots of languages (German, French, Chinese etc) are printed on the cups and the box the burger comes in except the Arabic slogan. Coincidence? Are there any other places where this happens? (i.e. no slogan in Chinese characters in Taiwan?) Why are there two Arabic slogans? Just curious. --Soylentyellow (talk) 21:47, 14 December 2008 (UTC)

"I'd hit it"
Was the "I'd hit it" ad actually controversial, or just inadvertent embarrassment? 72.234.5.17 (talk) 05:58, 19 April 2009 (UTC)

Should "I'd Hit it" redirect here?
Because that phrase is (at least to my knowledge) mainly a slang phrase, indicating you want to have sex with a person who is that particular "it". I never knew it to mean "I'd totally devour a Big Mac right now". 24.189.90.68 (talk) 04:15, 10 March 2010 (UTC)

Come As You Are Campaign
Should the controversy over France's Come As You Are commercial (and the American COO's reaction) be described here? — Preceding unsigned comment added by 75.70.81.152 (talk) 09:51, 4 December 2011 (UTC)

Media Tie Ins
What happened to the Media Tie Ins section?

Back in early 2010 http://en.wikipedia.org/w/index.php?title=McDonald%27s_advertising&oldid=347216714 there was a decent sized section that showed all the movie/toy tie ins. Any reason this was removed? — Preceding unsigned comment added by 203.98.31.34 (talk) 20:59, 3 March 2013 (UTC)

Ethnic Marketing
McDonald's has disproportionately marketed toward African Americans for about as long as I can remember. It seems odd for the article to not warrant a mention of this.

Ethnic Marketing: McDonald's Is Lovin' It

The confusing case of McDonald’s 365black.com



McDonald's CEO: 'The Way You Describe Us Is Not Who We Are'

Ethnic Insights Form Foundations of McDonald's Marketing — Preceding unsigned comment added by 72.251.110.176 (talk) 00:33, 14 May 2014 (UTC)