Talk:Organizacion Corona

Copyright problem removed
Prior content in this article duplicated one or more previously published sources. The material was copied from: http://www.corona.com.co/web/Corporativo/Pages/Nuestra-historia, http://www.corona.com.co/web/Files/Uploads/Misi+%C2%A6n%20y%20Visi+%C2%A6n.pdf. Copied or closely paraphrased material has been rewritten or removed and must not be restored, unless it is duly released under a compatible license. (For more information, please see "using copyrighted works from others" if you are not the copyright holder of this material, or "donating copyrighted materials" if you are.) For legal reasons, we cannot accept copyrighted text or images borrowed from other web sites or published material; such additions will be deleted. Contributors may use copyrighted publications as a source of information, but not as a source of sentences or phrases. Accordingly, the material may be rewritten, but only if it does not infringe on the copyright of the original or plagiarize from that source. Please see our guideline on non-free text for how to properly implement limited quotations of copyrighted text. Wikipedia takes copyright violations very seriously, and persistent violators will be blocked from editing. While we appreciate contributions, we must require all contributors to understand and comply with these policies. Thank you. John of Reading (talk) 19:10, 28 April 2014 (UTC)

Potential sources

 * http://www.elespectador.com/noticias/economia/revolucion-del-talento-corona-articulo-597943
 * http://www.elcolombiano.com/inversiones_de_corona_seran_de_-300000_millones_en_2014-MAEC_278532
 * http://www.eltiempo.com/archivo/documento/CMS-13371819

Request edit - information is outdated and incomplete
Organizacion Corona, or Corona as it is known in Colombia, is a multinational corporation dedicated to manufacturing and distributing products and solutions for home improvement and construction that was founded in 1881 in Caldas, Antioquia, Colombia. This family-controlled company is guided by the founding values of its owners, the Echavarria family, and over the years has leveraged its expertise in non-metallic minerals to transform Corona from a dishware manufacturing operation to a diversified multinational corporation with presence in more than 50 markets around the world, including the United States.

Corona´s more than 15,000 employees are at the center of the company´s 29 manufacturing facilities across the United States, Mexico, Central America, Colombia and Brazil. The company consists of six business units that deliver home improvement and construction products and solutions to customers globally.

'''Company History '''

Corona was founded in 1881 in Colombia under the name Cerámica Antioqueña, specializing in the manufacturing of ceramic and glass products. In 1935, when it was acquired by the Echavarria family, Corona established its founding corporate values based on the principles of the Echavarria family. These values continue to guide the company´s actions that seek to create shared value from financial, social and environmental perspectives. The company is passionate about customer service, responsibility to society and honesty from employees.


 * Founded 1881: under the name Cerámica Antioqueña specializing in the manufacturing of ceramic and glass products. In 1935 Gabriel Echavarria Misas, the head of the Echavarria family, acquired the company.
 * 1948-1960: Focused on diversifying its product portfolio to include ceramic tiles, porcelain sanitary ware and the extraction and distribution of non-metallic minerals.
 * 1961-1980: Took its first steps in its internationalization strategy and opened a factory dedicated to the production of sanitary ware products for consumers in the United States.
 * 1980s: Extended its ceramic tile business to different markets in the Americas.
 * 1990s: Strengthened its retail business with a network of large-format home improvement stores and partnered with Chile-based Sodimac to develop Homecenter and Constructor (Builder), leading home improvement and professional construction supply retail formats.
 * 2004: Acquired Mansfield Plumbing Products, one of the largest producers of plumbing products in the United States. As a result of this expansion process Corona now has three factories in Mexico, three factories in Central America, three factories in the United States, one factory in Brazil (joint venture with Eternit), a strategic alliance with U.S.-based Lanco to produce and distribute paint and construction materials, and a global sourcing office in China.
 * 2015: Announced plans to build a cement factory in Colombia in partnership with Spain-based Cementos Molins. With an initial investment of $370 million dollars, the new cement factory will have an annual production capacity of 1.35 million tons and is expected to begin operating in 2018.
 * 2016: Corona celebrates 135 years. The company has more than 15,000 employees, 29 manufacturing facilities across the United States, Mexico, Central America, Colombia and Brazil and six business units that deliver home improvement and construction products and solutions to customers in more than 50 markets around the world.

'''Founding principles and company growth '''

The founding principles and the company´s commitment to innovation are two key factors behind Corona´s growth and diversification. Corona has evolved from a fledgling ceramic dishware manufacturing operation to company that produces and distributes its ceramic dishware, floor tiles, kitchens and bathrooms, sanitary ware and faucets. Corona is also associated with the production of innovative and differentiated paint products, ceramic and polymeric electrical isolators, solar panels and value-added non-metallic minerals for various industries. Additionally, Corona has strategic alliances in research and investigation with more than 40 universities worldwide as part of its open-innovation initiative. Over the years the Echavarria family has played a key role in working closely with Corona´s executive management team to uphold the founding corporate values.

Erifenburg (talk) 18:03, 25 October 2016 (UTC)
 * Hello, and thank you for your proposed changes. Unfortunately, they appear to be copied or closely paraphrased from this press release. Wikipedia is an open-source project: we are licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which permits our readers to reuse our text for whatever purpose they desire. As a result, copyrighted text for which we lack permission to reuse is incompatible with our free license, and cannot be included in our articles except under extremely limited circumstances as detailed in the Non-free content policy. For that reason, I have also removed your proposed changes from the talk page. If you or your organization holds the copyright to your proposed text and is willing to release it under a free license, it is possible to grant Wikipedia permission for reuse by following the instructions at Declaration of consent for all enquiries.


 * Furthermore, the proposed text was too promotional and did not adhere to Wikipedia's neutral point of view policy. Wikipedia is not a vehicle for advertising, marketing or public relations, but the tone of your submission was clearly to win over prospective customers and investors. The explanation of Corona's "corporate values" and frequent mentions of "diversification" are the strategies used to persuade investors reading a press release, but Wikipedia should not be written in the style of a press release. Wikipedia articles should be neutral, factual, and sound as if they were written by an impartial academic. I'm afraid your submission will require a thorough rewrite before it can be considered again. Thanks, Altamel (talk) 22:08, 25 October 2016 (UTC)
 * Upon further investigation, I realized that you may happen to be the author of the press release, so I restored the text of your submission. If you are the press release author, that would negate the copyright issue, but the issue with promotionalism still stands. Altamel (talk) 22:13, 25 October 2016 (UTC)