Talk:Olo (online ordering)

Wikipedia is not a soapbox
As per the guidelines in WP:NOTSOAPBOX, I have added an advert template tag to the article. The links contained in the section http://en.wikipedia.org/wiki/GoMobo#GoMobo_Mobile_Services aren't encylopedic. The section should be rewritten or removed. If rewritten, it could provide a list of the clients, but only cite a page on GoMobo's own web site.

This is again repeated in the GoMobo Mobile Services section.

Rob (talk) 20:31, 25 August 2012 (UTC)

Proposal for Olo Article, March ‘23
Hello, I’m an employee at Olo and I have some ideas for updates to this article. I understand that Wikipedia’s conflict of interest rules prevent me from directly editing the article, so would someone without a COI please review these proposals? Thanks in advance! Doglover19911119 (talk) 19:10, 15 March 2023 (UTC)

1. There’s a lot of missing detail in the History section, some of which is pretty important to understanding the company’s development. To help fix this, I suggest a new paragraph following the current third paragraph in the section (which begins with “Fortune reported in 2015 that…”):

In September 2015, Olo announced a new service called Dispatch, which allows restaurants to speed up the processing and delivery times for online food orders.

Why this is worth adding: The new Dispatch service was a major development in Olo’s history and was covered by major business news services like CNBC.


 * Not done; the source says that Olo announced said thing, but the source actually doesn't say whether the claimed speed increase exists. --Johannes (Talk) (Contribs) (Articles) 20:35, 13 May 2023 (UTC)

2. Also in the History section, please add the following new paragraph after the current fifth paragraph in the section (which begins “In 2017, Shake Shack launched…”):

In September 2017, Olo launched a service called Rails which helps restaurants to take orders placed on online marketplaces. Amazon was one of the first customers to employ Rails, along with Grubhub.

Why this is worth adding: the launch of Olo’s Rails service was a major milestone in the company’s history, as this service has been used by important companies in the restaurant space such as Grubhub, as well as by Amazon.


 * Not done; the source says that Rail's CEO says that Rails makes things easier (i.e., helps restaurants); the source authors do not say that. --Johannes (Talk) (Contribs) (Articles) 20:35, 13 May 2023 (UTC)

3. At present, the second-to-last paragraph in the current History section about Olo’s IPO in 2021 (which begins “Olo launched its IPO on…”) is unsourced and lacks detail. I’ve found a CNBC article that covered the company’s IPO, and suggest the following replacement sentence based on that source:

On March 17, 2021, Olo went public on the New York Stock Exchange and its IPO raised approximately $450 million.

Why this is worth revising from the original sentence: important highlight in the company history; strong source.

4. Please add the following paragraph to the History section directly above the last paragraph in the section (which begins with “Starting in August 2022…”):

In October 2021, Olo announced its acquisition of Wisely, a customer intelligence platform that uses consumer data to personalize online ordering.

Why this is worth adding: This was Olo’s first post-IPO acquisition and significantly upgraded Olo’s ability to manage consumer profiling.

5. Please add the following sentence to the end of the new paragraph in Item 4:

In February 2022, Olo launched a new service called Olo Pay which enables customers to make one-click online purchases from any restaurant in Olo’s network.

Why this is worth adding: Important product launch for the company to improve its online payment platform.

6. Please add the following sentence to the end of the new paragraph in Item 4:

In February 2022, Olo acquired Omnivore, a company that developed technology services for restaurants such as enabling customers to keep open digital tabs while dining.

Why this is worth adding: Major acquisition for Olo.

7. The second sentence in the last paragraph of the History section is entirely supported with press releases from law firms suing Olo.

I propose striking the current second sentence entirely:

This was followed by potential securities fraud, an investigation by Kaplan Fox, and a class action lawsuit by Bernstein Liebhard LLP.

And replacing it with:

Following the drop in Olo’s share price, several law firms filed what Restaurant Business described as “stock-drop suits”, a common type of lawsuit following a substantial drop in a public company’s share prices where lawyers for investors attempt to show that the company intentionally withheld information related to the price fall from its shareholders.

Thanks very much for considering these suggestions. If I can be of any further help please let me know! Doglover19911119 (talk) 19:10, 15 March 2023 (UTC) Doglover19911119 (talk) 19:10, 15 March 2023 (UTC)


 * Yellow check.svg Partly done: Johannes (Talk) (Contribs) (Articles) 20:35, 13 May 2023 (UTC)