Talk:Superbrands/Archives/2021

Purposing this article for deletion
This article is about an organization, that all of its activity, is to publish surveys related to brands and declare them as "Superbrands", which is a pure public relations, marketing, brand promotion, and of course, advertorial and product placement.

So even if it active in 55 countries: Almost all Wikipedias in the world except three, don't have an article about this organization, because its activities is completely unimportant.

So I'm suggesting to purpose this article for deletion. זור987 (talk) 08:51, 21 February 2019 (UTC)
 * I renew this discussion, since no one answered me, and this article is about a questionable organization that shouldn't have any article here. זור987 (talk) 12:49, 21 March 2021 (UTC)


 * Interesting case... I find a LOT of sources talking about companies/products being listed as a “superbrand” (and I can see the argument that such coverage is an indication that the listed company/product may be notable). However, I find very few sources that discuss Superbrands as a company/organization in its own right. Thus it may not pass the sourcing requirements laid out at WP:ORG. This raises an interesting question... Can a company that issues a list that arguably confers notability on other companies be itself non-notable? Blueboar (talk) 13:32, 21 March 2021 (UTC)
 * If in the United States, most people being exposed to sources that lists products/companies as a "superbrand", but the organization itself is largely unknown, this is an additional reason for deleting this article. זור987 (talk) 17:41, 21 March 2021 (UTC)
 * Not necessarily. Notability (as we define it here on WP) is not the same as “fame”.  There are famous companies that are not deemed notable, and notable companies that are not famous.  What ultimately determines notability is coverage in reliable sources that are independent of the topic/subject itself. See: WP:ORG for more.
 * In this case, I would want sources that talk about the formation and history of Superbrands, its various marketing strategies, its profitability (or lack thereof), whether it has won any industry awards, etc. We need sources that discuss Superbrands itself (as opposed to passing references to Superbrands marketing other companies).
 * As for it being known outside the US, I do find a lot of Pakistani and Indian media coverage talking about how some local company or other has been deemed a “superbrand” (by Superbrands) ... the problem is that this could be nothing more than marketing material created BY Superbrands to promote these companies (essentially a press release). I don’t know the sources well enough to tell how independent they are.
 * My call... go ahead and nominate the article for deletion, but be prepared to retract the nomination if people can find independent sources. Blueboar (talk) 21:52, 21 March 2021 (UTC)
 * I don't know how to nominate articles for deletion in the English Wikipeida. Can you do this for me instead? זור987 (talk) 07:24, 22 March 2021 (UTC)
 * There are step by step instructions at WP:AFD. Blueboar (talk) 12:45, 22 March 2021 (UTC)