Talk:The Beautiful World of Jeffree Star

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CC-BY-SA declaration; text in this section removed from the article by me because it's off-topic. The article is about a video series not a makeup collection. I'm leaving it here in case its removal breaks any references, and for future editors to use.  Baffle☿gab  10:35, 26 April 2020 (UTC)

The Conspiracy Collection
After the publication of most of the episodes of The Beautiful World of Jeffree Star, great anticipation from viewers existed for The Conspiracy Collection. Dawson and Star, during the fourth episode of the series, discussed prices and profits from the collection. Star claimed in the series that Dawson "could go home with US$10000000." During the fifth episode of the series, Dawson and Star discuss packaging ideas and design ideas for the "Conspiracy" eye shadow palette. Dawson rejects all of the prototypes made, and Siwicki and Dawson eventually design a new prototype for the palette. The main palette of The Conspiracy Collection is an 18-shade eye shadow palette titled "Conspiracy." The collection itself consists of shades of liquid lipsticks, pig-shaped mirrors, a 9-shade palette titled "Mini Controversy", a lip gloss titled "Shane Glossin'", makeup bags and lip balm. Prices of The Conspiracy Collection ranged from US$28 to US$90.

Star also owns a clothing manufacturing company, Killer Merch. A new merchandise store provided by Killer Merch launched before The Conspiracy Collection 's launch, and all products sold out. A partial restock occurred on November 8, 2019, with a hoodie created in honor of the "untitled green shade" now in the "Mini Controversy" palette. All other products were restocked on Black Friday. The merchandise store sells hoodies, phone cases, pig-shaped backpacks, hats, joggers, sandals, and t-shirts.

On November 1, 2019, at 10 a.m. PST, Morphe stores, online makeup stores and retailers, and Jeffree Star's website, started selling The Conspiracy Collection, whose production process was illustrated in the first six episodes of the series. Almost immediately, Shopify, the company who hosts Star's website, and other online retailers such as BeautyLish and Beauty Bay crashed due to high traffic. Morphe and other smaller beauty sites sold out within fifteen minutes. An hour after the launch, there were still two and a half million people waiting in the queue for Star's website. Initial reactions to the launch were mixed; at stores, some stated that they had difficulty, while others were successful in getting the collection—however, most reacted negatively to the website crashing. Some stores claimed to have sold out products before the official launch. A few hours after the initial launch, Star's website went back up and customers were able to complete their purchases. Within three hours the collection had sold out.

During the launch of The Conspiracy Collection, the hashtag "#ShaneDawsonxJeffreeStar" started trending on Twitter and became the #1 trending topic for several hours. Various other hashtags and mentions, such as "#ConspiracyPallete", "#ConspiracyCollection", and "Morphe", also began trending, but never reached #1. A pre-order for the restock of the collection contained 60,000 "Mini Controversy" and "Conspiracy" eye shadow palettes, and the pre-order sold out as well. Star indicated that the entire collection would be restocked in early 2020.

On November 10, 2019, Star released a video announcing that several records had been broken with The Conspiracy Collection. Six days after the initial launch of the collection, over one million eye shadow palettes had been sold. He also shared that the launch was the biggest e-commerce launch in the history of the internet.

During the finale of the series, Star revealed that The Conspiracy Collection set a record for most Morphe sales. Also in the finale, it was revealed that the Mini Controversy palette would change for the March and May 2020 restocks. An untitled green shade featured in the series was taken out to make room for other shades. After fans pleaded on social media for the shade to be put back in, Dawson and Star relented, substituting "Cry On My Couch" with the new shade, titled "Put it Back!" Star also discussed a packaging revamp for the Mini Controversy palette. However, due to the 2019–20 coronavirus pandemic, the restocks were delayed to an unknown date.

Ribbon fibers controversy
After the launch of The Conspiracy Collection, some fans who had received the palette went to social media to complain about tiny "hairs" or "fibers" they had found in their palettes. After Jeffree Star launched an investigation in his labs, it was discovered that "the source of the fibers are from the cut ribbon sheets that were pressed into the product." Star stated that the company would eliminate the use of scissor-cut ribbon and that they would start using a black light to identify fibers. He and his team "have sent out new palettes and [have] also given a full refund" to everyone who received a bad palette. Star stated on his Instagram Stories that only thirty-five palettes out of the over one million produced were affected by this mistake, which has since been resolved.  Baffle☿gab  10:35, 26 April 2020 (UTC)