Talk:Media Matters for America/Archive 12

RfC: Drop Fox campaign
Should the lead section, and section title, be called the "Drop Fox campaign" (article version 1), or "War on Fox" (article version 2). (see the differences in the lead section wording, and in the name of the section "War on Fox") -- Green  C  20:17, 8 December 2023 (UTC)

Background: In 2011-2013 Media Matters conducted a cancel culture campaign to encourage advertisers to leave ("drop") Fox News by issuing reports that discredited Fox's claims to be "fair and balanced". They called this campaign the "Drop Fox campaign". During a March 2011 interview, the CEO of MMFA said they were "at war with Fox News". In December 2013, MMfA Executive VP Angelo Carusone said "The war on Fox is over. And it's not just that it's over, but it was very successful. To a large extent, we won," claiming to have "effectively discredited the network's desire to be seen as 'fair and balanced.'" MMFA further said changing Fox, not shutting it down, was its goal.

Survey

 * Article version 1 - Drop Fox - the phrase "War on Fox" is emotionally charged, sounds sinister and provides little information to the reader. What does that mean, war? Cancel culture campaigns like this are common, by both the left and right, emphasizing the phrase "war on fox" unfairly portrays the campaign, and MMFA, as being engaged in something larger and more sinister than it was. It's OK to discuss the phrase "War on Fox" in the body of the article, but it should not be used in the lead section or as a section title, it lacks the proper context. Tell the reader what the campaign was actually called, Drop Fox, what it's goals were, and what they achieved. Everything else is newsy PR and propaganda with little weight for a long-term encyclopedia article.


 * Wikipedia is not a newspaper that repeats every emotionally charged thing someone says and cuts out the context (not even good journalists do that). Newspapers say and repeat a lot of things but they are not encyclopedias we don't follow their lead. Wikipedia is neutral and needs to take care it doesn't unfairly portray the organization with quotes taken out of context. -- Green  C  20:17, 8 December 2023 (UTC)


 * Article version 1 - Drop Fox I have read the discussion above and am convinced that "War on Fox" is not overwhelmingly supported by RSs (recent sources may be affected by WP:REFLOOP) and is too journalistic and not encyclopaedic: it falls under MOS:EUPHEMISM. "Drop Fox campaing" is preferable per WP:LEAD as it is more neutral, objective and informative: when I read "war on Fox" I might ask "what is this about?" and then find out that it's about a campaign against Fox News, when I read "Drop Fox campaign" I immediately know what it's about. Gitz (talk) (contribs) 22:16, 8 December 2023 (UTC)
 * Version 2 - War on Fox - Mostly because there are almost no sources to support the other version. Even the version linked has one source that mentions it, Politico, and that article uses war on Fox twice as much. What is also not mentioned in the RFC is the original research section description added, completely source free and reworded in a way to whitewash the section. There are far far more sources that reference war on Fox than a drop Fox campaign. We can certainly mention drop Fox since that is what they use in promotional material, but it is not what RS refer to it as, that would be war on Fox. PackMecEng (talk) 23:47, 8 December 2023 (UTC)
 * Responded below in discussion section, second bullet point, says "More sources use War on Fox than Drop Fox.." -- Green  C  01:01, 9 December 2023 (UTC)


 * Article version 1 - Drop Fox - Since the name of the Cancel Culture campaign was literally the "Drop Fox campaign," that is what the title should reflect. When you review WP:POVNAMING it is clear that the name that should be used is the one well-recognized by readers. Using "War on Fox" as a quote from the CEO of MMFA in the body of the article would be a good way to further support the campaign's name. Pickalittletalkalittle (talk) 23:15, 11 December 2023 (UTC)


 * Article version 1 - Drop Fox. "War on Fox" is a plainly non-neutral framing and would require overwhelming coverage to support in the article voice, not just a few usages. "Drop Fox" is comparatively neutral. Likewise, "criticism of conservative media" is odd passive-voice phrasing and carries an implication that they only publish opinion, which the section doesn't support - many of the things there are not treated by secondary sources as "criticism", they are treated by secondary sources as factual reporting or analysis. --Aquillion (talk) 00:48, 9 December 2023 (UTC)
 * That is largely inaccurate. It is overwhelming used by RS because its quoted by the founder. Whereas drop is only used by promotional material put out by the organization. Also they are generally not treaded as a strong source by the media but always prefaced by the clear bias. PackMecEng (talk) 03:04, 9 December 2023 (UTC)
 * Per the information provided by GreenC under Discussion, it is at least as likely that phrase was repeatedly used because it had been added to this Wikipedia page by individuals with a proven political agenda - to frame the campaign as simply a targeted attack on Fox rather than a standard campaign to get the advertisers to pull their commercials from that network - hence why so many outlets weren't just using the quote but the whole line directly from the Wikipedia article. Further, I would challenge the phrase "overwhelming[ly] used." The phrase was used often by outlets in support of Fox, but a basic search for "drop fox" "media matters" immediately returns articles from Forbes, USA Today, Newsweek, CBS News, HuffPo and the Washington Post that refer to the campaign by its actual name, not by that phrase. The claim that the phrase "Drop Fox" only appears in promotional materials put out by MM is wildly inaccurate.
 * Regardless of how many articles called it "Obamacare," the Affordable Care Act Wikipedia page is titled that, because that is the name of the legislation which is the subject of that page. Any implication in this article, that this campaign was widely referred to as the "war on Fox" is factually wrong.
 * Further, your are misrepresenting the Politico article you linked to above - it's an article about Fox clapping back after 7 years of Media Matters' "daily scrutiny," and specifically about David Brock's recent use of the phrase "war on Fox" being the reason Fox's push-back had increased. The word "war" appears in that article 2 more times, and each is a direct quote from a Fox News employee or contributor, referring to Brock's quote. The only time the article references the campaign specifically, is the article's one usage of "Drop Fox" - making your "twice as much" claim misleading, at best. That article does not support your claim, it reinforces that "war on Fox" was just a quote that came up in discussion of this topic, but the press did not largely refer to the campaign by that term.
 * You should also realize that, while Media Matters is acknowledged to have a left-biased, they are are still considered a highly factual source. And as long as they are properly attributed, Wikipedia consensus has repeatedly treated Media Matters as a reliable source and Fox News as an unreliable source. CleverTitania (talk) 13:20, 10 December 2023 (UTC)
 * The it's only repeated because of this page is unlikely and honestly irrelevant. We document what RS said and if you think they got the info from here so what, they have their own fact checking and oversight. Just because it agrees with what this article says is all the more reason to keep our current text.
 * The Affordable Care Act example is about the article title not how it is described in the article, which I will note Obamacare is listed in the first sentence. So again irrelevant to here.
 * Nope, didn't misrepresent anything, what I said was accurate. I don't think you fully understand what I was saying or the point I was making that even the source provided uses war on Fox more than what MMFA call it themselve per WP:PRSOURCE. Which BTW are pretty much the majority of the sources calling it Drop Fox, their own press releases and articles.
 * I could not care less what Wikipedia thinks of them as a source. Though I will note that we are cautious about it because it is marginally reliable and a a partisan advocacy group per WP:MEDIAMATTERS and while Fox is obviously worse that has nothing to do with here and makes me just discount your points as trying to right great wrongs. PackMecEng (talk) 17:33, 10 December 2023 (UTC)
 * Perhaps I may not be missing an American-specific nuance here, but "War on Fox" does not seem to be inherently POV or "sinister". "War" is used very often in a positive contest as well (combating diseases, for example) and as such I think as the WP:COMMONNAME it ought to be used as the sub-header. As such, support Article version 2 - War on Fox. Captain Jack Sparrow (talk) 05:03, 9 December 2023 (UTC)
 * COMMONAME is for article titles, not article content. This is an article about politics, literal war is often called politics by another name. It's not a mutual effort to achieve something like in the war against cancer. If all you knew was "at war with fox", what information would you take from that? What does that mean in the context of a politics-related article? It's not informative, and actually dis-informative without proper context. --  Green  C  05:30, 9 December 2023 (UTC)
 * The guideline is intended for article titles, but it is also a reasonable way to title sections, as many of the considerations are similar. If you want to ask for my opinion on what "War with Fox" means, I would assume that the corporation is trying to undermine Fox. That does seem to be the general attempt here, and I dont agree with your assessment of this as disinformation. Captain Jack Sparrow (talk) 10:19, 9 December 2023 (UTC)
 * You are missing much of the context of US politics and US partisan-media coverage that are relevant to these events. It's not remotely a common name in use for this campaign - by the public or the media - and claims to that effect are demonstrably wrong. The "War on Fox" phrase was one person's quote, repeatedly used by the 'opposition' to discredit the "Drop Fox" campaign and Media Matters' ongoing scrutiny of Fox. That is the only real significance the phrase has, in this context. Arguably, there are good encyclopedic reasons to mention in this article, that MM's founder said that their efforts "amounted to a 'war on Fox'." particularly when documenting the right-wing media's outrage over the quote. But any attempt to paint it as an interchangeable term for the "Drop Fox" campaign, by either the press or the public, is entirely NPOV. CleverTitania (talk) 13:41, 10 December 2023 (UTC)
 * It might not be the name that the people running or participating in the campaing favoured, but a rough google search vs  indicates that the most common way the campaign was talked about was as a "war" on the fox news network. Again, its not inherently a POV name, so the fact that it generated negative press under that name shouldnt discount it IMO. Captain Jack Sparrow (talk) 19:50, 10 December 2023 (UTC)
 * Drop fox as that was the name of the campaign, but including that some also called it 'War on fox' shoild be mentioned. (Here via WP:VPR). -- LCU ActivelyDisinterested «@» °∆t° 21:49, 9 December 2023 (UTC)
 * Version 2 - War on Fox - per WP:WEIGHT and WP:DUE, this terminology is not a minority viewpoint, and we follow what reliable sources (newspapers, magazines, books) are reporting, not our emotions or what sounds sinister (whatever the hell that means). Business Insider, New York Magazine, The Baltimore Sun, Slate, The Atlantic, US News & World Report,, , and "War on Fox" has also received sustained coverage as well - December 7, 2018 book, in March 2019 from The Wrap - January 21, 2020 book, in a 2022 book chapter , and just last month from The Washington Post - November 21, 2023. And David Brock explicitly stated The new strategy, he said, is a “war on Fox.”, and he reiterated that position in 2015. This is not a NPOV issue like the article is currently tagged with. We can always note in the article it was aka "Drop Fox". Isaidnoway (talk) 17:08, 10 December 2023 (UTC)
 * Either is fine, just mention the other parenthetically. E.g. ...a 2011-2013 campaign called "Drop Fox" (commonly referred to as the "War of Fox" campaign) which... or vice versa. Yilloslime (talk) 01:53, 12 December 2023 (UTC)
 * Version 2 War on Fox with Fox drop in parentheticals - I do have to say it seems that even though the self titled campaign "Drop Fox" has coverage due to it being pushed by it's creators we should go with what non primary quotes and coverage refer to it as, "War on Fox" which is not the minority viewpoint. MaximusEditor (talk) 17:29, 29 December 2023 (UTC)
 * 'Both should be mentioned’, per ...a 2011-2013 campaign called "Drop Fox" (commonly referred to as the "War of Fox" campaign) which….XavierItzm (talk) 16:47, 5 January 2024 (UTC)

Discussion

 * As further background, the sentence containing "War on Fox" was originally added to the lead here and here by User:Safehaven86 in September 10, 2015. Safehaven86, blocked since December 2016, was a member of this politics-oriented sock farm. The entire sentence was then copied, word for word, by multiple media agencies over the years. (Evidence posted in the section right above the RfC.) The phrase in the article's lead section has had, and continues to have, outsized influence shaping public perception about the organization. As recently as a few weeks ago, the article looked like this, with a "War on Fox" still ongoing, despite the Drop Fox campaign ending in 2013! I recently came to this article to try and address some of these problems, but change has been resisted by a long-time watcher/editor of this page, thus the RfC. --  Green  C  21:31, 8 December 2023 (UTC)
 * More sources use War on Fox than Drop Fox. Which is why we cover the phrase in the article, an entire paragraph. Coverage is not missing. However we are an encyclopedia, not a newspaper. Usage of the phrase in the lead section (and section title) is very problematic for reasons already stated. A sinister sounding quote devoid of information and taken out of context, placed in the lead section, is very misleading, it is not neutral. -- Green  C  00:59, 9 December 2023 (UTC)
 * It's been 30 days, a close request was made: Closure_requests. -- Green  C  21:53, 7 January 2024 (UTC)

Tax-exempt status challenge
I can't find any resolution to this challenge, which means it probably was unsuccessful and arguably not notable (or at least not deserving of its own subsection on this page). Any thoughts?

Tax-exempt status challenge
In 2011, C. Boyden Gray, former White House counsel for George H. W. Bush and Fox consultant, sent a letter to the IRS alleging that MMfA's activities were unlawful for a non-profit organization and asking the IRS to revoke MMfA's tax-exempt status. Prior to Gray's IRS petition, Politico reported that Fox News had run "more than 30 segments calling for the nonprofit group to be stripped of its tax-exempt status." In another report, Politico said Fox News and Fox Business campaigns held, "The non-profit status as an educator is violated by partisan attacks. That sentiment was first laid out by a piece written by Gray for The Washington Times in June." In an interview with Fox News, Gray said "It's not unlawful. It's just not charitable."

MMfA vice-president Ari Rabin-Havt responded to the challenge saying "C. Boyden Gray is [a] Koch-affiliated, former Fox News contributor whose flights of fancy have already been discredited by actual experts in tax law." Gray denied having been on Fox's payroll while he was a Fox consultant in 2005, but at that time, Fox had said Gray was a contributor, adding: "We pay contributors for strong opinions." Marcus Owens, former director of the IRS's Exempt Organizations Division, told Politico in 2011 that he believed the law was on Media Matters's side. Owens told Fox Business that only an IRS probe could reveal if partisan activity takes up a substantial enough part of MMfA's operations to disallow its tax-free status; the IRS allows limited political activity at nonprofits if it does not take up a substantial amount of their operations. Superb Owl (talk) 04:10, 10 February 2024 (UTC)


 * Looks WP:UNDUE to me. – Muboshgu (talk) 01:44, 11 February 2024 (UTC)