Talk:StockX

Expanded StockX article
Hello! I'm Alex, an employee of StockX, here to help with proposing changes to company-related articles. I've read through the conflict of interest guidelines, so you'll only see me post to "Talk" pages rather than make edits myself. Right now the StockX article is very short and gives only a minimal description of the company's history and operations. The page mentions little more than the headquarters location, founders, product focus, Series C funding, and authentication process.

I've worked to fill in the gaps by drafting some text for editors to review and update the page. I've tried to be as matter of fact as possible, using only reputable newspapers and other news journal sources. The drafted text briefly describes the company's founding, leadership, operations locations, important milestones, and collaborations with notable people, and the funding subsection now focuses on more than just Series C. Please review the following:

The startup company was founded by Dan Gilbert, Josh Luber, and Greg Schwartz starting in 2015, and launched in February 2016. Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), and Schwartz holds the chief operating officer position. After Gilbert acquired Campless from Luber, Luber relocated from Philadelphia to work from Gilbert's One Campus Martius building in Downtown Detroit. StockX opened its first international headquarters in London in October 2018. Scott Cutler was appointed chief executive officer in June 2019.

The company has more than 800 employees, as of August 2019. StockX is among the fastest-growing startups in Detroit and Michigan, as of late 2018.

In addition to the One Campus Martius office, StockX has an authentication facility in Detroit's Corktown neighborhood. Prior to the authentication center's relocation in June 2018, the company had a team of 15 employees authenticating thousands of pairs of shoes daily. The larger Corktown facility increased the number of authentications. StockX opened a second authentication center in Tempe, Arizona, in late 2018, followed by two more in Moonachie, New Jersey and West London. In 2019, the company opened a fifth authentication center in Eindhoven, Netherlands. StockX maintains a catalog of all fake items received.

The company's first "StockX Day" event in Detroit, which invited resellers, platform users, and industry influencers to meet employees and see operations, was held in October 2017 and attended by approximately 200 people. 150 buyers and sellers were selected from 3,000–5,000 applicants to attend the second "StockX Day" in April 2018. In May 2019, the company held a third "StockX Day" event for an audience of 300, and announced the opening of its first permanent location in New York City along with several major product updates.

StockX has collaborated with numerous celebrities and companies on charitable initiatives. In 2017, Eminem collaborated with the company to raffle off his Air Jordan sneakers designed in collaboration with Carhartt to raise funds for the Greater Houston Community Foundation Hurricane Harvey Relief Fund and Team Rubicon to support relief efforts in Texas and Florida following Hurricane Harvey. Nike Inc.'s debut of LeBron James' first retro sneaker via StockX marked the first time the brand bypassed retail and went directly to the secondary market. In 2018, StockX and Wu-Tang Clan collaborated on the Charity Rules Everyone Around Me (C.R.E.A.M.) campaign; proceeds from nine exclusive products benefitted the Wu-Tang Foundation to support children in underserved communities.

StockX suffered a data breach in mid 2019. In September, the company and Bleacher Report reached a multiyear advertising agreement, and Deena Bahri became StockX's first chief marketing officer.

StockX has received financial backing from Gilbert, investment companies Battery Ventures and GV, as well as Scooter Braun, Jon Buscemi, Eminem, Joe Haden, Ted Leonsis, and Mark Wahlberg. The company raised $6 million in February 2017. StockX received $44 million in a second venture round in September 2018. In addition to Battery and GV, investors included Steve Aoki, Marc Benioff, Don C, and Karlie Kloss. The investment helped fund StockX's international expansion.

In June 2019, StockX raised $110 million and was valued at $1 billion in another venture round. Investors included General Atlantic, GGV Capital, and Yuri Milner's firm DST Global, in addition to Battery Ventures and GV.

I know I should not update the page myself, so I'm looking for help from other editors to review the text and copy over on my behalf. I am open to suggestions and feedback so please reply here or on my user "Talk" page. Thanks! AS at StockX (talk) 14:41, 10 October 2019 (UTC)


 * Thanks for creating this page back in June. I'm hoping to expand the article to include a bit more information about the company's history, funding, and operations. Would you be willing to take a look at the text I've proposed above and update the live article on my behalf? Thanks for any help. AS at StockX (talk) 21:17, 21 October 2019 (UTC)
 * Done. Cheers Comatmebro (talk) 02:13, 23 October 2019 (UTC)

Business model
Huge thanks for your help above. Could you possibly help with this request as well? I propose replacing the current Reputation section, which has just two sentences and mentions the authentication process, with a section describing the business model more generally, including the authentication process. I've proposed some text below, which again is matter of fact and based on reputable newspapers and journal sources. The drafted text briefly describes the auction and variable pricing framework, authentication process, percentage of International business, and initial product offering. Please review the following:

StockX serves as an online marketplace, facilitating auctions between sellers and buyers, then collecting transaction and payment fees. Sellers send purchased items to StockX facilities for inspection and verification, then authenticated products are shipped to buyers. StockX features a "stock market-like" variable pricing framework and discloses price histories for specific items. StockX is most known for sneakers and streetwear, but also carries other clothing and accessories such as handbags and watches. StockX surpassed eBay in total sneaker transactions in 2017. Counterfeit items are returned to sellers, and buyers are refunded.

StockX charges a 3 percent processing fee for all resellers, and a 9.5 percent transaction fee for new users, which decreases with experience. Prior to the company's expansion into Europe, StockX only advertised in the United States and accepted U.S dollars. Fifteen percent of the company's buyers were international, as of September 2018.

In January 2019, StockX partnered with celebrity jeweler and influencer Ben Baller to sell 800 pairs of black and red slides directly to the public, marking the company's first "initial product offering" ("I.P.O."). The shoes were printed with the phrase "Ben Baller did the chain", a lyric from ASAP Ferg's song "Plain Jane" (2017).

The preview above shows "cite warnings" but that's because the sources are already defined in the live article and not above. If you copy over the markup into the current Reputation section (and change the section title), then preview the page, you'll see all the references display properly.

I'm looking for help from other editors to review the text and copy over on my behalf. Thanks! AS at StockX (talk) 18:28, 23 October 2019 (UTC)

Infobox and introduction
Hello again! I am still waiting for an editor to review the above request, but in the meantime, I thought I'd share my final request for the article, which is to update the infobox and introduction. The infobox proposed below displays key (chief-level) personnel, uses the predecessor field, and offers an employee count. The introduction proposed below provides more of an operational snapshot and also mentions key personnel, as opposed to commentary about how the marketplace works and a seemingly arbitrary sentence about Series C funding. I should also point out, the last sentence of the current introduction is incomplete.

I'm hoping User:Comatmebro might be able to review this as well as the above request? Please see the proposed infobox and introduction below.

StockX is an online marketplace and clothing reseller, known primarily for sneakers. The Detroit-based company was founded by Dan Gilbert, Josh Luber, and Greg Schwartz during 2015–2016. StockX has more than 800 employees at One Campus Martius in Downtown Detroit, an international office in London, and authentication facilities in Detroit's Corktown neighborhood, Moonachie, New Jersey, and Tempe, Arizona. Scott Cutler and Schwartz serve as chief executive officer and chief operating officer, respectively, and Deena Bahri became the company's first chief marketing officer in 2019.

Thanks for any help! AS at StockX (talk) 17:09, 1 November 2019 (UTC)
 * Done. Cheers! Comatmebro (talk) 20:16, 1 November 2019 (UTC)


 * User:Comatmebro, thanks for helping with the infobox and business model section. In my business model request above, I asked to have the content replace the "Reputation" section, which is now redundant because the authentication process is already described. Also, immediately above I proposed introduction text to accompany the infobox, based on the recent article updates. Are you willing to remove the reputation section and make this the new introduction?
 * StockX is an online marketplace and clothing reseller, known primarily for sneakers. The Detroit-based company was founded by Dan Gilbert, Josh Luber, and Greg Schwartz during 2015–2016. StockX has more than 800 employees at One Campus Martius in Downtown Detroit, an international office in London, and authentication facilities in Detroit's Corktown neighborhood, Moonachie, New Jersey, and Tempe, Arizona. Scott Cutler and Schwartz serve as chief executive officer and chief operating officer, respectively, and Deena Bahri became the company's first chief marketing officer in 2019.


 * Thanks again for your help. AS at StockX (talk) 19:38, 4 November 2019 (UTC)


 * User:Comatmebro: Thanks for assisting with the above requests. AS at StockX (talk) 21:50, 5 November 2019 (UTC)


 * Hello again.Hope this finds you healthy. Since you have been helpful, would you mind updating the history and operations section to include that in Nov. 2019, StockX announced John Kaelle as the company's first-ever CFO and we opened a 6th authentication center in Atlanta; in Dec. 2019, the company appointed Terra Carmichael as StockX’s first-ever CCO and in Feb. 2020, the company announced the addition of Vishnu Patankar as CTO. Thank you!AS at StockX (talk) 21:23, 28 May 2020 (UTC)
 * Hi there. Do you have a non-primary source that I can cite for this information? Thanks Comatmebro (talk) 02:35, 29 May 2020 (UTC)

I saw you made a couple helpful edits to the article. Thanks! I wonder, would you mind adding File:Stockx logo.png to the infobox? Seems uncontroversial, but I'd rather not edit the page directly given my conflict of interest. Thanks! AS at StockX (talk) 12:22, 7 November 2019 (UTC)


 * Hello again. Sorry, I tried to get another editor to help since you've assisted several times already, but would you mind adding the logo to the infobox? Thanks again! AS at StockX (talk) 21:10, 12 November 2019 (UTC)
 * I recommend finding someone else to assist with that. Good luck! Comatmebro (talk) 04:08, 13 November 2019 (UTC)


 * Sure, not a problem. I'm not sure who else to ask, but I see you added some categories to this article a few months ago. Might you be able to add File:Stockx logo.png to the infobox on my behalf? I'd rather not update the page myself because of my conflict of interest. Thanks! AS at StockX (talk) 19:28, 13 November 2019 (UTC)


 * Hi there. Do you mind removing Abhijeet Bhatia as a founder from the StockX Wikipedia page? He is not a founder of StockX, nor is he an employee. Thanks! AS at StockX (talk) 23:49, 29 October 2020 (UTC)


 * Hi again - happy Friday! Thanks for making the requested edit. On the StockX Wikipedia page, under key people, can you please add John Kaelle as CFO, Terra Carmichael as CCO, Vishnu Patankar as CTO, and Leander LeSure as CPO? Thank you! AS at StockX (talk) 21:18, 30 October 2020 (UTC)
 * Done! Comatmebro (talk) 05:53, 11 January 2021 (UTC)