Talk:Voortman Cookies

Edit request
Remove all existing content, and replace with the following updated copy.


 * Logo

Voortman Bakery (Voortman Cookies Limited)
 * Name

1951
 * Founded

William Voortman Harry Voortman
 * Founders

Baking
 * Industry

Burlington, Ontario, Canada
 * Headquarters

Cookies
 * Products

Global
 * Markets

Real Bakers. Real Ingredients. Really Delicious.
 * Tagline

Appleby Transport Limited
 * Affiliates

voortman.com
 * Website


 * Voortman Bakery

Voortman Bakery is a Canadian company, specializing in the baking and sale of cookies and wafers. Based in Burlington, Ontario, Canada, Voortman sells cookies and wafers in the following types of retailers: grocery, club, convenience, drug and discount. Cookies are also sold via e-commerce.

Voortman cookies are sold across Canada, the United States and over 70 countries worldwide including: Philippines, Mexico, Saudi Arabia, Chile, Jamaica, Kuwait, Brazil, Singapore, UAE, Guyana, Australia, Peru, China, South Africa, Bahamas, Nigeria, Hong Kong, Costa Rica, Cambodia and Bangladesh.

Voortman Bakery sells approximately 50 different flavors of cookies and wafers including a line of sugar-free products, as well as holiday and limited-edition cookies. Flavors include coconut, oatmeal (made with whole grain oats), and a variety of almond cookies (baked with sliced almonds). Voortman Bakery signature wafers include Vanilla, Chocolate and Strawberry.

The Voortman Bakery production facility is located on the Queen Elizabeth Way at Appleby Line in Burlington, Ontario, Canada.




 * History 20th Century

Voortman Cookies Limited was founded by brothers William and Harry Voortman. They had emigrated to Canada from their hometown of Hellendoorn, Netherlands in 1948 with their father, who operated a bakery there. In 1951, the family opened their first Canadian bakery in Hamilton, Ontario. This location consisted of a small rented back room of a house at Wilson and Elgin Streets in the core of Hamilton.

From this location, William and Harry Voortman baked and delivered their products to local customers for five years. In 1956, they entered the retail trade when a Canadian grocery store chain agreed to give shelf space to Voortman products.

In 1957, the company moved to Enfield Road in Burlington, Ontario, where they built a bakery that would eventually employ over 20 people. By this time, cookies had become their main product, although they continued to bake pumpernickel and honeycake, mainly for southern Ontario’s growing Dutch immigrant population.

In 1961, Voortman introduced Christmas cookies. That same year, the company also moved to its first custom-built production line bakery on King Road in Burlington, less than a mile from the Enfield Road facility. The King Road facility would serve the company until 1975, when Voortman Cookies moved to its present-day facility at the Queen Elizabeth Way and Appleby Line in Burlington.

In 1990, Voortman introduced wafers and in 1998, the company began selling sugar-free cookies and sugar-free wafers.






 * 21st Century

In 2003, the company became the first Canadian food company – and one of the first in North America – to abolish the use of trans-fats in the making of any of their products.

By 2010, over 200 full-time workers were employed at the Queen Elizabeth Way production facility. The company’s cookies were distributed throughout North America by a network of over 450 independent distributors.

In 2015, a majority stake in Voortman Cookies was acquired by private equity firm Swander Pace Capital. At this time, Chief Executive Officer Harry Voortman stepped aside and retired.

In 2017, Voortman went through a complete rebranding. This resulted in a new company name, new logo, new flavors, and new recipes using “real” ingredients.




 * Nutrition

Voortman Cookies made news in 2003 when they abolished the use of trans-fats in the making of any of their products.

When the company rebranded in 2017, they repositioned themselves, placing “real ingredients” at the core of everything the brand represented.

This new positioning meant the company would no longer use artificial flavors, artificial colors or high-fructose corn syrup in any recipes. At the time of founding in 1951, the brothers didn’t use any artificial ingredients in their products, so this new positioning was seen as a return to the original principals the company was founded on.


 * Packaging

The new positioning also included new packaging, which features the word “bakery” more prominently after the Voortman name. A new positioning line was added around the logo reading “Real Ingredients. Really delicious.” The new packaging displays smaller artisanal-looking food shots. Overall, the packaging was designed to more clearly communicate the new tagline: “Real Bakers. Real Ingredients. Really Delicious.”


 * Retail Outlet ==

In addition to major grocery store chains, Voortman Bakery has its own retail store attached to its production facility. All flavors of cookies and wafers can be found for sale at this retail outlet.


 * Products

Voortman Bakery has won the following awards
 * Awards

HACCP Certified for Safety 2004 SIAL d’Or Award 2017 & 2018 Women’s Choice Award for Wafer Cookies 2017 Chick Advisor Reviewers Choice Award

Voortman Bakery donates cookies to local food banks and charitable organizations on a monthly basis, throughout the year.
 * Sponsorship

CsousaTW (talk) 15:00, 4 July 2018 (UTC)

Reply 04-JUL-2018
When ready to proceed with the requested product and picture information, please open a new edit request. Thank you! Regards,  spintendo   00:21, 5 July 2018 (UTC)
 * 1) Please do not use level headings on the talk page beyond those to discern talk page posts. Using them otherwise to indicate desired article material needlessly complicates the table of contents. Please use bulleted points to indicate headings.
 * 2) Much of the information you've requested to be added about the company has been added to the infobox.
 * 3) The logo contains a Creative Commons license, which means it has been given to the community for their use. However, the logo itself contains a trademark symbol, which means it cannot be released under a creative commons license. The status of this must be delineated. Please explain whether or not the logo is trademarked with the USPTO (or Canadian equivalent). If this is the case, the logo may still be displayed, although it will likely need to be re-uploaded in a smaller size, and the appropriate licence needs to be appended to the logo before it can be added to the article. This applies to the older logos as well. (See WP:LOGOS and WP:NFCC.)
 * 4) Much of the prose in the article is unreferenced. The references which you use must correspond directly to the text. This means that practically every sentence, when it presents a novel piece of information, should have a reference note attached to it. (See WP:INTEGRITY.)
 * 5) I have removed the list of products here on the talk page. The infobox will be able to handle a few of the major products (see point #6 below) but long lists of every product offered will not be accepted. (See WP:NOTACATALOG – Items #5 and #7.)
 * 6) Please list in a separate edit request which main products you would like displayed in the infobox, with an initial limit of five (5) products. This amount may be revised later as needed. A great benefit to this would be an outside reference indicating which of the products are either the most popular or best selling, although this is not strictly required to be listed.
 * 7) Please continue to search for additional references for the article beyond the press releases you have provided. I have placed some search suggestions just above the COI pay disclosure box at the top of this page. Simply click on the search suggestions to effect a search of those sources for information about the company.

Request edit 19-JUL-2018
Please add the following main products to the info box:

Vanilla Wafers Coconut Cookies Strawberry Wafers Windmill Cookies Peanut Butter Wafers

CsousaTW (talk) 15:25, 19 July 2018 (UTC)

Reply 19-JUL-2018
 spintendo   19:56, 19 July 2018 (UTC)

Some proposed changes
Replace: Voortman Cookies Limited is a Canadian company specializing in the production and sale of cookies. Based in Burlington, Ontario, Voortman brand cookies are sold in supermarkets across Canada, the United States, Puerto Rico, and over 70 other countries worldwide.

With: Voortman Bakery is a Canadian company, specializing in the baking and sale of cookies and wafers. Based in Burlington, Ontario, Canada, Voortman sells cookies and wafers in the following types of retailers: grocery, club, convenience, drug and discount. Cookies are also sold via e-commerce.

Voortman cookies are sold across Canada, the United States and over 70 countries worldwide including: Philippines, Mexico, Saudi Arabia, Chile, Jamaica, Kuwait, Brazil, Singapore, UAE, Guyana, Australia, Peru, China, South Africa, Bahamas, Nigeria, Hong Kong, Costa Rica, Cambodia and Bangladesh.

Voortman Bakery sells approximately 60 different flavors of cookies and wafers including a line of sugar-free products, as well as holiday and limited-edition cookies. Flavors include coconut, oatmeal (made with whole grain oats), and a variety of almond cookies (baked with sliced almonds). Voortman Bakery signature wafers include Vanilla, Chocolate and Strawberry.

The Voortman Bakery production facility is located on the Queen Elizabeth Way at Appleby Line in Burlington, Ontario, Canada.

Replace: In the 2010s Voortman Cookies makes over 60 varieties of cookies, including lines of sugar-free and low sugar products. The Burlington plant remains the sole production facility, where over 200 full-time workers are employed. Voortman's cookies are distributed throughout North America by a network of over 450 independent distributors. In 2016, Voortman's sales were just over $103.9 million.[1]

In 2017 Voortman underwent re-imaging of the company.[2] The Dutch girl remained on the logo. That same year Voortman had a turnover of 100 million dollars and delivered cookies to 70 different countries.[3]

With: 20th Century

Voortman Cookies Limited was founded by brothers William and Harry Voortman. They had emigrated to Canada from their hometown of Hellendoorn, Netherlands in 1948 with their father, who operated a bakery there. In 1951, the family opened their first Canadian bakery in Hamilton, Ontario. This location consisted of a small rented back room of a house at Wilson and Elgin Streets in the core of Hamilton.

From this location, William and Harry Voortman baked and delivered their products to local customers for five years. In 1956, they entered the retail trade when a Canadian grocery store chain agreed to give shelf space to Voortman products.

In 1956, the company moved to Enfield Road in Burlington, Ontario, where they built a bakery that would eventually employ over 20 people. By this time, cookies had become their main product, although they continued to bake pumpernickel and honeycake, mainly for southern Ontario’s growing Dutch immigrant population.

In 1961, Voortman introduced Christmas cookies. That same year, the company also moved to its first custom-built production line bakery on King Road in Burlington, less than a mile from the Enfield Road facility. The King Road facility would serve the company until 1975, when Voortman Cookies moved to its present-day facility at the Queen Elizabeth Way and Appleby Line in Burlington.

In 1990, Voortman introduced wafers and in 1998, the company began selling sugar-free cookies and sugar-free wafers.

21st Century

In 2003, the company became the first Canadian food company – and one of the first in North America – to abolish the use of trans-fats in the making of any of their products.

By 2010, over 200 full-time workers were employed at the Queen Elizabeth Way production facility. The company’s cookies were distributed throughout North America by a network of over 450 independent distributors.

In 2015, a majority stake in Voortman Cookies was acquired by private equity firm Swander Pace Capital. At this time, Chief Executive Officer Harry Voortman stepped aside and retired.

In 2017, Voortman went through a complete rebranding. This resulted in a new company name, new logo, new flavors, and new recipes using “real” ingredients.

Replace: Trans fat ban In 2003, Voortman Cookies gained media attention when president Harry Voortman announced that as of April 5, 2004, no trans fats would be used in the production of its cookies. This made Voortman Cookies the first Canadian food company and one of the first in North America to abolish the use of trans-fats in retail food products.[4]

With: Nutrition

Voortman Cookies made news in 2003 when they abolished the use of trans-fats in the making of any of their products.

When the company rebranded in 2017, they repositioned themselves, placing “real ingredients” at the core of everything the brand represented.

This new positioning meant the company would no longer use artificial flavors, artificial colors or high-fructose corn syrup in any recipes. At the time of founding in 1951, the brothers didn’t use any artificial ingredients in their products, so this new positioning was seen as a return to the original principals the company was founded on.

Packaging

The new positioning also included new packaging, which features the word “bakery” more prominently after the Voortman name. A new positioning line was added around the logo reading “Real Ingredients. Really delicious.” The new packaging displays smaller artisanal-looking food shots. Overall, the packaging was designed to more clearly communicate the new tagline: “Real Bakers. Real Ingredients. Really Delicious.”

Retail Outlet

In addition to major grocery store chains, Voortman Bakery has its own retail store attached to its production facility. All flavors of cookies and wafers can be found for sale at this retail outlet.

Awards

Voortman Bakery has won the following awards

HACCP Certified for Safety 2004 SIAL d’Or Award 2017 & 2018 Women’s Choice Award for Wafer Cookies 2017 Chick Advisor Reviewers Choice Award

Sponsorship

Voortman Bakery donates cookies to local food banks and charitable organizations on a monthly basis, throughout the year.

CsousaTW (talk) 20:14, 30 July 2018 (UTC)

Reply to edit request 30-JUL-2018
Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes for information on each request.  spintendo   01:26, 31 July 2018 (UTC)