Talk:Social media marketing/Archive 3

Definition
There is no proper definition for social media marketing. Social media marketing is a very far-reaching concept and it is not completely explained in this article. Reader cannot make out the exact meaning of social media marketing and it can be explained in more depth with more references.AnvayPradhan (talk) 05:02, 10 November 2014 (UTC)

Engagement
This section has a very small spectrum of information. After reading this article, it is not clear what role does engagement has on social media marketing. This section can be elaborated and many contents can be added for better understanding. They have said about customers being part of marketing department for engagement process which can be explained in a broad manner.Mitalee Patil (talk) 05:03, 10 November 2014 (UTC)

Better content organization with clear supporting ideas needed
I suggest that the article needs to be organized better with more clear and detailed information of social media marketing strategies, techniques and theoretical models used. The social media platform describes about the medium used by the marketing companies to connect with people. Mobile phones would be a device that uses the social media platforms rather than itself being a platform. The subtopic on Decline in organic reach needs to be challenge rather than a technique used in social media marketing. This article will be better if we can include details on how does it benefit the social media platforms for their business, what do the companies infer from the data gathered, how do they form the business strategies and results with statistical data to compare the social media marketing with other traditional marketing techniques.Grprashanthkumar (talk) 19:51, 10 November 2014 (UTC)

Edit by Information Science Students, University of Pittsburgh
I believe the page is incomplete and does not touch upon all aspects of social media marketing (SMM). It is rather limited to e word of mouth and examples of how it has been used. Engagement which is an important topic has been only briefly touched upon and the various types/approaches of SMM have not been discussed. I believe their addition will give readers a rather balanced and holistic view of SMM. I found useful information regarding approaches of SMM from a book I had stumbled upon recently, I will add that to the page. Namely, the approaches are categorized into active and passive which are self-explanatory which I can elaborate with recent examples. AnvayPradhan (talk) 17:29, 4 December 2014 (UTC)

I agree with your improvements on the wiki page. I also think a paragraph on metrics of SMM can be useful since marketers would appreciate hard values when building marketing models for their brands, products or services. I can find some information on the same and add it to the page.Grprashanthkumar (talk) 17:33, 4 December 2014 (UTC)

Metrics and approaches are a good addition to the page, I can work on the subtopic Engagement which describes how customer are involved with social media channels of any business and is vital for marketers nowadays who wish to be positioned well in cut throat markets of recent times. I can elucidate on the topic comparing it with traditional marketing approaches and highlighting its benefits. Mitalee Patil (talk) 17:37, 4 December 2014 (UTC)

Semi-protected edit request on 17 January 2017
Wikipedia is looking for missing citation for the topic Local businesses

"70% of the U.S. Population has some form of social media profile, and by 2018 that number is projected to be 2.8 Billion" http://www.statista.com/statistics/ "Small businesses can benefit from social media marketing, due to its little to no start up costs which can decrease marketing costs, giving a personality to their brand, increased brand recognition, and higher conversion rates. Engaging customers in the 21st century is now only a click away." BenKingo (talk) 12:16, 17 January 2017 (UTC)
 * Spam link removed. . .Mean as custard (talk) 12:58, 17 January 2017 (UTC)
 * Red question icon with gradient background.svg Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format. — Sam Sailor 16:00, 17 January 2017 (UTC)

PHIL115 Talk Assignment
Social media marketing is a topic that particularly interests me because two of my family members are actually social media strategists, and social media marketing is their job. Both my mom and sister work in social media marketing so I thought I'd take this opportunity to dig a little deeper and find out what it really is that they do. Obviously there are a lot of ethics behind social media marketing because a lot can go wrong very easily. This article is very short and clearly still in development, considering there are only three citations, one of which is from the Huffington Post, which I believe to be a credible source. The links to these citations work and take you directly to the article or website related to the topic at hand (the ethics of social media marketing). It's interesting because the article talks about how the ethics behind social media marketing combine social media ethics with traditional marketing ethics. There is so much more that needs to be checked when it comes to social media because it is "so personal and international". Companies can now mass advertise and still have strict control over who sees their ads. There isn't really much diversity in the viewpoints, as the article mainly just focuses on how there are so many problems with social media marketing and doesn't discuss the perks very much. Most of the information is up to date and still relevant to today's times, especially because now social media is under such scrutiny because President Trump's main form of communication with the mass public is Twitter. This means that people are watching social media very carefully and advertisers know that so they must take precaution when designing advertisements. There isn't much to be said about ethics on the talk page, so I'm hoping to be able to add to this article and build on the already strong foundation. The article as a whole was given a "b-class" rating meaning it is basically complete but not there just yet. Hopefully I'm able to push the article to A-Class. Lwax314 (talk) 03:57, 14 February 2017 (UTC)Lwax314

Semi-protected edit request on 21 March 2017
The consumer's online brand-related activities (COBRA) could be extended to the following Wiki link: https://en.wikipedia.org/wiki/COBRA_(consumer_theory) Antonio Ramon80 (talk) 16:53, 21 March 2017 (UTC)
 * Yes check.svg Done DRAGON BOOSTER   ★  02:32, 22 March 2017 (UTC)

Semi-protected edit request on 10 May 2017
WUXIAOLIN (talk) 21:28, 10 May 2017 (UTC)

add one more example 5.13 Sina Weibo

Sina Weibo, as China's leading micro-blogging service provider, has eight times more users than Twitter users (Chen, Zhang, Lin & Lv, 2011). It significantly affected the processes of many hot spot of social activities. The company's 240 millions users make it become one of the most important platforms for interactive marketing communications. Weibo is growing deeper into the marketing collaboration with manufacturers, especially in the field of mobile phones and television. Weibo has many advantages as a marketing media. First of all, it costs less. The audience release text less than 140 words in weibo, so a few words, a picture or a short video can be made into a marketing information which means it is easier and low-cost to post an advertising. Also, all the marketing information is free in weibo, therefore the companies do not need to pay high fees in other traditional media like newspapers. Second, Weibo users through Followers and those who are concerned to form a huge network to spread information rapidly in a short time, creating viral marketing. At the same time, Weibo users will regard it as a personal social media platform, with a strong personality (Hassid, 2012). The company can build their brand through their own marketing information, language style and user-friendly interactive communication. For example, Durex official called itself "Du Du" in Weibo, according to its brand personality while it can be shown to the public as a playboy.

However, due to the immediacy, convenience and the frequency of rapid updates in Weibo, when the company’s marketing advertising is not attractive or users may not promptly concerned, it is likely to be buried in the massive information, which leads to the fact that weibo marketing communication is difficult to produce the desired results. On the other hand, it is difficult for the enterprises to control the audience's response (Harwit, 2014).

Reference:

Chen, S., Zhang, H., Lin, M., & Lv, S. (2011, December). Comparision of microblogging service between Sina Weibo and Twitter. In Computer Science and Network Technology (ICCSNT), 2011 International Conference on (Vol. 4, pp. 2259-2263). IEEE.

Harwit, E. (2014). The rise and influence of Weibo (microblogs) in China. Asian Survey, 54(6), 1059-1087.

Hassid, J. (2012). The politics of China's emerging micro-blogs: Something new or more of the same?.


 * Padlock-silver-open.svg Not done: According to the page's protection level you should be able to edit the page yourself. If you seem to be unable to, please reopen the request with further details. —MRD2014 📞 contribs 01:09, 25 May 2017 (UTC)

Semi-protected edit request on 8 May 2017
Please change "Dating and friendship website Tumblr first launched ad products on May 29, 2012" to

"Tumblr is another micro-blogging platform like WordPress but the edge it has over others is what makes it an effective marketing platform. As of April 2017, more than 340 million blogs has been added on Tumblr."

Because Tumblr is not a dating website. It's a micro-blogging and social networking site. M0h1t (talk) 07:40, 8 May 2017 (UTC)
 * Partly done, partly not. The source you suggested does not seem like a reliable source (it's a marketing company's webpage), so I've retained the existing source and cut out material (including the dating) derived therefrom.  Nyttend (talk) 23:25, 25 May 2017 (UTC)

Semi-protected edit request on 20 February 2018
the 3rd section / second sentence "Engagement" reads: Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services or business practices, or a government's actioins.

change "actioins to actions" Phdunn (talk) 03:38, 20 February 2018 (UTC)
 * Yes check.svg Done - Thanks. -KH-1 (talk) 03:50, 20 February 2018 (UTC)

Semi-protected edit request on 7 August 2018
Snippet to be changed: "More than three billion people in the world are active on the Internet."

Update: Updates from https://www.internetworldstats.com/stats.htm state that the number has actually gone up to 4,156,932,140 as of December 2017. So it could even be higher now. According to WeAreSocial and Hootsuite, it's beyond 4 Million, but there's no exact figure. IGNITE Alliance (talk) 05:08, 7 August 2018 (UTC)
 * ❌ Indeffed ~ Abelmoschus Esculentus  (talk to me) 09:08, 7 August 2018 (UTC)

Semi-protected edit request on 12 October 2019
Found a typo in the post Keshia786 (talk) 11:58, 12 October 2019 (UTC)
 * You'll need to be more specific so we can help you. Kuru   (talk)  13:04, 12 October 2019 (UTC)

Semi-protected edit request on 19 October 2019
Facebook is currently the leading social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users.

As of January 2019, the highest number is India at 300 million users. The United States is a bit further behind at 210 million users. (Source: We are social, Hootsuite, Facebook @statista 2019, worldwide data report Facebook July 2019)

Of those who use Facebook, 74% of them log in daily. (Source: Social Media Use in 2018 - Pew Research Center - Survey conducted Jan 3-10, 2018)

Facebook’s 2018 Q4 report reported advertising revenue of $16.6 billion, which is a 30% increase year-over-year. This includes ads across Facebook Stories, Instagram feed, Instagram Stories and Messenger. Amansingh1 (talk) 18:59, 19 October 2019 (UTC)


 * ❌. It's not clear what changes you want to make.  Please make a precise edit request.  –Deacon Vorbis (carbon &bull; videos) 20:46, 19 October 2019 (UTC)

Updates to include the affects of laws like GDPR and data transportation laws
Hi, This article includes information that is outdated. Fresh changes need to be made related to GDPR and Data protection or data transfer laws. Some sections talk of privacy issues and laws but the information needs to be updated. Thankyou! --Abhijeet 09:01, 1 November 2019 (UTC) — Preceding unsigned comment added by Abhijets (talk • contribs)

Semi-protected edit request on 28 July 2020
Aliasgarbabat (talk) 07:26, 28 July 2020 (UTC)

How does Facebook Show Ads?

Facebook is a social media marketing platform which shows ads depending upon users interests, location, engagements on Facebook etc. So the way people browser --Aliasgarbabat (talk) 07:26, 28 July 2020 (UTC)facebook and engage on Facebook plus the way people browse websites, Facebook keeps a track of everything. Post which if you fall into advertisers target audience, an Ad will be shown to you.


 * Red question icon with gradient background.svg Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. ◢  Ganbaruby!   (Say hi!) 08:38, 28 July 2020 (UTC)

Promoted posts on social media
Social media has encouraged many brands and companies to start interacting with customers through them. With the growing popularity of the brand and their social growth on social media channels, the role of analyzing and investigating consumer behavior is becoming crucial. Using this behavior, a brand can explore and optimize its strategies to increase audience reach, improve customer acquisition, and increase overall profits. Most platforms prefered organic marketing for the growth of the social channel. When companies first started online marketing, it was only necessary to create interesting posts that were seen by followers (this is called organic reach). In a very short time, social media has changed what people can see on social channels and how often daily posts are shown. In the last few years, however, organizations have begun to promote paid content. Highlights include Facebook and Instagram, which are constantly adapting algorithms to reduce organic reach and encouraging people to promote posts, or the entire channel. By monitoring and analyzing the target group, the organization can strive to increase benefits. However, it is necessary to distinguish between promoted and organic publications. Promoted post discovery uses data from social networks to gain insight into its own brand and competitors posting promotional strategies. When you post on your social channel, you can start promoting it. You need to choose a target audience that will see your post, so you can increase your channel view. In addition to the selected target group, it is about controlling spending - how much you will spend on promotions. The budget you choose is the price for posting promotions, on a daily basis. An organization can use and run various forms of advertising or online promotions through online promotion, but must also pay for such a service. Organizations can promote their goods and services, or promote third-party organizations. Consumers can participate in online promotion through one or more social media-based platforms. The Internet has proven to be a very effective medium for conducting promotions. Many websites have conducted various online promotions to drive traffic to their sites where they collect consumer information. Recently, social media networks such as Instagram and Facebook are becoming an increasingly popular way for Internet users to interact with friends. Promoted posts are ideal for better collaboration and greater interaction with consumers. In this way, likes are gained on a particular post and followers. If you are trying to achieve a specific goal with social marketing, such as sending people to your site, a paid (promoted) post will bring you better results.

--Tepong94 (talk) 22:08, 24 December 2020 (UTC)


 * This reads more like marketing material than encyclopedic text. – Thjarkur (talk) 22:19, 24 December 2020 (UTC)

Semi-protected edit request on 4 March 2021
I would like to add to the definition of SEO and SMO Madisontenhulzen (talk) 18:05, 4 March 2021 (UTC)
 * Full-protection-shackle-no-text.svg Not done: requests for decreases to the page protection level should be directed to the protecting admin or to Requests for page protection if the protecting admin is not active or has declined the request. - FlightTime Phone  ( open channel ) 18:21, 4 March 2021 (UTC)

Semi-protected edit request on 19 March 2021
There is broken link linking to other website for reference 57, I would like to remove that. Unmesh Moghes (talk) 06:40, 19 March 2021 (UTC)


 * Yes check.svg Done: even when that link wasn't dead, it was still not actually a source for the material it was claiming to source. Volteer1 (talk) 07:01, 19 March 2021 (UTC)

Wiki Education Foundation-supported course assignment
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Wiki Education Foundation-supported course assignment
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"Pinterest Marketing" listed at Redirects for discussion
An editor has identified a potential problem with the redirect Pinterest Marketing and has thus listed it for discussion. This discussion will occur at Redirects for discussion/Log/2022 January 21 until a consensus is reached, and readers of this page are welcome to contribute to the discussion. DownTownRich (talk) 18:03, 21 January 2022 (UTC)

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Self-promotion in the main icon
In would argue the main icon for this page in related pages is an example of an user abusing wiki for self-promotion purposes as his instagram user ID is visible and the video is put in high prominence. It might be also the result of moderators monetizing their ability to lock a page for editing 95.74.64.97 (talk) 06:53, 10 August 2023 (UTC)

Wiki Education assignment: Honors SPC 1017 Fall 2023
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Semi-protected edit request on 11 December 2023
This request is to have access to the social media marketing article to publish changes. The first change is adding links to three existing articles. They lacked hyperlinks and I was able to find the articles and find the correct citation for them. I attempted to find the source for a fourth article but was unable to find that article. I would like to remove that source from the Wikipedia page because it is unable to be found. I would then add more information in the TikTok, Instagram, and Twitter sections. For TikTok I would discuss ethical dilemmas and how it is possible to falsely promote products on social media platforms. For Instagram I will discuss what the app does to promote businesses to consumers. I'll talk about how it promotes consumer engagement and how it gives companies ways to track their advertising. The last section I'll add to is the Twitter section. First, I want to change the heading to X because that is Twitter's new name. I will then discuss the new features coming to the app and what they do to benefit the social media aspect for consumers. Lastly, I will add three bullet points under the Benefits of Social Media Marketing section to enhance what is being talked about there. These changes will include 6 new scholarly sources which were used to research my information. Max Strohecker 720 (talk) 15:07, 11 December 2023 (UTC)
 * Red information icon with gradient background.svg Not done: this is not the right page to request additional user rights. You may reopen this request with the specific changes to be made and someone may add them for you, or if you have an account, you can wait until you are autoconfirmed and edit the page yourself. Shadow311 (talk) 15:58, 11 December 2023 (UTC)

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