Talk:Swoosh/Archives/2016

Annotated Bibliography
1.) http://www.oregonlive.com/business/index.ssf/2011/06/nikes_swoosh_brand_logo_hits_4.html 2.) http://web.archive.org/web/20071023034940/http://www.nike.com/nikebiz/nikebiz.jhtml?page=5&item=origin 3.) http://famouslogos.net/nike-logo/ 4.) http://www.todayifoundout.com/index.php/2013/06/the-creator-of-the-nike-swoosh-logo-was-originally-paid-only-35-for-the-design/ 5.) http://www.dailymail.co.uk/news/article-2004273/Woman-designed-Nike-swoosh-explains-story-inception-40-years-ago.html
 * Gives an in depth explanation and formula for how much money Carolyn Davidson made from her stocks.
 * Talks about Phil Knights love for the Adidas logo.
 * Provides pictures of the evolution of the Swoosh and shows the original Swoosh design in 1971.
 * Discusses the deadline Carolyn Davidson had to meet so that Nike could launch their shoes.
 * This source provides a background on what the logo actually stands for and symbolizes.
 * Also provides more pictures of the evolution of the Swoosh.
 * Discusses how much Phil Knight offered to pay Carolyn for her work on the logo.
 * Gives more in depth history on why Phil Knight needed the logo.
 * Good history given on Carolyn Davidson

Kwilcox25 (talk) 23:22, 22 February 2016 (UTC)

Potential Lead Article
The Swoosh, sometimes referred to as the Nike tick, is the logo of American athletic shoe and clothing manufacturer Nike, Inc. Today, it has become one of the most recognizable brand logos in the world, and the most profitable, having a worth of $26 billion alone. [1][2][3] Harvard Business School professor, Stephen A. Greyser, has described the logo as “the living, vibrant symbol of the firm.” [4]

Bill Bowerman and Phil Knight founded Nike on January 25, 1964 as Blue Ribbon Sports. Upon changing its’ name to Nike, Inc. on May 30, 1971, the company adapted the Swoosh as its official logo the same year. Carolyn Davidson, a student at Portland State University, created the logo, attempting to convey motion in its design. [5] It also symbolizes the wing of Nike, the Greek Goddess of victory, which is from where the company also derived its current name.

The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its’ history, the logo incorporated the NIKE name alongside the Swoosh. Over the years, the red and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. [6]

The Swoosh has appeared alongside the trademark “Just Do It” since 1988. Together, these two make up the core of Nike’s brand, and has been the face of the company, with many high-profile athletes and sports teams around the world sporting the logos.

Above, is an idea for a potential new lead article to this page. It incorporates what the Nike Swoosh is as well as adding a brief detail of its history and design. This new lead article allows for the reader to grasp a good understanding of the Swoosh in just one section. The lead article should serve as a summary of the entire article so that a person skimming the page can gain significant knowledge of the topic and I think this new idea serves that purpose. Kwilcox25 (talk) 23:17, 29 February 2016 (UTC)

External links modified
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