Talk:Ol' Roy

Irony of marking 'Ol Roy for deletion
I found it surprising - and a little amusing that 'Ol Roy was marked for deletion as an advertisement. My surprise is because 'Ol Roy is a common example cited by marketers when discussing the rise of private label store brands such as Sam's Choice, Kirkland Signature and even private label store formats like Trader Joe's. 'Ol Roy is frequently cited because, first, it was started in 1983 which is (as best I've been able to ascertain) relatively early for private label brands. Second, and more significantly, 'Ol Roy is the #1 dog food brand. Let that sink in for a moment. 'Ol Roy which has (as far as I know) never had a traditional radio, television, etc. advertising spot has surpassed traditional brands such as Alpo, Purina and other traditionally sold brands in sales? This is a landscape change in how to sell branded products when a store brand can outsell a traditional advertising brand. And don't think the traditional brand companies haven't noticed. The result has been consolidation of companies (such as Proctor & Gamble with Gillette), attempts to differentiate/innovate brands to stand out (my favorite example is Multi-Grain  Cheerios) and increased evidence of the power of retailers such as Wal-Mart (with The Coca-Cola Company's willingness to upset its smaller United States bottlers by allowing Coca-Cola Enterprises to experiment with shipping Powerade to Wal-Mart's warehouses rather than delivery in-store)   In short, 'Ol Roy (and its peer store brands) has been a success despite their utter lack of advertisement which makes the marking 'Ol Roy Wikipedia entry (and its successful peers) for deletion as an ad is quite humorous.Jvandyke 22:00, 23 August 2006 (UTC)

Bird Dog
PS- The idiot who wrote this page forgot to include that the Ol' Roy Dog Food brand got it's name from Sam Walton's bird dog, Ol' Roy. —Preceding unsigned comment added by 68.227.106.71 (talk) 23:19, 4 May 2008 (UTC)

Merge Request
This page provides no significant information on it's own. Should be merged with List Of Wal-Mart Brands. See Durabrand for an example of extra information. AdamWeeden 23:56, 8 October 2006 (UTC)