Talk:Uberisation

The above is transcluded from User talk:Oiyarbepsy/topic/20160508 (2)

Too prominent
I was surprised to find this term as an established concept in business strategy. It's not very well established as a term, it's not substantially different from the sharing economy and it gives too much credit to one particular player in the sharing economy. Like others I suggest removal, at least from the list of major concepts in business strategy. Knotwilg (talk) 13:32, 26 September 2019 (UTC)

Etymologically, it strikes me as similar to https://en.wikipedia.org/wiki/McDonaldization Conceptually, I'd say it's merely a newfangled form of https://en.wikipedia.org/wiki/Exploitation_of_labour  Maybe those two articles should be linked as See Also references?

Netflix
How exactly does Netflix match this business model? In the old fashioned DVD world, I could have borrowed my buddy's DVD and watched, and an online service that matches people up would be the Uberisation of video. Netflix is literally the opposite - it's streaming service is actually designed to make this kind of sharing impossible. Netflix clearly doesn't belong on this list, and its inclusion amongst Uber and AirBnB will just confuse readers trying to understand this. Oiyarbepsy (talk) 13:25, 10 May 2016 (UTC)
 * I support Netflix's removal. In what way are streaming services such as Apple Music and Netflix an example sharing economy/uberisation? They are centralised companies with traditional job structures, they are just digital retailers (aka business to consumer). Jonpatterns (talk) 09:42, 11 May 2016 (UTC)

Using definition from uberisation article to see if Netflix is an example:
 * The use of a digitalised platform enabling peer to peer, or quasi-peer to peer transactions
 * There is no peer-to-peer transaction, customers pay Netflix.


 *  Minimising the distance between the provider and customer of a service
 * Netflix streams from central servers, or delivers via postal service.


 * The use of a rating system for the quality of the service provided by a provider.
 * There is only one service provider - Netflix.

So the question remains, in what way can Netflix be described as an example of uberisation. Jonpatterns (talk) 09:20, 12 May 2016 (UTC)
 * True. In no way is Netflix a good example of 'uberisation'. I think it has been removed by now. Amin (Talk) 09:56, 12 December 2016 (UTC)
 * ✅ Thanks for the update, it has indeed been removed the article.Jonpatterns (talk) 10:41, 12 December 2016 (UTC)

Definition
Proposed definition:

"Uberisation is a business model where a company serves as a broker between individuals offering a service and their customers."

Unlike what's in the lead now, this is something I actually understand. It doesn't explicitly mention that the individuals are using personal property, or that they are not employees, though. We also need a separate definition for sharing economy so we can determine what goes in which article. Oiyarbepsy (talk) 23:12, 11 May 2016 (UTC)


 * The definition is fine, do you have any sources to back it up? Jonpatterns (talk) 09:20, 12 May 2016 (UTC)