Talk:Wellendorff

Fenbruary 2021 Edit request
please merge into page due I'm personal connected and it should be a major improvement as disclosed on the german wiki-page.--Wedo1893 (talk) 22:21, 8 February 2021 (UTC)
 * Highly promotional. Violates WP:NPOV. Cullen328  Let's discuss it  21:04, 20 April 2021 (UTC)
 * Couldn’t agree more. I don’t support it in its current form. Ferkjl (talk) 16:43, 21 April 2021 (UTC)



Wellendorff Gold-Creations GmbH & Co. KG is a family-owned German jewellery manufactory with its headquarters in Pforzheim, Baden-Württemberg. The golden Wellendorff rope and the colourful spinning rings are now considered icons of the brand. In a survey conducted every two years by the Manager magazine, Wellendorff features among the top ten of all German luxury brands and was crowned best German jewellery manufactory.

History
The manufactory was founded in Pforzheim by Ernst Alexander Wellendorff in 1893. Wellendorff trained at the Grand-Ducal Saxon School of Arts and Crafts and the Technical School for the Metal Processing Industry in Pforzheim, where he graduated with honours. The proximity to the internationally renowned spa town of Baden-Baden also played a part in the independent designer and goldsmith’s rapid rise to the top and his fame soon spread to Russia and Great Britain.

His son, Alexander Wellendorff, rebuilt the manufactory after it was entirely destroyed during the Bombing of Pforzheim in World War II.

Wellendorff - The Princess necklace
Hanspeter Wellendorff, son of Alexander and grandson of Ernst Alexander Wellendorff, became managing director of the company in 1960. His decision to establish the manufactory as a brand led to the development of the trademark Diamond W and the creation of the silky-soft Wellendorff rope.

The company is now in the hands of the third and fourth generations of the founding family and is run by Hanspeter Wellendorff and his sons Christoph and Georg.

Trademark and logo
Since 1975, each piece of jewellery has carried the unmistakeable Diamond W emblem. The Wellendorff jewellery manufactory’s exclusive trademark stands for exceptional German-made goldsmithery and is the quintessence of the company’s philosophy: “From love. The best.”

Alongside the ‘W’, the logo also incorporates the Wellendorff slogan ‘Genuine Values’, the guiding principle that the family business lives by and which permeates everything it does.

Products
The classic Wellendorff Rope was launched in 1977 and its design remains virtually unchanged to this day. To create the rope for a medium-length necklace, the goldsmith requires around 160 metres of delicate, 18-karat gold wire: which is then woven by hand in many intricate steps to form the necklace. Hanspeter Wellendorff spent two years researching a way to fulfil the childhood wish of his wife Eva – create a piece of jewellery that would feel as soft and delicate as the heavy silken ropes of her grandmother’s curtain tie running through her fingers.

The second Wellendorff classic came into being in 1993 when Christoph Wellendorff asked for his wife's hand in marriage and had a colourful 18-karat gold ring made especially for her. The glistening, colourful Wellendorff cold enamel applied in several layers between the engraved pattern and the decoration are characteristic of these rings. Unlike conventional enamel, this cold enamel is shock-resistant and extremely durable. Thanks to high-precision craftsmanship, a special feature of the inner ring is its ability to spin.

Wellendorff established a company tradition in 1997 with the creation of the ‘Hong Kong’ Ring of the Year, which marked the handover of the former British colony to China. Since then, Wellendorff has presented a limited-edition Ring of the Year with its own unique theme every year. Wellendorff's limited-edition, numbered rings are desirable collector's items.

Time and again, Wellendorff attracts attention with new designs and innovations, such as its unique folding bracelet clasp and spinning solitaire ring, both of which are patented.

The Ernst Alexander Wellendorff Memorial Prize
The Ernst Alexander Wellendorff Memorial Prize was established in memory of the company founder to mark the manufactory’s 100th anniversary. Since 1993, the prize has been awarded to qualified young master goldsmiths who demonstrate traditional craftsmanship.

Professorship in ‘Brand Management for Luxury and High-Value Brands’
Professor Fernando Fastoso, formerly of the University of York, was appointed to Pforzheim University in the winter semester 2020/21. He has taken up the university’s new ‘Luxury Professorship’, an endowment professorship of which Wellendorff is a major sponsor. The professorship is part of the bachelor’s degree in Business Administration as well as the master’s programme and acts as a link between business management, design and technology. The concept of luxury is a key focus of the research and work being undertaken. The professorial chair is for three years and will thereafter revert to a regular university professorship.

Sales
Wellendorff has boutiques in Berlin’s KaDeWe department store and Hotel Adlon, as well as in Mainz, Stuttgart, Frankfurt am Main, Düsseldorf, Munich, Vienna, San Francisco, Hong Kong, Beijing, Hangzhou and Tokyo and is represented across the world by a network of selected jewellers.