Talk:Service-dominant logic/Archives/2012

Critiques of fundamental premises from Grönroos 2011
The reference on Grönroos C., 2011 titled Value co-creation in service logic: A critical analysis adds important analysis and critique of several of the fundamental premises. I believe we should add them in a separate section of the article. It is an evolution with more precision and clarification of the terms, it leads to a different perspective of the processes and interactions. Note the changes to premise 7. The article should be read for the rationale behind each change. I list the premises modifications or added notes below quoted from Grönroos 2011.

--LenDeBaets (talk) 16:26, 27 March 2012 (UTC) --Leonard De Baets (talk) 16:57, 30 March 2012 (UTC)