Talk:Tapad/GA1

GA Review
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Reviewer: Bentvfan54321 (talk · contribs) 12:21, 26 September 2014 (UTC)

This looks like a nice, short article that has plenty of references and is generally well-written. I'll take this review. --Bentvfan54321 (talk) 12:21, 26 September 2014 (UTC)

Lead
The lead section looks good; its length is adequate given the length of the article.

History

 * "In 2011 it raised…" - insert comma between 2011 and it.
 * ✅ CorporateM (Talk) 15:08, 26 September 2014 (UTC)


 * "From mid-2012 to mid-2013 the company…" - insert comma between 2013 and the.
 * ✅ CorporateM (Talk) 15:08, 26 September 2014 (UTC)

Software and service

 * "...where a user is shown an ad on their mobile…" - user is singular and their is plural. I'd suggest using something like, "where users are shown…"
 * See here; Their is acceptable use for singular. CorporateM (Talk) 15:10, 26 September 2014 (UTC)
 * Alright, I guess that's fine, that's always been something that bothers me, but if dictionary reference says it's acceptable, then I guess it must be okay.

Privacy

 * "burgeoning success risks irking Congress, regulators and privacy advocates." As this is a quotation, it needs a citation, although I assume that quote comes from ref 11?
 * ✅ Yes, I put an additional duplicate of citation 11 right after the quote. CorporateM (Talk) 15:11, 26 September 2014 (UTC)

References and External links

 * ref 1 appears to be dead, while ref 7's url has been changed and should be updated.
 * Strange, both links work for me... CorporateM (Talk) 15:13, 26 September 2014 (UTC)
 * That's according to the external links tool at the top of the page, but if they work for you, I guess that's alright as well.
 * The forbes link can bring up an interstitial (which will change the URL) and the WSJ link can generate some query parameters (and not render the content), so that could be tripping the script up. Which external links tool are you using? Protonk (talk) 15:20, 26 September 2014 (UTC)
 * I just checked both links and they appear to work fine. It must have been some sort of glitch or something. --Bentvfan54321 (talk) 15:28, 26 September 2014 (UTC)


 * refs 2, 6, and 10 need access dates.
 * ✅ CorporateM (Talk) 15:16, 26 September 2014 (UTC)


 * Is there any way to turn the second external link into an inline citation? If not, that's alright, it won't keep the article from reaching GA.
 * Because it's an interview, it's not a very good reliable source for an in-line citation. 15:20, 26 September 2014 (UTC)

Overall, everything looks great, there are just a few minor prose and references issues to be worked out. I see you are busy with Yelp right now, so I'll give you plenty of time to fix these minor problems. Nice work, --Bentvfan54321 (talk) 15:04, 26 September 2014 (UTC)
 * The article looks good, I'll give it a pass at this point. --Bentvfan54321 (talk) 15:28, 26 September 2014 (UTC)