Talk:Search engine marketing/Archives/2014

Just plain gibberish
Examples abound:

"A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines." [captured relationships = success? huh?]

"A flow on affect of keyword analysis and research is the search perception impact." [ummm ... huh?]

Even with all utter nonsense passages deleted, however, the glut of weasel words and unnecessary -lys that remain will still give most every paragraph a mushy, mealymouthed feel. And then there's all the stuff jammed in just cuz somebody felt like it:

"On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there has been several different Penguin / Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management." [emphasis added]

Overall, this article contains maybe 50% more words than needed to convey the relevant material, and all that accumulated blah-blah makes it a hell of a chore to read or even skim. I don't know this topic well and am but a casual wikipedia participant -- but jeez, somebody sometime oughta consider giving this page a full overhaul revision.

--the $0.02 of some random guy 66.81.241.68 (talk) 16:34, 28 September 2014 (UTC)