Talk:Thinkbox

Refs
Just happened to spot this linked from the Signpost. Campaign has online archives stretching back to 2005, so here are a few potential refs. Not many other trade publications have ONLINE archives going back that far, and I don't really have ready access to/the will to search through the offline versions. Added a few odds and ends, though.

Campaign

 * - On the launch
 * - Interview with the heads of NMA and RAB, the newspaper and radio equivalents.
 * - Feedback on the first Thinkbox Experience event
 * - Reactions by the industry
 * - More reactions
 * - Creative mentoring program
 * - Ref for the website launch in May. No real details, though.
 * - Ref for the 2006 relaunch of the website following a £250k investment
 * - a bit on the old "brownbox" criticism.
 * - More on brownbox, criticism on structure.
 * - Expansion of the board, inc. its first chairman: Justin Sampson. No details, probably not worth including.
 * - Appointment of Tess Alps.
 * , - IDS pullout, infighting, etc.
 * - Summation of first half of 2006: Tess Alps (yay), IDS pullout (boo).
 * - move of the offices to Centre Point
 * - TV Planning Awards launch, maybe mention sponsorships of some of the other major ad awards ceremonies (IPA, BTAA, etc.)

Miscellaneous

 * - Revolution on the site relaunch.
 * - Shots describing an example of an attempt to convince marketers to stick to TV.
 * New Media Age (subscription) - A browse through their archives shows some promising titles.
 * - The Guardian on the launch. Mentions budget for 2005.
 * - The Guardian on Tess Alps. Mentions budget for 2006.
 * - The Independent on first year to Alps' hire.

Hope these'll prove useful. GeeJo (t)⁄(c) &bull; 01:01, 30 September 2009 (UTC)


 * Thankyou - they helped a great deal. :) - Bilby (talk) 21:35, 15 November 2009 (UTC)