Talk:Toy Biz

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Marvel Toys to be renamed as Toy Biz
I honestly see no point in keeping this articles name as Marvel Toys if the legal entity primarily did business as ToyBiz. I'll give this decision a weeks time for everybody to voice their opinions, and if the majority are not against this then this article will be renamed back to ToyBiz. Iftekharahmed96 (talk) 12:41, 9 September 2017 (UTC)
 * You can't just say that you a giving a decision a weeks time with a normal talkpage discussion. Please read WP:RMCM if you want to open a formal move request. Emir of Wikipedia (talk) 12:49, 9 September 2017 (UTC)

Requested move 9 September 2017

 * The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review. No further edits should be made to this section. 

The result of the move request was: moved  Dr Strauss   talk   19:19, 16 September 2017 (UTC)

Marvel Toys → Toy Biz – ToyBiz is not only the common name of this legal entity, but they have primarily conducted business under the ToyBiz brand. The brand name Marvel Toys does not provide as much search results about the legal entity as ToyBiz does, alongside that, rights for Marvel Toys were transferred over to Hasbro just under a year after the name change from ToyBiz to Marvel Toys. Iftekharahmed96 (talk) 16:30, 9 September 2017 (UTC)
 * WP:NAMECHANGES says If the sources written after the change is announced routinely use the new name, Wikipedia should follow suit and change relevant titles to match. If, on the other hand, sources written after the name change is announced continue to use the established name, Wikipedia should continue to do so as well, per COMMONNAME. This means that we need to look at how often the term ToyBiz was used in a non-historical context to describe the subject of the article. Emir of Wikipedia (talk) 19:30, 9 September 2017 (UTC)
 * If that's honestly the case then Saban Entertainment should be changed to BVS Entertainment and Marvel Productions should be changed to New World Animation respectively (as they were the recent names of said companies). Either Saban Entertainment and Marvel Productions should change their name to their most recent names before dissolution/re-branding, or Marvel Toys reverts back to being called ToyBiz. I'm fine with either of the outcomes as long as all three articles follow the same protocol. Iftekharahmed96 (talk) 20:45, 9 September 2017 (UTC)
 * WP:Other stuff exists is not an argument. This discussion is related to this article. You can open RM's at the other article, either now or after this one is complete. Note however the part that says If, on the other hand, sources written after the name change is announced continue to use the established name, Wikipedia should continue to do so as well, per COMMONNAME., which means that the most recent name of the other two may not be relevant. Emir of Wikipedia (talk) 21:17, 9 September 2017 (UTC)
 * I'm not using WP:Other stuff exists as an argument, I was just pointing a bigger issue when it comes to some of the names of these inactive or dissolved entities, they're using favorable names as opposed to accurate names. I did a Google search for Toy Biz and Marvel Toys company, and Toy Biz not only produced more accurate results relating to the company, but more contemporary results too. When I typed Marvel Toys company, I failed to see articles about the company itself. Iftekharahmed96 (talk) 09:53, 10 September 2017 (UTC)

Thanks for the clarification of your reasoning. WP:NAMECHANGES also says Sometimes, the subject of an article will undergo a change of name. When this occurs, we give extra weight to sources written after the name change is announced. Are you just doing a normal Google Search or have you changed the parameters so that only the results form the name change date are shown? Emir of Wikipedia (talk) 11:17, 10 September 2017 (UTC)
 * https://www.kotaku.com.au/2017/09/25-years-of-street-fighter-toys-starting-with-the-worst/, http://nerdist.com/hasbros-marvel-toy-team-on-the-future-of-comic-and-movie-toys/, http://screenrant.com/check-out-the-new-black-panther-movie-figure/ three contemporary sources that reference Marvel Toys as Toy Biz years after the company's dissolution as Marvel Toys. I have yet to find a basic Google Search and an advanced search about Marvel Toys as a company. With this evidence alone, it's justified to rename the article back to ToyBiz. Iftekharahmed96 (talk) 11:46, 10 September 2017 (UTC)
 * This Google Trends graph shows Marvel Toys as being more popular. The Kotaku article is written contemporary but is in a historical context. Emir of Wikipedia (talk) 12:30, 10 September 2017 (UTC)
 * That's not a valid argument though because you haven't considered key variable, ToyBiz was renamed as Marvel Toys in 2007 and the Marvel Toys website shut down in 2008. A casual person could be searching Marvel Toys in the context of toys of Marvel characters, not necessarily information about the company itself. Try "Marvel Toys company" from instead and compare that to ToyBiz (from 2007), because that's a more accurate indicator. Fact of the matter is, ToyBiz is the more established name for the company, whilst the name Marvel Toys was only used for a year. Iftekharahmed96 (talk) 12:39, 10 September 2017 (UTC)
 * As I mentioned earlier, I have found no articles describing ToyBiz as Marvel Toys since the dissolution, so both the brands of ToyBiz and Marvel Toys would have to be used as a historical context because the legal entity affiliated with the brands is a dissolved company (which means that ToyBiz and Marvel Toys would have to be described in a historical context). Iftekharahmed96 (talk) 12:45, 10 September 2017 (UTC)
 * Support the move to Toy Biz. The company operated under that name for a much longer time period, and since it's now defunct pretty much any discussion of it must be in a historical context. All of its notable aspects occurred under the Toy Biz name. Argento Surfer (talk) 12:52, 11 September 2017 (UTC)
 * Support the move to Toy Biz. Being defunct Argento is right that it is all historical context. The renaming did not occur to Marvel Toys when Marvel Enterprise move the bulk of Marvel action figures and toys to Hasbro. As they intended to shut the toy division down with Marvel Toys only used for the remaining time on licensed lines. Spshu (talk) 20:18, 12 September 2017 (UTC)


 * The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further edits should be made to this section.

New information regarding ToyBiz
http://www.fundinguniverse.com/company-histories/toy-biz-inc-history/
 * I believe that this website can give further detail for the ToyBiz article. Iftekharahmed96 (talk) 20:35, 4 April 2018 (UTC)

Unsourced content
I've done a lot to try and source this article properly, but in some cases the information just doesn't seem to be available (info around WWE and licensing to Hasbro). At what point do we either cut down this info significantly or remove it completely? For all I know the info could be completely incorrect. Balle010 (talk) 01:08, 20 July 2019 (UTC)