Talk:Rainbow Records

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Note that there are two Rainbow Records. The second label was founded by my cousin Eddie Heller in New York City (Manhattan)

in the 1940s and stayed in business until the mid-50's. "I believe Eddie, his brother Bob and another were partners.  I  called Eddie 'Uncle Eddie' due to our differences in age, he being

much older than I. Rainbow recorded many now-famous Latin and doo-wop groups. They also had a subsidiary label

that produced Jewish or Yiddish oriented music. In the 50's Eddie Heller went on to become an A&R

(Artists & Repertoire) man for RCA, recording the The Twintones, two fellows from Hicksville,

Long Island, NY, (The Twins on some cuts in Europe) who first recorded the song

"Joanne," later made famous by The Playmates.