Talk:Media Technology Monitor

Some proposed changes
Information to be removed:

The Media Technology Monitor (MTM) is an annual telephone survey and research product designed to monitor Canadians' use and adoption of new and existing technologies. The first MTM questionnaire was distributed in 2005 and now consists of two annual surveys conducted in the spring and fall of each year.

The survey features questions that focus on current and emerging media activities and technologies such as, television across multiple platforms, radio use social media, and online audio. The results of the Media Technology Monitor are published through a series of syndicated reports and multiple short, targeted theme reports. The Media Technology Monitor reports are distributed to government agencies, broadcasters, and other media stakeholders across Canada who subscribe to the service.

The MTM is designed, implemented and analyzed by the Canadian Broadcasting Corporation (CBC/Radio-Canada). In 2011, the MTM coordinated with Carleton University in Ottawa, Ontario to provide learning materials to the Communications Department.

Information to be added: The Media Technology Monitor (MTM) is a Canadian research product in the areas of current and emerging media and technologies. Launched in 2005, MTM distributed its first questionnaire which now consists of two annual surveys conducted in the spring and fall of each year. The survey emphasizes the importance of understanding the Canadian market through the lens of Canadian data. While some large media technology studies focus on the North American market as a whole, the MTM believes that this can blur the distinctiveness of the regulated, diverse and bilingual Canadian environment.

Conducted in the fall and spring with a total of 12,000 interviews, the survey incorporates large sample sizes for both Anglophones and Francophones in Canada reaching over 140,000 Canadians.

Respondents are contacted within both landline and cell-phone only households. In 2015, this approach was extended further by launching a follow-up online survey to focus on the online activities of respondents.

The MTM survey helps to provide a more complete picture of how individuals consume content on both traditional and emerging platforms. In particular, it aims to examine the following:

What devices/services Canadians use for their media consumption? This includes questions about television and radio platforms, service providers, Internet use, smartphone and tablet adoption, etc. How do Canadians use these devices? This includes information on social networking, online audio and video, 4 screen households, social TV and over-the-top programming services such as Netflix. As a subscription service, the MTM provides its users access to the survey results through four main tools: the Data Analysis Tool (DAT), the Trending Tool, the Forecasting Tool, and executive-level syndicated reports.
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Explanation of issue: Outdated content References for supporting change: https://mtm-otm.ca/About Sara94500 (talk) 19:15, 10 January 2019 (UTC)

Reply 10-JAN-2019
Regards,  Spintendo   23:15, 10 January 2019 (UTC)
 * The COI edit request cannot be reviewed until the proper disclosures have been made.

Some proposed changes
Information to be removed:

The Media Technology Monitor (MTM) is an annual telephone survey and research product designed to monitor Canadians' use and adoption of new and existing technologies. The first MTM questionnaire was distributed in 2005 and now consists of two annual surveys conducted in the spring and fall of each year.

The survey features questions that focus on current and emerging media activities and technologies such as, television across multiple platforms, radio use social media, and online audio. The results of the Media Technology Monitor are published through a series of syndicated reports and multiple short, targeted theme reports. The Media Technology Monitor reports are distributed to government agencies, broadcasters, and other media stakeholders across Canada who subscribe to the service.

The MTM is designed, implemented and analyzed by the Canadian Broadcasting Corporation (CBC/Radio-Canada). In 2011, the MTM coordinated with Carleton University in Ottawa, Ontario to provide learning materials to the Communications Department.

Information to be added: The Media Technology Monitor (MTM) is a Canadian research product in the areas of current and emerging media and technologies. Launched in 2005, MTM distributed its first questionnaire which now consists of two annual surveys conducted in the spring and fall of each year. The survey emphasizes the importance of understanding the Canadian market through the lens of Canadian data. While some large media technology studies focus on the North American market as a whole, the MTM believes that this can blur the distinctiveness of the regulated, diverse and bilingual Canadian environment.

Conducted in the fall and spring with a total of 12,000 interviews, the survey incorporates large sample sizes for both Anglophones and Francophones in Canada reaching over 140,000 Canadians.

Respondents are contacted within both landline and cell-phone only households. In 2015, this approach was extended further by launching a follow-up online survey to focus on the online activities of respondents.

The MTM survey helps to provide a more complete picture of how individuals consume content on both traditional and emerging platforms. In particular, it aims to examine the following:


 * Bulleted list item

What devices/services Canadians use for their media consumption? This includes questions about television and radio platforms, service providers, Internet use, smartphone and tablet adoption, etc.


 * Bulleted list item

How do Canadians use these devices? This includes information on social networking, online audio and video, 4 screen households, social TV and over-the-top programming services such as Netflix.

As a subscription service, the MTM provides its users access to the survey results through four main tools: the Data Analysis Tool (DAT), the Trending Tool, the Forecasting Tool, and executive-level syndicated reports.

Explanation of issue: Outdated content

Reference: https://mtm-otm.ca/Home

(talk) 14:27, 11 January 2019 (UTC)

— Preceding unsigned comment added by Sara94500 (talk • contribs) 14:33, 11 January 2019 (UTC)

Reply 11-JAN-2019
Thank you for adding your disclosure to the talk page, that is much appreciated. As I stated in my previous review's Notes section, your edit request still cannot be reviewed because it is unclear which references are connected to which claim statements in the text of your proposal. When proposing edit requests, it is important to highlight in the text which specific sources are doing the referencing for each claim. The point of an inline citation is to allow the reviewer and readers to check that the material is sourced; that point is lost if the citation's note number is not clearly placed. Note the example below:

 The Sun's diameter is 864,337.3 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 degrees Kelvin.

References

1. Sjöblad, Tristan. The Sun. Academic Press, 2018, p. 1.

In the example above there is one reference provided, but the claim statements do not indicate where the reference applies through the use of ref tags. Your edit request similarly does not specify where the reference you have provided is to be placed as a ref tag. These links between material and their source ref tags must be more clearly made, as shown in the next example below:

✅ The Sun's diameter is 864,337.3 miles,[1] while the Moon's diameter is 2,159 miles.[2] The Sun's temperature is 5,778 degrees Kelvin.[3]

References

^ Sjöblad, Tristan. The Sun. Academic Press, 2018, p. 1. ^ Duvalier, Gabrielle. "Size of the Moon", Scientific American, 51(78):46. ^ Uemura, Shū. The Sun's Heat. Academic Press, 2018, p. 2. 

In the example above, the links between the provided references and their claim statement's ref tags are perfectly clear. Kindly reformulate your edit request so that it aligns more with the second example above, and feel free to re-submit that edit request at your earliest convenience. Also, please note that new messages are always placed at the bottom of talk pages. Regards,  Spintendo   16:24, 11 January 2019 (UTC)

Some proposed changes 3
Information to be removed:

The Media Technology Monitor (MTM) is an annual telephone survey and research product designed to monitor Canadians' use and adoption of new and existing technologies. The first MTM questionnaire was distributed in 2005 and now consists of two annual surveys conducted in the spring and fall of each year.

The survey features questions that focus on current and emerging media activities and technologies such as, television across multiple platforms, radio use social media, and online audio. The results of the Media Technology Monitor are published through a series of syndicated reports and multiple short, targeted theme reports. The Media Technology Monitor reports are distributed to government agencies, broadcasters, and other media stakeholders across Canada who subscribe to the service.

The MTM is designed, implemented and analyzed by the Canadian Broadcasting Corporation (CBC/Radio-Canada). In 2011, the MTM coordinated with Carleton University in Ottawa, Ontario to provide learning materials to the Communications Department.

Information to be added: The Media Technology Monitor (MTM) is a Canadian research product in the areas of current and emerging media and technologies. Launched in 2005, MTM distributed its first questionnaire which now consists of two annual surveys conducted in the spring and fall of each year. The survey emphasizes the importance of understanding the Canadian market through the lens of Canadian data. While some large media technology studies focus on the North American market as a whole, the MTM believes that this can blur the distinctiveness of the regulated, diverse and bilingual Canadian environment.

Conducted in the fall and spring with a total of 12,000 interviews, the survey incorporates large sample sizes for both Anglophones and Francophones in Canada reaching over 140,000 Canadians. Respondents are contacted within both landline and cell-phone only households. In 2015, this approach was extended further by launching a follow-up online survey to focus on the online activities of respondents.

The MTM survey helps to provide a more complete picture of how individuals consume content on both traditional and emerging platforms. In particular, it aims to examine the following:

What devices/services Canadians use for their media consumption? This includes questions about television and radio platforms, service providers, Internet use, smartphone and tablet adoption, etc.
 * Bulleted list item

How do Canadians use these devices? This includes information on social networking, online audio and video, 4 screen households, social TV and over-the-top programming services such as Netflix. As a subscription service, the MTM provides its users access to the survey results through four main tools: the Data Analysis Tool (DAT), the Trending Tool, the Forecasting Tool, and executive-level syndicated reports.
 * Bulleted list item

Explanation of issue: Outdated content

Sara94500 (talk) 18:42, 11 January 2019 (UTC)

Some proposed changes 4
Section: Survey methodology and design

Information to be removed: The Media Technology Monitor is released in the fall and spring of each year and collects a total of 12,000 responses through telephone interviews with 6,000 Anglophones and 6,000 Francophones aged 18+. The response rate for both surveys is 30%. Fall Survey - 8,000 Respondents (4,000 Anglophones and 4,000 Francophones) Spring Survey - 4,000 Respondents (2,000 Anglophones and 2,000 Francophones MTM survey households are selected by Random Digit Dialing (RDD) and the respondent within each household is randomly selected based on the most recent birthday method. The MTM uses telephone surveys to ensure that the respondents are representative of all Canadians by eliminating bias due to geographic location and connection to the Internet.

Information to be added:

Survey Design and Sampling
The MTM measures Canadians’ media technology adoption and use at two points in time, fall and spring, to monitor changes in media penetration and use over the year. It incorporates a mixed-methods approach. Telephone interviews are conducted with a regionally representative sample of Canadians who have a landline telephone service and those who rely solely on cell phone service (CPO).

The fall survey includes 8,000 Canadian adults (4,000 Anglophones and 4,000 Francophones). Of those 8,000 respondents, 2,976 also completed an online survey introduced in the fall. In the spring, an independent sample of 4,000 Canadians (2,000 Anglophones and 2,000 Francophones) is surveyed. The blended sampling approach including landline and cell phone only households, as well as an online survey component, ensures that the MTM has a representative sample that can reach 99% of the population.

The landline sample achieves minimum response rates close to 30%. Households are randomly selected using Random Digit Dialing (RDD), and within those selected households, respondents are randomly selected using the “Most Recent Birthday” method where no substitutions are permitted.

To reach the growing proportion of the Canadian population who rely solely on cell phone service (i.e., no landline service in the household). These cell phone numbers were randomly generated by using known cell-phone area codes and exchange combinations, and randomizing the last 4 digits. The IVR (interactive voice response) methodology was used to identify cell phone only Canadians and gain their agreement to participate in a media technology survey on their cell phone.

Weighting
The telephone survey sample is weighted to reflect the Canadian population. The data is weighted according to gender, age, region, and language. The most recent Census projection data was used to weight the telephone survey. Questions in the online survey are given an additional weight to reflect the Canadian online population. The data is weighted to gender, age, region, language and light, medium, and heavy internet usage.

The cell phone only sample is also weighted according to gender, age and region using Statistics Canada household spending survey.

Margin of Error
"Results based on the total sample of 8,000 Canadians are accurate within plus or minus 1.1 percentage points 19 times out of 20. This means that if the survey were repeated 20 times, 19 of the surveys would generate the same result plus or minus 1.1 percentage points from the original finding. For a sample of 4,000, results are accurate within plus or minus 1.5 percentage points".

Research Provider
The MTM is a product of CBC/Radio-Canada Enterprise Research and Analysis. Ad Hoc Research conducts both the English and French language interviews and is also responsible for recruiting both the English and French cell phone only sample.

Founded in 1984 in Montreal, Canada, Ad Hoc Research is a full-service marketing, communications and social research firm.

Reason: Information updated

Sara94500 (talk) 14:20, 14 January 2019 (UTC)

adding information to results featured in published works
information to be added: Some of the publications the MTM has been quoted in include:


 * The Canadian Radio-television and Telecommunications Commission (CRTC)
 * 1) The 2016 Communications Monitoring Report (CMR).
 * Canada Media Fund (CMF)
 * 1) The Digital-Only Media Consumer Report 2015.
 * 2) Trends Report 2018.
 * Heritage Canada
 * 1) The Canadian Media Production Association (CMPA) in conjugation with the Department of Canadian Heritage.
 * 2) Digital Radio in Canada: From DAB to Multi-Platform Approaches, Brian O'Neill, Dublin Institute of Technology, 2007.
 * Alliance of Canadian Cinema, Television and Radio Artists Union (ACTRA).
 * 1) Actra Submission Concerning GST/HST on E-Commerce Report.
 * Text Books
 * 1) Advertising and promotion: An Integrated Marketing Communications Perspective. Fifth Canadian Edition.By Belch, George E; Guolla, Michael Angelo; Belch, Michael A.
 * 2) Advertising and promotion: An Integrated Marketing Communications Perspective. Sixth Canadian Edition. By Belch, George E; Guolla, Michael Angelo; Belch, Michael A. Marketing: The Core. Fourth Canadian Edition. By Kerin, Bureau, Bonifacio
 * Books
 * 1) The Political Economies of Media: The Transformation of the Global Media Industries. By Dwayne Winseck, Dal Yong Jin.
 * 2) Broadcasting Policy in Canada. By Robert Armstrong.
 * Journal Articles
 * 1) Financialization and the “Crisis of the Media”: The Rise and Fall of (Some) Media Conglomerates in Canada by Dwayne Winseck.
 * Magazines
 * 1) “Cord-Cutting: Une tendance de consommation à surveiller”, Grenier Magazine Vol 2, #42 by Sara Larin.
 * CBC/Radio-Canada
 * 1) Corporate Plan Summary 2018-2019 to 2022-2023.

Sara94500 (talk) 18:52, 15 January 2019 (UTC)

Move discussion in progress
There is a move discussion in progress on Talk:222nd Broadcast Operations Detachment (BOD) which affects this page. Please participate on that page and not in this talk page section. Thank you. —RMCD bot 05:49, 15 November 2022 (UTC)