Talk:PPC Copywriting

Merge with Pay Per Click
This article should be merged with Pay Per Click. It's closely related topic, moreover PPC Copywriting has almost no content and room for improvement. However, I'm not expert in that area... Any thoughts? --Vejvančický (talk) 08:24, 21 April 2009 (UTC)

Point is well taken. And thank you for the assistance in getting it done! PapaWhitman (talk) 14:48, 21 April 2009 (UTC)

The article can be merged with PPC, as ad copy development is an integral part of the paid search process. However, the article states that landing pages are tools to generate sales. This is not entirely accurate; a sale is just one of the many possible actions a user may take. Many companies use landing pages for a variety of purposes, such as lead-gen, direct sales, brand awareness, and so one. So, landing pages are not only used to generate a sale or sales.