Talk:Shopper Discounts & Rewards

Shopper Discounts & Rewards Information
To comply with Wikipedia’s Conflict Of Interest guidelines, I’m not making direct edits to this article since I work for Webloyalty, the owner of Shopper Discounts & Rewards. Instead, I’m providing information through this discussion page for other editors to review and use to edit the article so that it is more accurate and neutral. The current article gives undue weight to the negative and cites references to a number of forums and comments that are not reliable. Here is the information I’d like to provide:

First section of article, Description Of Shopper Discounts & Rewards - a more accurate description is: Shopper Discounts & Rewards is an online membership program that provides members with access to discounts and cash-back from participating online stores and online shopping protection benefits,. It is owned and operated by Webloyalty whose headquarters is in the United States. One of it’s founders and CEO is Rick Fernandes. Shopper Discounts & Rewards was first launched in the United States in 2004 and in 2007 it was launched in the United Kingdom. In 2010 it was launched in Germany under the name 'Shoppen and Sparen'.

First and Second Section, Business & Marketing Practices - the current content is not entirely accurate or factual. Much of it is based on unreliable claims and opinions found in forums and news reports (e.g. use of the words “mysterious charges”, “scam”, “robbery”, “theft’). To make the article updated and neutral, it should include the fact that Webloyalty responded to the Senate Committee's proposed bill by saying it had already refined its practices to help address senators' concerns and that it will fully comply with the bill once it is enacted.

Thanks for taking the time to review this information. If you have questions or need more information, just let me know.Mary610 (talk) 20:39, 26 July 2010 (UTC)
 * You will need reliable third party references first...all of the above are from your own websites!  Teapot  george Talk  21:13, 26 July 2010 (UTC)
 * My understanding is that a company's website is adequate reference for basic information about a company such as company history, what is does, etc - which is the information I've provided. See discussion regarding this on the Webloyalty article discussion page in the section "Similar Article"Webloyalty Discussion. Mary610 (talk) 15:04, 27 July 2010 (UTC)
 * It depends on what you're seeking to say with it exactly, but information that is unquestionably factual on its face should be able to be sourced to the company's website. When it was founded, who its CEO is, etc., is all fair game for that sort of thing.  We don't need a New York Times article to say the company was founded in 1801, or to restate its corporate goals, for instance, absent some reason to believe that the information is inaccurate. &mdash; e. ripley\talk 16:48, 27 July 2010 (UTC)
 * Thanks for the clarification. All I'm seeking to do is to add more factual and accurate company information to this Shopper Discounts & Rewards article and the Webloyalty article - thus the reference to the company website. Since similar negative information has mostly been included in the articles thus far, it seems to indicate that the original intent of these articles was to use Wikipedia to defame Webloyalty and it's programs. I hope the Wikipedia editors will consider adding some of the information I've provided for the Shopper Discounts & Rewards article and the Webloyalty article so that these articles are more accurate and balanced. Thanks again for listening.Mary610 (talk) 10:15, 28 July 2010 (UTC)
 * I noticed some things in the Reference section need cleaning up. Reference #15 is a duplicate of #2, Reference #16 is a duplicate of #9 and Reference 20 is a duplicate of #2.  Also, Reference #9 and Reference #10 should be deleted as they are forums which from what I understand are not considered reliable sources by Wikipedia. Since I cannot directly edit the article due to COI policy, bringing this to attention via this discussion page for another editor to make the edits.  Thanks.  Mary610 (talk) 17:53, 7 August 2010 (UTC)

Suggested Edits
I am aware of Wikipedia's COI policy and understand to stay in compliance with that policy (as a representative for Shopper Discounts & Rewards), I must restrict any edits I make to non-controversial ones such as the one I did today to create shortcuts for the references cited multiple times in this article. There is another edit that should be made to this page that I also think is non-controversial, but to be sure, I wanted to bring it to the attention of this Discussion page to get agreement with other editors. That edit would be deleting from the Reference list, two forums, Chatfreeola and Moneysavingexpert.com, as forums are unreliable sources as stated in Wikipedia's policy on sources. If another editor agrees that these are unreliable sources and this would be a non-controversial edit, then I will go ahead and delete these forums as references. Let me know. Thanks.Mary610 (talk) 15:19, 29 September 2010 (UTC)