Talk:Qapital/draft

History
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Qapital later introduced the app into the US market with a different design''' in 2014 and started focusing exclusively on the US market. The app was re-designed to focus on building savings rather than managing personal finances. ''' Qapital partnered with financial software firm Plaid and financial processing technology firm Social Money and launched in the US in early 2015. The Swedish version shut down in April 2015. The app was initially restricted to the iOS platform, but an Android version was released at the end of 2015.

Shortly after its US launch, Qapital invited psychology professor Dan Ariely to join its team as its "chief behavioral economist". He uses the app's database to conduct research into behavioral economics and Qapital in turn uses Ariely's research in design and programming decisions. '''In 2017, Qapital added checking and debit card services to the app. '''

Concept and features
Qapital is a free personal finance app for iOS and Android devices, intended to encourage its users to save money. Qapital directs each of its users to set savings goals, then automatically transfers money from their checking account to an account for savings, when a rule established in the app is met. It uses the "if this then that" (IFTT) rule-based web-service. For example, one rule could be that if a user purchases a cup of coffee, then the app will round up the charge to the nearest dollar and deposit the difference into savings. Users connect their bank accounts to Qapital, so it knows when purchases are made. '''When a rule is met, money for savings are transferred to a Qapital account operated in partnership with Lincoln Savings Bank. '''

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