Talk:Product naming/Archives/2013

Missing sentence?
At the start of the second paragraph about descriptive product names, it said that "One reason for this is that descriptive product names ..." with nothing before it. Was there meant to be a statement before that sentence? I have removed the sentence fragment of "One reason for this being" for now. Graham 87 09:41, 31 July 2007 (UTC)

Inconsistency?
The article states, "Product names that are considered generally sound have several qualities in common." Among the qualities listed are communication of the product's benefits and positioning. In the next section, however, it goes on to enumerate some product naming strategies that are in direct contradiction to the alleged qualities of a sound name. Specifically, all arbitrary names (by definition) and some fanciful names bear little or no resemblance to the product, its positioning, or its benefits. And if we are to believe branding gurus Al Ries, Laura Ries, or Seth Godin, such names often are in fact the best ones.Rcauvin 13:01, 5 September 2007 (UTC)

Article includes false statements
The article presents the matter of Chevrolet Nova's poor sales in Latin America and of Coca Cola poorly naming its product in China as true statements. This is not correct. Both are discredited as urban legengs at snopes.com

Ferrari's brand is an onomatopoeia?
While the name (or word) ferrari could have been an onomatopoeia originally, the BRAND Ferrari came from its founder, Italian Enzo Ferrari. This statement should be reviewed by an expert on the matter. Actually, the whole article seems in need of revision.

Ferrari and KFC
Ferrari is an Eponym just like Trump Towers and KFC is an abbreviation (or an example of initialism) not a backronym. A backronym is where the words came to explain the letters somewhat like a mnemonic, e.g. Save Our Souls came long after SOS which was a simple to remember Morse code signal of 3 sets of 3. and Wiki standing for "What I Know Is."

You could also add Heironym - Mercury, Saturn, etc. (if you consider them to be named after gods) and Toponym for Shasta Soft Drinks and Hartford Insurance. —Preceding unsigned comment added by 70.106.3.58 (talk) 20:48, 4 December 2007 (UTC)

elision
How is Land O' Lakes a haplology? What is the missing syllable? —Tamfang (talk) 07:47, 15 March 2008 (UTC)

Theronym?
I have linked each of the Methods to their definition as I guess most people (like me) wouldn't know what they each mean (do you know what a Theronym is?). Gareth T Lewis (talk) 01:56, 8 June 2009 (UTC)