Talk:Teradata/Archive 1

SAP Partnership
To be clear on this partnership, at the time the agreement was announced it essentially allowed SAP BW customers to load data from Teradata sources, but did not allow data from SAP BW to flow back to Teradata. Stephenpace 16:52, 6 February 2007 (UTC) This is clearly not true. To allow users to access the data in a more timely fashion, Teradata can be used (in conjunction with Oracle) as the DBMS for SAP BW, while SAP Open Hub Data Extract from SAP BW to Teradata allows data to flow from SAP BW into Teradata. --Jeffpankow 16:31, 30 March 2007 (UTC) You are probably much more up on this than me, so I amended my text to reflect that at the time of the announcement, it was essentially a one-way agreement. No doubt things have moved on a bit. One thing I would say is that from an outsider point of view, SAP appeared to get a lot more out of this than Teradata did. Anything short of a native port of SAP BW to Teradata (not a kludge of having to go through a non-Teradata RDBMS like Oracle) seems like a net loss for Teradata, especially since SAP is beginning to shift focus to their own BI appliance to address performance issues in another way. Also, when BW first arrived on the scene, I heard that some SAP customers were prevented by contract from wholesale moving SAP BW data to other platforms, although I've also heard some customers pushed back on that requirement so it may not be as much of an issue anymore, especially if products like SAP Open Hub Data Extract now exist and work as designed. Even then, though, having and moving data around between multiple data warehouses seems to defeat the purpose somewhat of having 'one version of the truth'. I'd rather have one Teradata warehouse (or if forced to, one SAP BW) so I didn't have to maintain two copies. Stephenpace 17:28, 30 March 2007 (UTC) As I see it, the idea of the SAP product (and Teradata for that matter) is to deliver value to the end user. It may be a bit of a kludge, but this is a way to augment a base architecture that cannot handle the desired workload. The majority of SAP customers do not require the additional power, and it is probably easier and more adventageous to SAP to divert work than it is to modify their base architecture.--Jeffpankow 21:32, 30 March 2007 (UTC)

Articles on individual utilities?
The section "Teradata Utilities" is basically a list of articles on the individual utilities. Are these utilities significant/notable in and of themselves? if so, are there better sources that describe/evaluate them? Right now the articles seem to have been copied nearly verbatim from Teradata's own marketing information. If not, is there any reason for keeping the articles on the utilities? (Asking this here in hopes of finding more expert opinions.) - Jaeger5432 | Talk 21:47, 14 July 2008 (UTC)

Competition
Teradata has competition on a number of fronts, and this section needs expanding. While they pioneered this market, Teradata's historically high pricing opened the door for smaller data warehouse appliance vendors like Netezza, DATAllegro, and Calpont. On the packaged data warehouse front, software products like SAP BW and Kalido have won business and have been a primary blocker for Teradata moving into the energy vertical. And their primary competition is still custom built warehousing using other high-end database technology from IBM and Oracle. Please do not remove any one of these three areas without further discussion. Thanks. Stephenpace 16:52, 6 February 2007 (UTC) Teradata does have competition on a variety of fronts. Some of this is due to the data warehouse expansion into businesses that would not have dreamed there to be a need just a few years ago. It also has to do with Teradata being in the business of more than just Enterprise Data Warehousing (CRM and DCM in particular). My removal of SAP and Kalido previously was rooted in the fact that I have seen this particular section used as a way for companies (that had apsirations to compete in the EDW space) promote their product (aka advertising). Being that I do not believe that these two products (or Calpont) are actually competing in the same space that Teradata actually competes in, I felt it was prudent for me to delete them from the section. People traditionally buy SAP for reasons other than their BW (thus I do not see it as competition), and Kalido is a company I have never heard of (as is also the case with Calpont). Being in Houston, you probably see more of the energy sector than I do (I have traditionally operated in the retail and travel sectors) so I will give you the benefit of the doubt. --Jeffpankow 21:53, 30 March 2007 (UTC)

No need to list every data appliance vendor. Netezza and DataAllegro are the most prominent. Greenplum seems to have some endorsement by Sun and PANTA seems to have some endorsement by Oracle, but neither seems to have made a market impact yet. Removed for now. Stephenpace 12:15, 5 July 2007 (UTC) I reverted the appliance vendor section again. How many is the correct number? I don't know, but I think a good indicator is revenue by product line. Any vendor with revenue under $10 million per year is hardly competition for Teradata, IMHO. I would think that HP Neoview is likely to be a viable competitor in the future especially given their backing, but to date I haven't seen much about their customer successes yet. Stephenpace 01:30, 6 July 2007 (UTC)

I'm removing the reference to slow penetration in energy vertical, absent any reference. —Preceding unsigned comment added by 202.156.14.81 (talk) 13:16, 18 January 2009 (UTC) How about the Teradata customer page for reference:  http://www.teradata.com/t/customers-industry/. Split by vertical, energy (as of today) still isn't one which makes sense given they have few to no customers there. By contrast, energy is a huge vertical for SAP and almost every major oil company has SAP BW for at least operational reporting. Stephenpace (talk) 20:20, 12 June 2009 (UTC)

History
I believe the list of Teradata founders is incorrect. Unfortunately, I don't see any cites for the list currently in the article so I don't know where it came from. Many sites include, verbatim, the same list -- but they may have drawn from this article.

As I recall, Carroll Reed joined the company as VP of R&D in 1982, well after the company was founded in 1979. Reed replaced Neches who had been in that role (Neches remained with the company but I don't recall what his new title became). Teradata's first annual report (1987) lists all the employees (possibly including contractors also) as of that time by order of hire and Reed's name appears well down in the list (in the #40 to #50 range).

I don't recall ever hearing that Reed was a founder in the formal sense, although it's possible that he was (such as, for example, by providing personal funding while he was still at TTI/Citicorp) and this was not widely known within the rank and file employees at Teradata.

Carroll's obituary (http://www.zirana.com/bakersfield/obituaries/obituary_robert_reed_1934_2009.html) indicates that he was "one of the original founders of Teradata Corporation", but I don't take that a definitive statement in the context that "founder" is meant in the context of this Wikipedia article.

Carroll was certainly at the company during its formative years and had a key role in its success from before first product launch through after IPO.

Unfortunately, I'm not certain enough to update the article unless/until I can find a reputable source that supports my recollection (unfortunately, this history predates the web).

WorthWhatPaid (talk) 01:43, 19 November 2009 (UTC)

Customers
Teradata has many customers; however, it isn't necessary to add all of them to this article. Eight well known customers plus the Wal-Mart mention is enough. Stephenpace 22:53, 27 February 2007 (UTC)
 * As suggested, I've cut back the "other customers" listed to eight, and left the preceding Wal-Mart mention. Crysb (talk) 13:23, 29 September 2010 (UTC)

Advertising
This page reads like an advert. Tagging advertising. Saganaki- 04:42, 5 February 2007 (UTC)
 * No more so than similar pages on IBM and Oracle, and they aren't tagged. Duncan 17:02, 14 February 2007 (UTC)


 * Feel free to tag other articles you feel don't meet article standards. Stephenpace 22:53, 27 February 2007 (UTC)


 * The Significant features list seems a bit un-encyclopedic at best, in particular "Parallel efficiency, such that the effort for creating 100 records is same as that for creating 100,000 records." what is "effort"? this doesn't seem to match with parallelism efficiency 203.35.135.133 (talk) 01:44, 21 December 2009 (UTC)

Parts of "Recognition" seem to have an NPOV issue. The Gartner Group is and has always been closely associated with the NCR corporation, and hence, the Teradata product. Now I am not suggesting in the slightest anything illegal, immoral, underhanded or unethical. Not at all. I am not familiar at all with how Wikipedia handles such issues so I will simply raise the issue and leave it at that. Old_Wombat (talk) 08:29, 23 May 2011 (UTC)

Going to try to fix this page
I'm fairly new to Wikipedia, but I'm going to try making this page better by adding citations and more referenced information. Please let me know if I do something incorrect. ElaineJS (talk) 15:49, 13 December 2011 (UTC)

Can flags be removed?
I took out a lot of information that may have been perceived as biased or not notable, including a lot of stuff that was cited with only the company website. Can the flags be removed? ElaineJS (talk) 16:05, 22 December 2011 (UTC)
 * I have a question here too. I went through and tried to take out the remaining biased info, but I have a question on the sources: If the company website is used as a citation for the history, is that a problem? Does the history here need to be removed? Most of the sources appear to be third party. HtownCat (talk) 21:51, 20 January 2012 (UTC)
 * No one has answered, so I'm taking the remaining flag down. ElaineJS (talk) 01:22, 2 March 2012 (UTC)

Inline link
Added inline link to Wikipedia article on Gartner, as most people who are not in information technology might not have enough knowledge about this firm. — Preceding unsigned comment added by Ajyaev (talk • contribs) 09:50, 16 August 2012 (UTC)

2016 Update
I am going to take a thorough review of this article and remove the flags when I am done. If anybody wants to suggest the flags should go back in, please do. But there flags and others have been up here since 2012, so it seems long, long overdue to revise them. (Or, better yet, please just improve the article to the point where you feel you can remove the flags.

Mcenedella (talk)(contribs) 22:19, 28 October 2016 (UTC)

OK, I spent an hour on this page and managed to greatly improve the lead paragraphs and the infobox. I'm disappointed at how little I could dig in to the actual content in the article to improve it, and ended up just deleting the most egregious marketing speak from the article in order to justify the removal of the tags. Mcenedella (talk)(contribs) 23:06, 28 October 2016 (UTC)

Need more on their DBMS
Is their DBMS proprietary or is it add-ons atop another DBMS? Is it relational? Is it ANSI SQL compliant? Does it come with procedural language interface, etc.

cheers,

70.153.8.204 (talk) 12:05, 11 December 2007 (UTC)H. Hall

Teradata has their own relational database (e.g. it is not Oracle or DB2 under the covers). Regarding ANSI SQL compliance, from what I understand, Teradata implements a very large subset of the SQL 2003 core language standard, similar to other database vendors. Stephenpace (talk) 18:59, 10 April 2008 (UTC)

As a former NCR/Teradata emplopyee and support person, I can add this. The DBMS is proprietary, as is sort of implied by the first sentence of the second paragraph.

By design, the DBMS is optimised for data retrieval. This is why it was specifically targetted as a data warehouse product, not an OLTP. The optimum environment from a sales point of view was where large data would be loaded into a table, once, and never modified, only retrieved. The Walmart environment is a perfect example of this: at the end of each day, details of every item sold that day at every Walmart store would be entered into a table. Obviously, that data would never be changed, but used for myriad forms of later sales analyses.

The Teradata corporation traditionally used Oracle for performance comparison. For large database tables, the retrieval was faster than for Oracle; and the bigger the database, the bigger the performance difference. That was its main selling point. At the time :D — Preceding unsigned comment added by 58.166.78.97 (talk) 06:46, 20 August 2017 (UTC)

Request to add logo and remove select content
For Teradata, I am submitting a request proposing three (hopefully) uncontroversial changes:
 * 1) add the company's logo to the infobox (File:Teradata Logo.png), which seems standard for company articles
 * 2) remove the 5 subheadings under "Technology and products": ("", "", "", "", and ""), since most of these include just a couple sentences.
 * 3) remove inline references linking to the company's website and the content supported by them, which I'm bulleting out below:

In the third request, to better follow Wikipedia's guidelines about appropriate references, I suggest removing the following references and content from under the "Technology and products" heading:
 * remove (after "Teradata Integrated Analytics"), which links to Teradata's website
 * remove "" and its reference (company website)
 * remove "" and its reference (company website)
 * remove the entire paragraph: "" This paragraph mostly has no references, and the reference after "The Teradata database includes a feature called QueryGrid" links to the company's website.

I took the current code for the whole section and made three changes: 1) removed headings, 2) removed a couple line breaks to improve flow, and 3) removed the content and references mentioned above. No other changes have been made to the markup. Here is the updated code that can be used if appropriate:

Teradata Active Enterprise Data Warehouse, often called Teradata Database, includes data management tools and data mining software. Teradata's product can be used for business analysis. Data warehouses can track company data, such as sales, customer preferences, product placement, etc. The data warehouse differentiates between "hot and cold" data – meaning that the warehouse puts data that is not often used in a slower storage section. The original system used a proprietary network technology called BYNet.

Teradata Database 13.10 was announced in October 2010. At the time, Teradata used Xeon 5600 processors for the server nodes. Teradata Database 14 was sold as the upgrade to 13.10 in 2011 and runs multiple data warehouse workloads at the same time. It includes column-store analyses.

Teradata Integrated Analytics is a set of tools for data analysis that resides inside the data warehouse. Teradata Warehouse Miner provides and interface for data mining on Microsoft Windows. It was released before 2003. The Teradata Disaster Recovery Solution is automation and tools for data recovery and archiving. Customer data can be stored in an offsite recovery center.

Teradata Platform Family is a set of products that include the Teradata Data Warehouse, Database, and a set of analytic tools. The platform family is marketed as smaller and less expensive than the other Teradata products.

I will have additional requests for "Technology and products". For now I'm looking to clean the section up a bit and remove inappropriate content and references. As well as the changes for this section, what do editors think about. This section has only one reference following "Netezza", which links to this questionable site. Also, I don't see similar "Competition" sections in other company articles.

As a Teradata employee, tasked to improve this article, I will not edit directly and will try to follow all Wikipedia's guidelines for companies and conflicts of interest. I've had some help in putting together the code for this request and in gaining understanding of Wikipedia's rules, but I welcome any feedback. Thank you. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 15:28, 29 September 2017 (UTC)
 * I noticed you made improvements to this article last year, and I'm curious if you'd be willing to take a look at this edit request, which suggests further improvements and updates. Thanks for considering, and please let me know if you have any questions. Dodds_Writer (Talk &middot; Disclosure: Employee of Teradata) 20:40, 3 October 2017 (UTC)


 * Happy to review and do so Dodds_Writer Mcenedella (talk)(contribs)
 * Thank you for your help. I am marking this edit request as answered and will be posting another one soon. Dodds_Writer (Talk &middot; Disclosure: Employee of Teradata) 19:11, 6 October 2017 (UTC)

Request to update "Technology and products"
Following up on the first request I submitted above, here is another request for the "Technology and products" section. Again, I am employed by Teradata and this request is from the company.

First, I request addition of the following sentence to the start of the section: "" This is verified by the company's SEC filing (Form 10-K), which says, "There are three key solutions in our portfolio which support our strategy and which drive consumption of Teradata database software: Hybrid Cloud Solutions, Business Analytics Solutions and Ecosystem Architecture Consulting", and this reference, which says, "For a long time, Teradata sold hardware boxes (integrated solution) to do data warehousing. Well, the hardware boxes are still around, but now Teradata is becoming more software defined and moving to the cloud. It's also offering business analytics services and ecosystem architecture consulting."

If these references are appropriate, here is the code to use:

Next, I request addition of the following, per this reference and two ZDNet links (here and here): "" If these references are appropriate, here's the code:

Thirdly, I request addition of the following content, per this reference: "" If this reference is appropriate, here is the code:

Finally, one more requested addition, per this reference: "" If this is appropriate, here is the code for the reference:

Thank you for your review and any feedback. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 19:16, 6 October 2017 (UTC)

First of all, thanks for the detailed citations!

I've done my obligated checking that your articles appear to be neutral, and your text isn't copy-pasted from elsewhere. Thus, I've added your text with a few, what I believe to be minor modifications:


 * I've elided the SEC filing citation, as it was presumably written by Teradata, and thus isn't a neutral third party.
 * "Ecosystem architecture consulting" appears to be a Teradata-specific term, and my search for that exact term seemed to only have meaningful hits on Teradata's site. I've rephrased this as just "consulting services".
 * I removed the parenthetical explaining what a hybrid cloud is, as the link was there anyway.
 * I removed the existing (placeholder?) text and the gartner link, as I'm unsure if a reviews site counts as a credible/notable source for information?
 * I can't parse "offering data and analytic software and data". Teradata's page reads "data and analytic software", but I'm still confused if that means "(data) and (analytic software)" or "(data and analytic) software".  If you can offer a better phrasing, I'd appreciate it.  I'll add the "as a service" in as well.
 * I dropped the teradata-expands-database-consolidates-analytics-across-clouds citation, as there was another ZDnet article that covered the same material, but more comprehensively.
 * I added an introductory clause for introducing IntelliCloud as well, to make the jump feel slightly less jolting.

Feel free to object to any of them.

I've intentionally not modified the review requested tag, because I'm not an experienced editor, so I'd personally appreciate if someone could double check that I've done wikipedia-compliant work. Linearizable (talk) 07:09, 17 October 2017 (UTC)
 * Thanks for reviewing this request. I'll review your changes in more detail, but in the meantime, I seem to have forgotten the word "is" in the sentence "IntelliCloud compatible with Teradata's data warehouse platform, IntelliFlex." Do you mind changing this to "IntelliCloud is compatible with Teradata's data warehouse platform, IntelliFlex"? Thanks again for your help! Dodds_Writer (Talk &middot; Disclosure: Employee of Teradata) 19:29, 18 October 2017 (UTC)
 * Done Linearizable (talk) 19:31, 18 October 2017 (UTC)
 * Thank you for your help. I'll be posting additional requests in the near future. Dodds_Writer (Talk &middot; Disclosure: Employee of Teradata) 22:36, 19 October 2017 (UTC)

Improved "Corporate overview" section"
For my second request, I propose replacing the existing "Corporate overview" content with the following:

The current "Corporate overview" section includes some inappropriate sourcing and outdated information. The content above provides a better overview of the company's primary products and services, operating locations, and headquarters and other office locations, as well as the name of the current CEO, some revenue figures, and the number of employees. This overview seems in line with those I've seen on other company biographies. I kept some of the same wording, so the proposed changes are not too drastic, and I've worked to improve accuracy and sourcing throughout.

Thanks for reviewing this request. I'll be submitting one more to improve the article's structure. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 23:37, 15 December 2017 (UTC)


 * ✅ Please see request box above for further information.  Spintendo  ᔦᔭ   02:33, 16 December 2017 (UTC)

Proposed addition to "Technology and products" section"
Following up on my last request, I am back with a proposed update to the article's "Technology and products" section. As a reminder, I am employed by Teradata and this request comes from the company. I propose adding the following as an additional paragraph:

I have two additional requests, which I will be posting below. I am pinging you in case you're willing to help again. Thank you for your review and any feedback. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 23:32, 15 December 2017 (UTC)


 * Source number 1 is an advertorial. The proposed information taken from source number 2 is insufficiently paraphrased.  Spintendo  ᔦᔭ   01:56, 16 December 2017 (UTC)

Thanks for reviewing. How do you feel about replacing the first source with this Computerworld article? My primary objective here is simply to provide a very basic description of the company's flagship product. Otherwise, this article is outdated. Some of the terms from sourcing are technical and can't just be "replaced" by paraphrasing without the wording becoming unwieldy and losing all sense. Is "The platform is able to handle increasing volumes of data as a company's needs change and users of the platform can choose the language and tools they prefer for various types of data." any better? Thanks again for your assistance. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 23:51, 20 December 2017 (UTC)

Request to create a subsection for information about “acquisitions and divestitures"
Finally, I'd like to request a structural change to the "History" section. Currently, the section has scattered information related the company's acquisitions and divestitures. I propose improving the article's structure and flow by grouping these details together in a subsection called "Acquisitions and divestitures". I am not proposing any content additions or subtractions at this time, only the order of sentences. Below is markup for easier review and copying/pasting:

The concept of Teradata grew from research at California Institute of Technology (Caltech) and from the discussions of Citibank's advanced technology group in the 1970s. The company was incorporated in 1979 in Brentwood, California by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. In 1984, Teradata released its DBC/1012 specialized database computer. In 1990, it acquired Sharebase, originally named Britton Lee.

In September 1991, AT&T Corporation acquired NCR Corporation, which in December announced the acquisition of Teradata for about $250 million. Kenneth W. Simonds had been chief executive since 1986. In 1992, Teradata built the first system over 1 terabyte, at Wal-Mart. A Teradata database became the world's largest at 11 terabytes in 1992. By 1997, NCR became independent from AT&T.

In 1999, NCR acquired Strategic Technologies & Systems, and appointed Stephen Brobst as chief technology officer of the Teradata Solutions Group. In April 2000, NCR acquired Ceres Integrated Solutions and its customer relationship management software for $90 million, and in July Stirling Douglas Group and its demand chain management software. In 2005, it acquired financial management software from DecisionPoint.

In January 2007, NCR announced Teradata would become an independent public company, led by Michael F. Koehler. The new company's shares started trading in October.

In November 2015, after continued losses and declining revenue, a business transformation review was announced. The company terminated "co-president" Herman Wimmer in December 2015, although it later had to pay more than 4.2 million Euros and a company car as severance.

In April 2016, a product line called IntelliFlex was announced. On May 5, 2016 Victor L. Lund, who had been an executive of American Stores from 1977 to 1999, became the chief executive.

Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider Clarabridge. Teradata acquired column-oriented DBMS vendor Kickfire in August 2010, followed by the marketing software company Aprimo for about $550 million in December. In March 2011, it acquired Aster Data Systems for about $263 million. Teradata acquired email direct marketing company eCircle in May 2012, which was merged into the Aprimo business.

In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products and for a reported $50 million, Hadapt, a company that developed the database management system Presto for Apache Hadoop,  and in September, Hadoop service firm Think Big Analytics. In December, Teradata acquired RainStor, a company specializing in online data archiving on Hadoop. Teradata acquired Appoxxee, a mobile marketing software as a service provider, for about $20 million in January 2015. In September, Teradata acquired digital marketing company FLXone, based in the Netherlands.

In July 2016, the marketing applications division, using the Aprimo brand, was sold to private equity firm Marlin Equity Partners for about $90 million. This was hundreds of millions less than Teradata paid making the acquisitions of several companies merged into the unit. Marlin combined businesses of the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (that it had acquired in 2015), using the brand Mapp Digital in September 2016. Teradata acquired Big Data Partnership, a service company based in the UK, on July 21, 2016. In July 2017, Teradata acquired StackIQ, maker of the Stacki software.

==History== The concept of Teradata grew from research at California Institute of Technology (Caltech) and from the discussions of Citibank's advanced technology group in the 1970s. The company was incorporated in 1979 in Brentwood, California by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. In 1984, Teradata released its DBC/1012 specialized database computer. In 1990, it acquired Sharebase, originally named Britton Lee.

In September 1991, AT&T Corporation acquired NCR Corporation, which in December announced the acquisition of Teradata for about $250 million. Kenneth W. Simonds had been chief executive since 1986. In 1992, Teradata built the first system over 1 terabyte, at Wal-Mart. A Teradata database became the world's largest at 11 terabytes in 1992. By 1997, NCR became independent from AT&T.

In 1999, NCR acquired Strategic Technologies & Systems, and appointed Stephen Brobst as chief technology officer of the Teradata Solutions Group. In April 2000, NCR acquired Ceres Integrated Solutions and its customer relationship management software for $90 million, and in July Stirling Douglas Group and its demand chain management software. In 2005, it acquired financial management software from DecisionPoint.

In January 2007, NCR announced Teradata would become an independent public company, led by Michael F. Koehler. The new company's shares started trading in October.

In November 2015, after continued losses and declining revenue, a business transformation review was announced. The company terminated "co-president" Herman Wimmer in December 2015, although it later had to pay more than 4.2 million Euros and a company car as severance.

In April 2016, a product line called IntelliFlex was announced. On May 5, 2016 Victor L. Lund, who had been an executive of American Stores from 1977 to 1999, became the chief executive.

===Acquisitions and divestitures=== Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider Clarabridge. Teradata acquired column-oriented DBMS vendor Kickfire in August 2010, followed by the marketing software company Aprimo for about $550 million in December. In March 2011, it acquired Aster Data Systems for about $263 million. Teradata acquired email direct marketing company eCircle in May 2012, which was merged into the Aprimo business.

In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products and for a reported $50 million, Hadapt, a company that developed the database management system Presto for Apache Hadoop,  and in September, Hadoop service firm Think Big Analytics. In December, Teradata acquired RainStor, a company specializing in online data archiving on Hadoop. Teradata acquired Appoxxee, a mobile marketing software as a service provider, for about $20 million in January 2015. In September, Teradata acquired digital marketing company FLXone, based in the Netherlands.

In July 2016, the marketing applications division, using the Aprimo brand, was sold to private equity firm Marlin Equity Partners for about $90 million. This was hundreds of millions less than Teradata paid making the acquisitions of several companies merged into the unit. Marlin combined businesses of the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (that it had acquired in 2015), using the brand Mapp Digital in September 2016. Teradata acquired Big Data Partnership, a service company based in the UK, on July 21, 2016. In July 2017, Teradata acquired StackIQ, maker of the Stacki software.

Again, this request does not add or subtract content, but rather just pieces the scraps together. There are a couple very minor changes to improve word flow, mostly in the form of moving "in XXX date" from the start of the sentence to the end, so they don't all read the exact same way.

Hopefully this makes the article a little easier to read. Thank you for reviewing this request. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 23:42, 15 December 2017 (UTC)


 * ✅ This section has been converted to timeline style to assuage readability concerns.  Spintendo  ᔦᔭ   02:17, 16 December 2017 (UTC)

Thank you for replying. While I had hoped to see the above changes added to improve the article's general flow and organization, I wonder if the bulleted lists could be converted into prose? The lists do not seem typical of Wikipedia articles. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 23:55, 20 December 2017 (UTC)
 * I would tend to agree that the version as requested was a bit overly detailed and long, but I think it probably should be trimmed and put in as prose rather than a bullet list. It's a general preference that we should have prose rather than lists. Seraphimblade Talk to me 21:33, 18 February 2018 (UTC)
 * OK, I understand, and thanks for taking a look at the article and this edit request. My request was simply to move existing acquisitions content out of the larger "History" section and into a subsection for organizational purposes. I wonder if the best way to improve the article is to revert to the pre-bullet point version, then trim the article from there? If creating a subsection for acquisition information is not helpful, that's ok, I was just trying to make the article easier to read. I am open about how to move forward. I don't want to override Spintendo's contributions, I'm just trying to think of the easiest way to make further changes. What do you think, and do you have thoughts on the other two edit requests above? Dodds_Writer (Talk &middot; Disclosure: Employee of Teradata) 22:38, 23 February 2018 (UTC)

"Technology and products" section update"
Hello, I am back with a proposed update to the article's "Technology and products" section. I propose adding the following as an additional paragraph:

Please note: I'd requested this addition previously and based on feedback have updated the sourcing and re-worded the second sentence.

Thank you. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 21:39, 15 March 2018 (UTC)

Reply 15-MAR-2018
✅       Spintendo       00:17, 16 March 2018 (UTC)

Remark
Please keep to information that is understandable by common readers. Do not use ambiguous in-house definitions of general terms like data warehouse -- this is generally denoted as an application of a DBMS, whereas someone editing this page used it in the sense of a DBMS.

What is shared nothing architecture? Define it or I will remove the sentence.

-- Nixdorf — Preceding unsigned comment added by Nixdorf (talk • contribs) 07:03, 23 July 2003 (UTC)

Wal-Mart?
Actually, Wal-Mart was not Teradata's first customer. Wal-Mart bought its first Teradata system in 1989, by which time Teradata was already being used by more than 100 enterprises.

K-Mart and AT&T were among the early adopters. — Preceding unsigned comment added by 192.127.94.7 (talk) 22:10, 19 May 2005 (UTC)

Lot of companies now using Teradata for Active data warehousing. — Preceding unsigned comment added by 65.208.210.98 (talk) 23:00, 7 April 2006 (UTC)

Folks, Remove Unica from the teradata link, as it is misleading. — Preceding unsigned comment added by 202.67.5.3 (talk) 12:57, 30 November 2006 (UTC)

How come no information on AT&Ts ownership?
The original AT&T owned NCR for a few disatrous years and I understand the whole Teradata product line was almost killed off. It is my understanding that it wasn't until NCR itself was spun off and needed something to sell that Teradata as a product actually took off. I don't have enough detailed understanding to make changes to the entry as such. But it is quite a story! surely someone with some detailed knowledge could add something. — Preceding unsigned comment added by 74.133.235.42 (talk) 19:00, 5 July 2007 (UTC)

Request to replace "Company milestones" bullet points with "History" prose
Hello, based on Seraphimblade's feedback above, I went ahead and completed some work on the "History" section, which was previously converted into bullet points. Since bullet points don't appear to comply with Wikipedia's manual of style, I put it back into prose, and made some other improvements, which I offer to the community for further review. Seraphimblade or any other editors are welcome to use the proposed text appropriately, or make further edits as needed. Here is an overview of my actions and improvements:


 * I did not add back any of the content removed by User:Spintendo. Instead, I took the bullet points they left, and converted them into prose. Among the claims they removed were: "A Teradata database became the world's largest at 11 terabytes in 1992." and "By 1997, NCR became independent from AT&T."
 * I then did a little bit of additional trimming myself, removing some extraneous details such as the California Institute of Technology's nickname and Victor Lund's former employer.
 * I also removed mention of NCR's acquisition of Stirling Douglas Group and its demand chain management software, because I cannot find appropriate sourcing to replace the press release used to verify the claim.
 * I then did some minor wording changes to improve flow and reduce repetition, mostly in the form of restructuring sentences so they don't all start with, "In Year X... In Year Y... In Year Z...", etc.
 * Finally, I formatted some of the references, replaced several press releases and company websites with news sources, and added links for a few terms, including "chief technology officer", "customer relationship management", and "financial management".

I did not want to trim too much, in case other editors and I have different ideas about what needs to be kept or removed. But, hopefully the above improvements help, and make reviewing a little easier. I kept the "Acquisitions and divestitures" subsection, for organizational purposes, but I'm open to incorporating this content back into the "History" section, if editors prefer. Editors are welcome to use the markup below if that's helpful.



The concept of Teradata grew from research at California Institute of Technology and from the discussions of Citibank's advanced technology group in the 1970s. In 1979, the company was incorporated in Brentwood, California by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. Teradata released its DBC/1012 specialized database computer in 1984. In 1990, the company acquired Sharebase, originally named Britton Lee. In September 1991, AT&T Corporation acquired NCR Corporation, which announced the acquisition of Teradata for about $250 million in December. Teradata built the first system over 1 terabyte, at Wal-Mart, in 1992.

NCR acquired Strategic Technologies & Systems in 1999, and appointed Stephen Brobst as chief technology officer of Teradata Solutions Group. In 2000, NCR acquired Ceres Integrated Solutions and its customer relationship management software for $90 million. Teradata acquired financial management software from DecisionPoint in 2005. In January 2007, NCR announced Teradata would become an independent public company, led by Michael F. Koehler. The new company's shares started trading in October.

In April 2016, a product line called IntelliFlex was announced. Victor L. Lund became the chief executive on May 5, 2016.

Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider Clarabridge. Teradata acquired column-oriented DBMS vendor Kickfire in August 2010, followed by the marketing software company Aprimo for about $550 million in December. In March 2011, the company acquired Aster Data Systems for about $263 million. Teradata acquired email direct marketing company eCircle in May 2012, which was merged into the Aprimo business.

In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products, for a reported $50 million, as well as Hadapt, the company that developed the database management system Presto for Apache Hadoop. In September, Teradata acquired Hadoop service firm Think Big Analytics. In December, Teradata acquired RainStor, a company specializing in online data archiving on Hadoop. Teradata acquired Appoxxee, a mobile marketing software as a service provider, for about $20 million in January 2015, followed by the Netherlands-based digital marketing company FLXone in September.

In July 2016, the marketing applications division, using the Aprimo brand, was sold to private equity firm Marlin Equity Partners for about $90 million. Marlin combined the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (acquired in 2015), using the brand Mapp Digital in September 2016. Teradata acquired Big Data Partnership, a service company based in the UK, on July 21, 2016. In July 2017, Teradata acquired StackIQ, maker of the Stacki software.

==History==

The concept of Teradata grew from research at California Institute of Technology and from the discussions of Citibank's advanced technology group in the 1970s. In 1979, the company was incorporated in Brentwood, California by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, Carroll Reed and David Hartke. Teradata released its DBC/1012 specialized database computer in 1984. In 1990, the company acquired Sharebase, originally named Britton Lee. In September 1991, AT&T Corporation acquired NCR Corporation, which announced the acquisition of Teradata for about $250 million in December. Teradata built the first system over 1 terabyte, at Wal-Mart, in 1992.

NCR acquired Strategic Technologies & Systems in 1999, and appointed Stephen Brobst as chief technology officer of Teradata Solutions Group. In 2000, NCR acquired Ceres Integrated Solutions and its customer relationship management software for $90 million. Teradata acquired financial management software from DecisionPoint in 2005. In January 2007, NCR announced Teradata would become an independent public company, led by Michael F. Koehler. The new company's shares started trading in October.

In April 2016, a product line called IntelliFlex was announced. Victor L. Lund became the chief executive on May 5, 2016.

===Acquisitions and divestitures=== Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider Clarabridge. Teradata acquired column-oriented DBMS vendor Kickfire in August 2010, followed by the marketing software company Aprimo for about $550 million in December. In March 2011, the company acquired Aster Data Systems for about $263 million. Teradata acquired email direct marketing company eCircle in May 2012, which was merged into the Aprimo business.

In July 2014, Teradata acquired the assets of Revelytix, a provider of information management products, for a reported $50 million, as well as Hadapt, the company that developed the database management system Presto for Apache Hadoop. In September, Teradata acquired Hadoop service firm Think Big Analytics. In December, Teradata acquired RainStor, a company specializing in online data archiving on Hadoop. Teradata acquired Appoxxee, a mobile marketing software as a service provider, for about $20 million in January 2015, followed by the Netherlands-based digital marketing company FLXone in September.

In July 2016, the marketing applications division, using the Aprimo brand, was sold to private equity firm Marlin Equity Partners for about $90 million. Marlin combined the former eCircle, Appoxee, and Ozone businesses with an email marketing company BlueHornet (acquired in 2015), using the brand Mapp Digital in September 2016. Teradata acquired Big Data Partnership, a service company based in the UK, on July 21, 2016. In July 2017, Teradata acquired StackIQ, maker of the Stacki software.

To sum up, I'm looking to replace the existing "Company milestones" section with the proposed "History" section above. Thank you. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 21:24, 15 March 2018 (UTC)

Reply 15-MAR-2018
The suggestions you have made regarding the merger information can be improved further. No matter how its written, you cannot create coherent, flowing prose from a collection of static facts and figures covering company acquisitions. This information will never sound like Shelley or Byron, no matter how hard one tries.

As a counterproposal, I offer you this clade which does the exact same job as your "prose" does, and the exact same job as the timeline does - but in a more efficient way. The clade would carry only the merger information, as that text is what makes up the bulk of what it is, in the timeline, that is resistant to prose. If this is acceptable, the other information currently in the milestones which you have suggested to place into the article as prose (mainly information about technologies and other non-merger related information) I would be willing to implement as a show of good faith. Have a look and let me know if this outline meets with your approval (The outline needs finetuning).      Spintendo       23:29, 15 March 2018 (UTC)

Teradata mergers & acquisitions, 1990–2018

'''Please note - these references do not show in this reflist because they are connected to the reflist in the article. When the cladogram is placed there, the references will align. ''' 0.82em

Thank you for creating this diagram. After some thought and reviewing this with people here who are most familiar with our acquisitions, I'm happy with your proposed compromise. It seems reasonable to me to show the acquisitions as a diagram then cover the rest of the history in prose. If you're still comfortable with doing so, please do add the cladogram and the history details. Will you be including references for the cladogram?

Also, I see you added "The Teradata Analytics Platform was unveiled in 2017" as a bullet point to the milestones (based on the below request). Should a description of the platform be included within the "Technology and products" section, too, since it is a part of the company's current offerings? I wonder if someone familiar with the technology should review this request as well, so am inviting User:Seraphimblade to take a look here if they can. Thanks for your help. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 15:24, 11 April 2018 (UTC)
 * I've revised the cladogram to include the references from the timeline (Milestones). If you could look over this and let me know how it looks. The information in the timeline we can reconfigure into prose if you'd like; If that's the case, I think we should keep the reconfigured prose and the cladogram both, as the cladogram offers a visual representation of what is read in the prose. Let me know what you think. 0.82em 18:01, 14 April 2018 (UTC)

Hi, Spintendo. I'm happy to move forward with the sourced cladogram. I've proposed prose above (see the collapsed "Proposed text for consideration"), which is essentially the bullet points written out into full sentences. I am fine with having both prose and the cladogram presented to readers. Thanks again for your help. Dodds_Writer (Talk · Disclosure: Employee of Teradata) 00:14, 17 April 2018 (UTC)
 * ✅ 0.82em 05:16, 17 April 2018 (UTC)
 * Thanks again for your help. The "History" section looks great! However, I noticed the "Overview" section, which you previously implemented, has been removed. Are you able to add back this section, which has important details about the company?


 * There's now no mention of the analytics platform, which you had previously added to the end of the timeline. Can this be mentioned in the Technology section?


 * Also, I had a question for you about the structure of the page: should the "Technology and products" section be a standalone section, instead of a "History" subsection? Dodds_Writer (Talk &middot; Disclosure: Employee of Teradata) 19:53, 17 April 2018 (UTC)
 * ✅ 0.82em 22:00, 17 April 2018 (UTC)
 * Thanks again for your help. This article is in much better shape now. Dodds_Writer (Talk &middot; Disclosure: Employee of Teradata) 19:36, 25 April 2018 (UTC)