Talk:Trademark distinctiveness/Archives/2015

Legal weight of distinctiveness maintenance measures
The article says: "In fact, legally it is more important that the trademark holder visibly and actively seems to attempt to prevent its trademark from becoming generic, regardless of real success." Please provide some evidence for this claim. Also, it seems to contradict the previous sentence: "Such efforts may or may not be successful in preventing genericism in the long run, which depends less on the mark owner's efforts and more on how the public actually perceives and uses the mark." 2001:984:9396:1:EDC1:3D54:EC9F:8C1A (talk)