Talk:Social media monitoring

Separate Monitoring from Measurement
Social media monitoring should be distinguished from social media measurement. To measure one generally must monitor but they are not the same thing, though they are closely related.

Social media monitoring can be broken down into the following sub-practices:
 * presence discovery - to detect new accounts (see web presence discovery)
 * presence monitoring - to detect changes in presence (see web presence monitoring)
 * content monitoring - to detect/record outbound content (e.g. publication) - for content review, measurement and archiving (e.g. for compliance)
 * content listening - to detect inbound content (e.g.conversations about a topic, person, company, brand, product, etc.)

Social media measurement can be broken down into the following sub-practices:
 * footprint - where do we have a presence and who/what does it represent?
 * activity - how active are we with our social presence?
 * audience - who's listening to us, how many are there, where are they engaging and what are their characteristics?
 * mentions & share of voice - who's talking about us and how to we compare to our cohorts?
 * sentiment analysis - how does the population or certain population feel about us?

Reputation management should probably be included as a sub-topic sentiment analysis.

Chip.R 00:12, 8 August 2015 (UTC)