Talk:New Wave (design)

History and Background of New Wave
Popular from 1970 to 1990 and sometimes referred to as 'Postmodernism' or 'Swiss Punk Typography'. New Wave was influenced by Postmodern language theory and punk and developed as a reaction to Swiss Style or International Typographic Style typography which was grid-based. While the text/font remains legible, the layout breaks from the strict grid format to create various "unorthodox and decorative typographical arrangements". --FeedFaeForFun (talk) 16:36, 29 October 2014 (UTC)

Did April Greiman introduce the New Wave to the United States?
Although, April Greiman was taught by and is heavily influenced by Weingart and the New Wave she had greater impact on the digitization of graphic design. I was unable to find a citation that confirms that she introduced the New Wave to the United States and she is perhaps one of many students that emerged from the Basel School of Design in the 1960s and '70s. "The Basel school's faculty and graduates began to come to the U.S. in the mid 1960s, with a real impact realized in the early 1970s when young American graphic designers 'in the know' began to migrate to Basel for postgraduate training in graphic design. By the mid 1970s some of this complexity began to embellish basic American "Swiss" graphic design in the form of bars and rules and playful mixing of type sizes, weights and faces in an essentially formalist agenda."

April Greiman attended the Basel School of Design in the early 1970s. --FeedFaeForFun (talk) 15:51, 29 October 2014 (UTC)

There were other major contributors including Dan Friedman and Willi Kunz (b. 1943). Meggs’ History of Graphic Design --FeedFaeForFun (talk) 19:54, 29 October 2014 (UTC)

Typography is not about Font Design, But
It is primarily about designing textual information on a page that is easily read, in logical sequence to be easily processed, communicatively effective in terms of enhancements of portions of texts, and also esthetically to be visually both beautiful and memorable. Designing a font is outside of true typography, set already beforehand and given to the printers in a given print shop. A typographer is to select the font that expresses best the content of the printing product. If a mixture of two or upmost three fonts is desired, they need to harmonize each other. The same harmonizing each other is required for selecting colors, similarly as you talk about color matching of clothes or on a single piece of clothing. Best examples of good/beautiful and BAD typographies: Gutenberg's 42-lines Bible versus on most advertisements in newspapers and on websites.

The meaning of "typography" should be on what I defined above. What the article talks about should be simply termed "font design". Nothing fancy. 108.7.185.47 (talk) 108.7.185.47 (talk) 01:59, 26 February 2018 (UTC) Hartmut Teuber, 26 February 2018 — Preceding unsigned comment added by 108.7.185.47 (talk) 01:40, 26 February 2018 (UTC)

Wiki Education assignment: History of Modern Design
— Assignment last updated by Antje Gamble (talk) 16:18, 12 October 2022 (UTC)