Talk:Shredded wheat

Yum
So good and tasty! Not sure about the shredded wheat picture of the box on the main page, its yellow here in UK.

RetroToysRUs 06:02, 19 February 2007 (UTC)

That's the usual color for the Bite Size box here in the US- the regular biscuits are in the yellow box.Saxophobia 22:14, 29 May 2007 (UTC)

Can we insert a picture of the regular yellow box? “Bite-Size” shredded wheat is a palate-mangling abomination and does not properly represent the product or the article. El Mariachi (talk) 11:06, 7 May 2015 (UTC)

I don't know if this is quite accurate "In the United States, shredded wheat is most heavily advertised and marketed by Post Cereals." I've never actually seen an advertisement for Post shredded wheat, only the Kelloggs versions. While I do eat the Post brand, it's always the smallest section in the cereal isle in the corner. Guest 11:56, 10 June 2008 (UTC) —Preceding unsigned comment added by 70.130.166.212 (talk)
 * I'm certainly more familiar with "frosted mini wheats" by Kellogg (or was it Nabisco?). Though my favorites are actually Post's Honey Nut Shredded Wheat and their newer Shredded Wheat with Real Strawberries (freeze-dried). Quite tasty! Mgmirkin (talk) 01:14, 4 November 2008 (UTC)
 * Should the article be about the thing itself rather than a specific company's products (aside from perhaps history). IE, if we include the Post box and info, do we also need to include Kellogg, Nabisco or other product info? Or should the article just deal with the actual wheat that has been shredded and leave the article company-neutral? Mgmirkin (talk) 01:17, 4 November 2008 (UTC)
 * I didn't even realize they were now Post Shredded Wheat. I was thinking they were still Nabisco. And Kelloggs too?

And I always assumed that Brits only eat Weetabix, and that eating Shredded Wheat would be sacrilege.71.218.253.165 (talk) 05:29, 12 January 2013 (UTC)
 * "Brits"? … you must mean Scots, Welsh, Irish and English? Martinevans123 (talk) 11:22, 7 May 2015 (UTC) .. oh, and Cornich, of course.

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Nutrition, etc?
Thus far the article only seems to mention manufacture and branding. What about nutrition info? Any specific marketed health benefits? (The box in the current picture says something about "reducing the risk of heart disease," etc.) I hear it's a good source of fiber, low / no sugar (in the non-frosted variety). Etc. There must be more to the story than just "who made the stuff." Mgmirkin (talk) 01:08, 4 November 2008 (UTC)


 * Given the current debate on the sugar content of cereals and child obesity, I feel this should be mentioned here. Frankly, I can't help wondering why it's been omitted. I've already made a similar comment on the talk page for Weetabix.213.127.210.95 (talk) 20:48, 20 June 2017 (UTC)

The ads not quite true?
Just saw a shredded wheat ad -- they say it hasn't changed since 1892. Obviously, if it was invented in 1893, there's an issue with facts, or is there perhaps an issue with it having been invented in December 1892/January 1893...? Or I'm just misunderstanding all of this...? In my googling journeys, it looks like the idea for it was come up with in 1892, but patented in 1893, but I'm not entirely sure. Just expressing my confusion on this matter. --76.167.225.157 (talk) 02:45, 22 May 2009 (UTC)

Historical advertisement campaigns
A significant advertisement campaign 1949-1952 was the Nabisco Straight Arrow Injun-uity cards and related radio program: http://rolandanderson.se/injun-uity_cards.php The cards were printed biscuit separators. Two sets of 36 were sold as bound books. — Preceding unsigned comment added by Jhansonxi (talk • contribs) 01:04, 14 September 2013 (UTC)

Registered trade mark in UK?
The Trademark section says that Shredded Wheat isn't a registered trade mark in the US thanks to a 1938 court case. Am I correct in believing the trademark was upheld under English and Scottish law? I've never seen a generic product called Shredded Wheat in Britain, and the generics don't even *look* like Shredded Wheat. I'm sure all the UK supermarkets would produce generics if they could legally do so. If anybody knows the legal position, maybe they could expand the section accordingly. --80.176.142.11 (talk) 20:49, 16 September 2009 (UTC)

One history section. More on early history / lawsuit
Surely there should be only one history section, with the US story and a branch into the UK, if it was the only significant other production/distribution centre? And then move the UK cultural bit elsewhere. See this ref for more. 112.118.172.102 (talk) 17:22, 5 September 2012 (UTC)

This article is excessively oriented to the UK, even though it is a US product and is primarily sold there. It really needs to be built up with US material. There's so much on the UK market that someone even put in a joke someone told about shredded wheat and some British trade unionist. I'll try to add more to balance it out, and meanwhile I've tagged it for that and for extensive original research. Coretheapple (talk) 00:42, 10 March 2013 (UTC)

Quaker Oats' iconic trademark
Under the United States heading, last paragraph, the information should be expanded to include mention of Quaker Oats’ official trade character, an iconic figure, the smiling Quaker man. In 1877, it was the first registered trademark for a cereal and is well-known in the U.S. The information from the Encyclopedia of Kitchen History is interesting and informative. The description on how the wheat is processed has good detail. Currently, wheat products may not be as healthful or as popular because of its relation to Celiac disease and the recommendation of gluten-free diet. Lauzrvr (talk) 20:25, 1 February 2018 (UTC)


 * But that trademark was for rolled oats. I'm not sure of the relevancy. Coretheapple (talk) 23:05, 1 February 2018 (UTC)

Product Change
It is now February 2019. Prior boxes listed ingredients as: "Whole Grain Wheat, Freshness Preserved With Vitamin E (mixed tocopherols)." New boxes say "ORIGINAL BISCUIT" and "PRODUCT OF CANADA". Listed ingredients are now: "Whole Grain Wheat. BHT added to preserve freshness." The biscuits are smaller in size, and the serving size has been increased from "1 Cup" to now "1 1/3 Cups"107.198.86.115 (talk) 22:14, 9 March 2019 (UTC)
 * Do you think it's possible that the products sold in different countries/markets have different labelling? It sounds like the boxes you are looking at are produced in Canada? Is all Shredded wheat made in Canada? Martinevans123 (talk) 22:20, 9 March 2019 (UTC) p.s. it's actually now March 2019.

Trivia
"On Nevsky Bridge a Russian stood / Chewing his beard for lack of food / He said this stuff is tough to eat / But a darn sight better than shredded wheat".--Johnsoniensis (talk) 14:21, 25 November 2022 (UTC)