Talk:WE Communications/Archive 1

Editing of facts
3/11/2008 - I edited facts regarding Waggener Edstrom Worldwide office locations, practice group names, clients and numbers of offices and employees. I work for Waggener Edstrom Worldwide and have only made edits to factual information. Please contact me with questions - enichols@waggeneredstrom.com EmilyN-WE (talk) 15:58, 11 March 2008 (UTC)

No sources
There is nothing at all encyclopedic on this page at all., nor any sources. Should be removed immediately. (Babasalichai (talk) 04:01, 18 February 2009 (UTC))
 * I agree, there is nothing encyclopedic on this page, no data from verifiable sources. What does large actually mean, the claims made about offerings, clients etc aren't verified by another party? Microsoftlive (talk) 20:15, 28 February 2009 (UTC)
 * Am removing this site. No reason its here. Babasalichai  —Preceding unsigned comment added by Babasalichai (talk • contribs) 04:35, 4 October 2009 (UTC)

Proposal to add information on corporate responsibility reports
Kate Benkoski with Waggener Edstrom Worldwide once again. I'd like to include the following line in the present section: The agency released corporate responsibility reports in both 2008 and 2009.

It will include the following reference link: http://www.mediabistro.com/prnewser/wes-rotz-corporate-responsibility-report-is-part-of-our-story_b5094. Once again,I'd love help from any neutral editors and community members. Thank you Kabenko13 (talk) 00:14, 23 August 2011 (UTC)
 * Since there don’t seem to be any objections, I’m going to go ahead and make this addition. Thanks Kabenko13 (talk) 20:33, 7 September 2011 (UTC)

Section on awards
Kate Benkoski with Waggener Edstrom Worldwide once again, I'd like to add the following to a new section entitled awards (please note all will be linked and referenced) :
 * In 2011, the agency won PR News Digital PR Awards’ PR Firm of the Year: Digital and was named by PR News as a Top Place to Work in PR. The agency also won Bulldog Stars of PR’s Large, Digital and Technology Agency of the Year awards as well as the Grand Prize: Communications Agency of the Year. At the PR News Platinum Awards the agency won an award for Product Launch for the launch of Microsoft IE9 and was named a finalist for Large Firm of the Year and Global PR Campaign for Microsoft IE9.  CEO, Melissa Waggener Zorkin was announced as an inductee into the PR News PR People Hall of Fame and named to PRWeek’s US Power List. In addition, Senior Vice President Mark Martin was named one of PRWeek’s 40 under 40. Waggener Edstrom Worldwide won a European SABRE award in Real Estate & Construction for its work with Green City Energy & Rau Larmschutzsysteme. The agency also won numerous awards, including the Web Marketing Association’s Best Music Website WebAward and three W3 Awards, for its work on the redesign of the Sasquatch! Music Festival website.
 * Previously, the agency was named to PRWeek’s Editor’s Choice: Who to Watch List in 2010[2], called out as a “digital frontrunner.” The Holmes Report also named Waggener Edstrom as the Technology Agency of the Decade in 2010. In 2009, the agency was named Public Relations Agency of the Year in North America by the Internal Business Awards [3]. The agency’s WE twendz service has received awards including PRWeek’s PR Innovation of the Year Award (2010) [4], International Business Awards Best New Product/Service of the Year (2009)[5].

Kabenko13 (talk) 00:06, 25 October 2011 (UTC)
 * I think experienced and/or knowledgeable independent editors should assess this section for encyclopaedic validity and possible bias. Tom (talk) 12:05, 15 February 2012 (UTC)
 * Hi Tom. Any advice on getting an independent editor to take a look? Open to feedback/edits/changes but haven't had much luck in getting editors to look at it. Kabenko13 (talk) 23:20, 17 February 2012 (UTC)

Removal of old information
I’m Kate Benkoski, I work as a Communications Specialist at Waggener Edstrom Worldwide, I wanted to reveal my bias in order to respect the neutral point-of-view of Wikipedia. I understand that Wikipedia typically frowns on individuals editing their own organization’s page however, I hope to work with and learn from the community to improve the content of the page without marketing or promotion. To start, I suggest removing the two paragraphs in the Present section that note recent hires and departures, as they all refer to 2009 and are likely no longer considered recent. I welcome help from any neutral editors and community members. Thank you.Kabenko13 (talk) 21:50, 14 July 2011 (UTC)
 * Since there don’t seem to be any objections, I’m going to go ahead and remove the section. Thanks! Kabenko13 (talk) 20:39, 3 August 2011 (UTC)
 * I am re-inserting this information. Because the information is old, we value it more, not less. Corporate 01:06, 30 September 2012 (UTC)

Storage
I am moving the following sections here to the Talk page for storage:

The excessive Awards section is stored here for reference and has been replaced by just two awards mentioned in a Vault profile that seem to suggest they are significant.

In 2011, the agency won PR News Digital PR Awards’ PR Firm of the Year: Digital and was named by PR News as a Top Place to Work in PR. The agency also won Bulldog Stars of PR’s Large, Digital and Technology Agency of the Year awards as well as the Grand Prize: Communications Agency of the Year. At the PR News Platinum Awards the agency won an award for Product Launch for the launch of Microsoft IE9 and was named a finalist for Large Firm of the Year and Global PR Campaign for Microsoft IE9. CEO, Melissa Waggener Zorkin was announced as an inductee into the PR News PR People Hall of Fame and named to PRWeek’s US Power List. In addition, Senior Vice President Mark Martin was named one of PRWeek’s 40 under 40. Waggener Edstrom Worldwide won a European SABRE award in Real Estate & Construction for its work with Green City Energy & Rau Larmschutzsysteme. The agency also won numerous awards, including the Web Marketing Association’s Best Music Website WebAward and three W3 Awards, for its work on the redesign of the Sasquatch! Music Festival website.

Previously, the agency was named to PRWeek’s Editor’s Choice: Who to Watch List, called out as a “digital frontrunner.” The Holmes Report also named Waggener Edstrom as the Technology Agency of the Decade in 2010. In 2009, the agency was named Public Relations Agency of the Year in North America by the Internal Business Awards. The agency’s WE twendz service has received awards including PRWeek’s PR Innovation of the Year Award (2010), International Business Awards Best New Product/Service of the Year (2009).

This seems more appropriate for an article on Pam Edstrom, rather than the firm, but someone else may disagree - I am iffy on it.

Agency partner Pam Edstrom's daughter co-wrote a book on the inner workings of Microsoft in 1998. As a long-time PR representative for Microsoft, Edstrom said it made her uncomfortable and encouraged her daughter not to write the book. She did anyway.

Corporate 22:06, 1 October 2012 (UTC)


 * CNBC video
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.
 * Cleaver, Joanne. "Relationships Key To Tech Biz." Marketing News 33.25 (1999): 17. Business Source Complete. Web. 5 Nov. 2012.

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Update
I'm done with my first run-through and asked User:Eclipsed if he woudln't mind giving me a second pair of eyes. I've also asked Waggener if they can provide a logo on a transparent background and other images, any factual corrections, any sources for the '80s and '90s etc.. I'll see if anyone else has comments and circle back. Corporate 03:42, 6 November 2012 (UTC)
 * Meh - I didn't think the WIRED incident was actually controversial. It was sort of portrayed as something cutsie and with reasonable speculation that it was done intentionally, but I don't have strong opinions on it. I tend to think something is controversial primarily if there is a debate to document with numerous viewpoints. Corporate 14:15, 7 November 2012 (UTC)
 * If the event was notable for this company (and it probably is, based on coverage of the event from the The New York Times, PRSA, TechCrunch, etc.), then seems better in the controversy section, rather in the history section as it was before.  As for allegedgness, reasonable speculation -- all WP:OR at the moment, and would need much better clarification before using such descriptive and provocative wording in the article.  -- Eclipsed (talk) (COI)  14:44, 7 November 2012 (UTC)
 * Fair enough. Corporate 15:01, 7 November 2012 (UTC)
 * So once I started searching, actually found a lot of coverage/commentary on the event. Bunch of refs already added to article, here's some more for review:
 * 101 Dumbest Moments in Business - 16. Microsoft's PR firm, CNNMoney
 * Email exposes hard drive for good PR, The Syndey Morning Herald
 * Transparently compliant, Gawker
 * Fred Vogelstein takes a bit of time to get his point across, Gawker
 * Channel 9 Unwired, eWeek
 * Microsoft Spins Wired Magazine?, CBS News
 * -- Eclipsed (talk) (COI) 15:06, 7 November 2012 (UTC)
 * Nice work. I'll take a crack at it, unless you're already planning on doing so. Corporate 16:17, 7 November 2012 (UTC)
 * I think the stock answer is: everyone should feel free to edit at anytime, WP:NORUSH ;)  -- Eclipsed (talk) (COI)  16:45, 7 November 2012 (UTC)
 * Besides it needing an image, do you think it's ready for a first-review for GA? There are a lot of good images on Glassdoor, but I think they are copyrighted. Corporate 22:20, 8 November 2012 (UTC)
 * Yes, ready for a first GA review.  For the images - most photos in company articles seem to be of the corporate offices or related buildings, wiith no identifiable people in the image.  There's one exterior office shot in that Glassdoor profile that might be useable if the proper licensing is done.  -- Eclipsed (talk) (COI)  10:58, 9 November 2012 (UTC)