Talk:Unique selling proposition/Archives/2015

USP "largely replaced" by "Positioning"?
I agree that USP requires more citations beyond Reeves to establish USP as more than a short-hand for one authors naming convention. It is a leap to say USP is "largely replaced" if it was never "largely" in usage. Also, who replaced it and when did that happen?

Should "Evolution" be removed as a section if the link between USP and Positioning cannot be more factually demonstrated with citations? Eturk001 (talk) 20:15, 6 February 2015 (UTC)