Talk:Niche market/Archives/2021

The references are weak
Niching is a substantial marketing topic. It ties in with market segmentation and the evolution of marketing at firms such as P&G (one of the innovators in market segmentation in the 1930s or 40s).

So its history and definition are pivotal.

This article just asserts a definition, with a weak link to the following reference to justify it - ''Thivierge (March 20, 2021). "Digital Niche Marketing:Definition". Digital HEC Montréal. Retrieved March 27, 2021.''

The references and scholarship could be a lot stronger in this article.

But I don't have time right now to update it myself.

Lauchlanmack (talk) 00:48, 7 April 2021 (UTC)

See also

https://en.wikipedia.org/wiki/Market_segmentation

https://en.wikipedia.org/wiki/History_of_marketing#Marketing_in_the_nineteenth_and_twentieth_centuries

I added these wiki links to the article.

Lauchlanmack (talk) 00:51, 7 April 2021 (UTC)

The concept of market niches should also be tied to biological niches, e.g.


 * https://en.wikipedia.org/wiki/Niche_differentiation
 * https://www.wordsense.eu/niching/

That is what leads to the business concept of a niche as your "place" - https://www.merriam-webster.com/dictionary/niche

Lauchlanmack (talk) 01:00, 7 April 2021 (UTC)