Talk:Pure & Natural

This page talks only of the current, very recent in fact, marketing line for a range of Pure & Natural products. The name Pure & Natural has been used for a bar soap, made with tallow and sold by Dial for 24 years; preceding that it was made and sold by Purex Industries Inc, which Dial acquired in 1985. IOW what we have here is just a line of marketing bullshit for a rebranding campaign, apparently endorsed by the World Wildlife Fund, where Dial is attempting to cash in on "environmental responsibility" as a marketing angle, simply because the new products are based on vegetable oils rather than animal fats.Scunnerous (talk) 10:56, 4 February 2009 (UTC)