Talk:Rebadging/Archives/2012

Overhaul
I came upon this page, and to me it did not seem like a good article. It was very jumbled with examples, and I didn't believe it talked fully about what badge engineering actually is. Being the car freak that I am, I thought it needed an overhaul. I still think the lists at the bottom need to be shortened and/or put into a better table, but I don't have the Wikiskills or the time to do that. If someone has a problem with the new look and info in the article, keep discussing it here or on my userpage; I like feedback. VonShroom 03:08, 3 January 2007 (UTC)

Clean up Started
I organized the sections into easier to read tables, but left the "Also As" tags because of a line issue I was having.LSX 10:46, 6 January 2007 (UTC)


 * Perhaps the last section about autos produced under license should be included somewhere in the license article, or even an article on its own that is linked to the license page? It first needs to be cleaned up and expanded, but moving it could be a good idea in the future.  Also, good job on the table, its much more useful that way. VonShroom 21:15, 6 January 2007 (UTC)

re: Overhaul and Clean up
This article is indeed too generalized about a rebadge. Chevrolet, Pontiac and Saturn have never shared any badge-engineered cars; the two platforms they have had in common all had unique sheetmetal and interiors, which is stretching the concept of a "rebadge" so far it snapped about ten miles back.

Except for the G5 and Pontiac Canada, which I apparently completely forgot about. :P —Preceding unsigned comment added by 76.214.112.5 (talk) 11:14, 8 February 2008 (UTC)

Additionally, for the sake of balance the Toyota Land Cruiser/Lexus LX and Nissan Armada/Infiniti QX could just as easily be added or substituted in place of the Ford and GM SUV examples at the bottom of the page--even though (if I remember correctly) all eight SUVs have unique interiors. —Preceding unsigned comment added by 76.214.146.27 (talk) 00:57, 4 February 2008 (UTC)

What about GM A platform?
I think North Americans think of platforms like the GM_A_platform_(FWD) (at least in the 80s and 90s version) when they think of Brand Engineering. GM is a great example, but I don't think Saturn is the best (as the previous message indicated)

Unless there are objections, I might a shot at helping this page out based on the previous comments.

mattclare (talk) 19:53, 3 January 2009 (UTC)

Sprinter pictures
The Volkswagen transporter down at the bottom is not part of the Mercedes-Benz based "Sprinter"-variants. Could anyone please take that picture out? Greetings —Preceding unsigned comment added by 88.69.127.26 (talk) 20:24, 23 March 2009 (UTC)

- Can anyone (in Europe) confirm this? mattclare (talk) 17:17, 3 June 2009 (UTC)

- The Mercedes-Benz Sprinter and the Volkswagen LT share a body shell. I quote from Wikipedia's Mercedes-Benz Sprinter article: 'The body shell is also used in a joint-venture with Volkswagen' and I also quote from Wikipedia's Volkswagen LT article: 'In 1996, Volkswagen Commercial Vehicles and Daimler's Mercedes-Benz Commercial unit debuted the fruits of their joint venture - the second generation LT would share a body shell with the new Mercedes-Benz Sprinter, however the engine and transmission would be Volkswagen Group sourced'.

Ford Fiesta?
The first gallery in the article shows Ford Fiesta Mark IV next to the Mazda 121. However the Ford's rebadged version of Kia Pride (which in turn was a rebadged Mazda 121) was Ford Festiva, not Fiesta. At least the Ford Festiva article says so. Could anybody verify that? --CiaPan (talk) 11:08, 23 June 2010 (UTC)

The gallery image is a Ford Fiesta (at least that's how they were branded in the Uk). The Mazda 121 was a 're-badged' version of the Ford Fiesta which came out (at least it seemed to) in the Uk a few years later than that version of the Fiesta. It may be that the Fiesta was branded differently in different countries (wouldn't be the first car to). ny156uk (talk) 18:16, 24 June 2010 (UTC)


 * AFAICT the Fiesta Mk IV (1995-2002) was also the fourth-gen 121 from 1996 to 2004. The Festiva/121 re-badging was earlier.Mr Larrington (talk) 14:34, 13 July 2010 (UTC)

What is or is not badge engineering?
In the late 1960s and early 1970s, Plymouth produced the Belvedere, Satellite, Roadrunner and GTX, that were essentially the same car with different cosmetic and performance packages. Is this badge engineering or does the badge-engineered car have to cross makes?
 * The example of the Plymouth - where the automaker is marketing one car in a variety of versions (economy, luxury, performance) and body designs (sedan, convertible, station wagon) - is not badge engineering. However, marketing essentially the same car by one manufacturer (such as Chrysler) under different brands (such as the mid-size Plymouth and their equivalent Dodge models) is badge engineering. This practice is not limited to old examples. Domestic and foreign-based manufacturers continue to use this technique. Examples include the Detroit three, as well as Volkswagen that markets essentially the same models under the Audi nameplate, Honda sells similar cars under the Acura brand, and of course Toyota with its more expensive "luxury" Lexus versions. However, these contemporary models often entail more styling and content feature differences. They are then more like sharing automobile platforms than just exchanging their brand name badges. CZmarlin (talk) 23:38, 22 April 2011 (UTC)