Talk:Word-of-mouth marketing

Wiki Education Foundation-supported course assignment
This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Yeexyc.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 05:04, 18 January 2022 (UTC)

Wiki Education Foundation-supported course assignment
This article was the subject of a Wiki Education Foundation-supported course assignment, between 26 May 2020 and 3 July 2020. Further details are available on the course page. Student editor(s): Jade71u.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 05:04, 18 January 2022 (UTC)

page should be moved
"Word of mouth marketing", hyphenated or not, would seem not to be the more common name; searches find more occurences of "word of mouth advertising". One source may feel that name is technically incorrect, but the other source embraces it. White chocolate may not truly be chocolate, but it's still the common term. --Nat Gertler (talk) 01:26, 1 January 2011 (UTC)
 * The Word of Mouth Marketing Association (WOMMA) is the leading respected international organization in the field of word-of-mouth marketing. I would not disagree that "word of mouth advertising" is a common term, but in the marketing world, "word of mouth marketing" is more common and the accepted standard.  I have added redirects from Word of mouth advertising, Word-of-mouth advertising, and Word of mouth marketing; and I added a link from Womm with a redirect from WOMM so searchabilty should not be a problem.  Thank you for your time and consideration.  --Jeffrey Scott Maxwell (talk) 01:44, 1 January 2011 (UTC)

Should not be moved or merged
Evangelism marketing should be retained as separate topic as it surely not part of word of mouth marketing. SanjeetKor (talk) 11:05, 5 February 2016 (UTC)

Wiki Education assignment: Technical and Professional Writing
— Assignment last updated by Eaturvegeez (talk) 19:20, 10 February 2024 (UTC)

Editing in Class
Hello! I am a student in a professional and technical editing course and over the next few weeks, I will be working on editing this article in my sandbox. I will be focusing on grammar issues, structure, and text inconsistencies. While editing, my goal is to clean this page by restructuring and making the article look marketable, as that is the topic of discussion. Wiki Helpful Edits (talk) 18:18, 20 February 2024 (UTC)


 * If you are working on a copy of the article in your sandbox, that is fine. If you intend to copy the edits over to here, however, let me note that your goals differ from Wikipedias, as "marketable" is understandably not among our goals here. As such, much or all of your edits may be undone. (One problem when someone does that edit-elsewhere-and-copy-back move is that it's hard to separate out the useful edits from others.) Good luck with your assignment! -- Nat Gertler (talk) 18:47, 20 February 2024 (UTC)
 * I apologize for any misconception in my use of the term "marketable." By this, I meant that my goal is to clean up text inconsistencies within this article to meet Wikipedia's guidelines. For example, one of my primary focusses will be on lists that do not follow the bulleted lists criteria located in the Wikipedia: Manual of Style. Wiki Helpful Edits (talk) 17:53, 27 February 2024 (UTC)

Clarifying the definition of WOMM in the lead
As I read the introduction of this article, I realized that the definition of WOMM is unclear to readers. Within the Manual of Style/Lead section, Wikipedia states that the leading section of an article should "define or identify the topic with a neutral point of view, but without being too specific." Currently, the lead reads as follows:


 * Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM:

When reading the lead of this article, one sees that there is not a clear definition provided to readers. The current lead reads that Word-of-mouth marketing "differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations." Nevertheless, this is also not a definition, as it merely provides a negation or a definition using contradiction. I suggest mediating this issue by including a definition of WOMM that is more clear, as gathered by Litvin et al., 2008, written below:


 * "Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is defined as communication between consumers about a product, service, or company in which the sources are considered independent of commercial influence (Litvin et al., 2008). This form of interaction differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM:

Wiki Helpful Edits (talk) 20:15, 16 March 2024 (UTC)