Talk:Social media marketing/Archive 1

Edits By WPI Students
Great job! You guys really improved this entry. Eric Boggs —Preceding undated comment added 20:12, 22 April 2010 (UTC).

Recreation of deleted article
Good catch, DreamGuy (per your note on your edit summary). The article has been deleted three times before (according to the history page's "see logs" section). From the current article, I don't see anything that establishes notability this time around either. Flowanda | Talk 19:39, 1 February 2009 (UTC)
 * Just for information, the article that was deleted by prod was a different article about social media marketing which was horribly unencyclopaedic. This article appears to have been split off from the Marketing section of the social media page.
 * I think I'd go for trimming this article down and merging it back into the social media article myself. If nothing else, this article as it stands is an easy target for link spammers. Chris Neville-Smith (talk) 20:37, 1 February 2009 (UTC)

the article "social network marketing" should not be merged with the article "social media marketing". in fact the article "social media marketing" should be eliminated due to the following reasons: - all of this relates to only one media anyhow which is the "digital media" - "social media" is a term that has been hijacked by the marketing community to describe "social network marketing" and "user generated content" - "social media" should be reserved for media with a social cause such as http://www.participantmedia.com —Preceding unsigned comment added by 68.165.57.69 (talk) 23:58, 23 April 2009 (UTC)

Please stop adding Stelzner white paper
The white paper that keeps being added to this article is a promotion piece by Michael Stelzner sponsored by the non-notable online conference he runs. It's been removed because it doesn't meet WP:RS. If a reliable, third-party, independent, objective news article quotes the report, then cite that source, but please stop trying to add these white papers and Stelzer's websites to Wikipedia. Flowanda | Talk 17:38, 6 July 2009 (UTC)

Expanding the concept of "social media":
This article's first sentence defines "social media marketing" broadly enough to include channels other than electronic media. Therefore, in the article's second sentence, which provides several illustrations, consider adding a rum party in the Hamptons sponsored by a liquor company or a user group conference sponsored by a computer manufacturer. Or else consider distinguishing "social media" from the latter types of networking. Jeff10706 (talk) 16:04, 26 July 2009 (UTC)

Removing study results sourced only to its own websites
Source study results to news reporting (not press releases) in independent WP:RS. I removed a great deal of information and claims referenced only to primary sources. Flowanda | Talk 09:36, 26 January 2010 (UTC)

Sourcing
I've removed a great deal of unsourced or badly sourced information concerning real people and companies. Please discuss any readditions here first. Flowanda | Talk 06:36, 22 August 2010 (UTC)

I inlcuded a link to my blog where I discuss in greater detail how to use Google Analytics for social media marketing. How is that not related? [User talk: smartatthestart] --Smartatthestart (talk) 12:02, 5 July 2011 (UTC)

Mobile Marketing
Hello:

Do you think mobile marketing should maybe get mentioned in this article or have a section? I read recently that for the first time in history mobile web browsing has surpassed desktop web browsing. I have noticed social media changing along with this trend.

Anyone else agree? A. Ward (talk) 18:26, 6 February 2011 (UTC)

Where to go from here
I'm confused based on the discussion of next steps. Someone suggested the article be merged back into social media but the last comment was congrats to WPI for their edits and the banner says it needs to be made more encyclopedic?

I'd like to help just need some direction. Michaelprocopio (talk) 20:04, 16 September 2011 (UTC)MichaelProcopio

Google+
So far it mentions Twitter and Facebook. Should it also mention Google+? What is there to say about it? Perhaps that in spite of not facilitating business pages it's being used to promote businesses? 66.87.27.15 (talk) —Preceding undated comment added 04:48, 5 November 2011 (UTC).

Invalid citations
Citation 6 and 9 used a lot throughout the page does not link to anywhere. Someone should remove the citations and put the tag where appropriate or find the actual citations (if any) Xvani (talk) 19:04, 27 November 2011 (UTC)

References 3 and 8 refer to articles found through ebscohost search done through Northeastern University library that is opaque to anyone without a NU password. Again, someone should either replace with the tag or Maybe a NU observer could follow the link and find the universal reference for the article. Kneelpdx (talk) 18:57, 8 March 2012 (UTC)

It looks like now the main citation that needs to be replaced is Citation 6, still pointing to an ebscohost search through Northeastern U. This Citation is used in 4 places, all under the Campaigns section:
 * 1) Social media had a "huge" impact on 2008 campaign with Obama leading the way on Facebook and Twitter
 * 2) Steadily updated accounts, gave access to voter emails for democrats
 * 3) Small businesses use social media marketing to advertise specials and deals
 * 4) Small business social media marketing example “get a free drink with a copy of this tweet”

The Campaigns section should be rethought as a whole, but let's focus on this specific citation for now. Since the citation in question cannot be accessed and no one able to has researched the root sources, I propose these new sources/reworks for the above four points. Prufrock4 (talk) 16:30, 5 August 2012 (UTC)
 * 1) New sources: How Obama's Internet Campaign Changed Politics and A Visctory for Social Media Too, 2008 Election
 * 2) Rewrite to describe what was unique about the Obama campaign's use of social media marketing. Source: How Obama Tapped Into Social Networks’ Power and Obama's Social Media Advantage
 * 3) Rewrite to reference more specific examples of how small businesses use social media marketing. Reference some small business social media marketing stats. Sources: Small businesses use social media marketing but lack strategy, 4 Small Businesses Marketing on Social Media, and Small Businesses use social media to grow
 * 4) Same as #3 above.