Talk:Scott Reifert

Possible sources (via top of Google Scholar Search)
I think there are sources for expanding this.

Cashman, Holly R. "Homophobic slurs and public apologies: The discursive struggle over fag/maricón in public discourse*." Journal of Cross-Cultural and Interlanguage Communication 31.1 (2012): 55-81. Partial quote (from preview) "In his statement, Vice President for Communications for the Chicago White Sox, Scott Reifert takes a markedly different stance: I don't think in that case that Ozzie was trying to disparage a group. That said, it certainly is a poor word choice. It's insensitive. ..."
 * One of his press statements is analyzed for a scientific paper:


 * He's known for digital marketing but the relevant sources are pretty close. He was interviewed for a Master's thesis at Georgetown University: Online sports culture: Finding the sacred in new media environments by Amy Louise Wittenbach.


 * His former employee, Amy Joe Martin, quoted him and writes about the beginnings of their marketing in Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate (e.g. pages 95-96)

Jodi.a.schneider (talk) 13:05, 20 June 2013 (UTC)