Talk:WWMT

CW 7
Anybody have any idea why they are using "CW7" to promote their subchannel? I can't figure out a significance for the 7 as no cable system carries it there (unlike WOTV 41's "WOTV 4" slogan). Only thing that makes remote sense is "Seven Days A Week". Dwp49423 22:49, 16 December 2006 (UTC)
 * Umm, Cable Systems ARE carrying it, Comcast has it on Channel 17, and Charter Cable has it on 7...does THAT make sense? ViperSnake151 16:27, 1 January 2007 (UTC)

A common practice for broadcasters is to suggest a fictive cable channel on which the signal is shown. As a rule this must not interfere with others in the market. There are Channel 4 broadcast stations in Milwaukee and Detroit and Channel 7 broadcast channels in Chicago, Detroit, and Traverse City. Neither "ABC4" nor "CW7" is likely to be seen in Detroit, Milwaukee, Chicago, or Traverse City.

WOTV branded itself as "ABC4" as cable TV overtook broadcast reception. It competed with WZZM-TV as a broadcaster of ABC in much of the Grand Rapids-Kalamazoo broadcast market, and "41" is less advantageous than the "13" on which WZZM-TV broadcasts. "CW7" could have taken the locally-fictive channels 2, 5, 6, 7, 9, 10, or 12 after WOTV took 4... but ended up with "7".

But... WXMI-TV ("Fox17") does not seem to have sought to rebrand itself as "Fox2". The My Network affiliate calls itself "The X", apparently eschewing a number. The i Affiliate still identifies itself as "43", and WLLA calls itself "64" as it long was. Go figure.Pbrower2a (talk) 00:32, 14 April 2016 (UTC)

Slogans
Having grown up in the area, I remember them coming in to our class once and having us say to the camera, "Hello West Michigan!" in about 1994ish. Was that slogan used for about ten years, then? Bouncehoper (talk) 04:21, 21 November 2008 (UTC)

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