Talk:Personyze/Archive 1

History, Products and Services
Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen with a mission of personalizing the web. Within two years, it became a leading provider of website personalization and behavioral targeting solutions with Facebook integration. Personyze also provides Analytics and A/B testing solutions.

On May 5, 2011 it was mentioned in Forbes in the article “Resisting the Algorithms”. In June 2011, Rapleaf announced a partnership with Personyze to allow the use of the demographics database and in July 2011 they introduced plugins to the content management systems WordPress and Joomla.

Criticism
Personyze is often being criticized for contributing in the creation of the Filter Bubble. Filter bubble is a technology that sorts out everything on the basis of the user’s activities that may consequently, present visitors with only a portion of the content/offers excluding other content/offers from ever being presented to them. Forbes claims that the company is responsible for the development of an invisible alogarithm named Filter Bubble mainly in the hope to get more information about the visitors.

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Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides a software as a service (SaaS) for website personalization.